The strategic actions' evolution of Italian CCI System.

Involving Private Companies and Social Policies

in Digital Transformation

Carmine Nigro

Project & Community Manager

Tw Ig @nigrocarm

Digital & Tech ConferenceSTATE OF DIGITAL INDUSTRY

ITALY

DIGITAL INNOVATIONENTERPRISES

YOUTHLABOUR

SOME STARTINGEVIDENCES

Italian digital-online opportunities Online query for “MADE IN ITALY” in the world

+22 %

rapporto unioncamere - 2011/2014

search formdesktop

-26 %

search formmobile

+175 %

Italian digital-online opportunities: lost? “MADE IN ITALY” online

80% German consumers purchasing online

5,1% Italian SMEs selling online

rapporto unioncamere

Enterprises online: Italy and other European country

1° Denmark 0.68

25° Italy 0.36

Digitalization indexof economy and society

in Europe

rapporto unioncamere - 2015

% of online income

% of

SMEs

online

Target 2015

Digital Agenda

EU Average

2011

Enterprises online: Italian enterprises and the online

40 %of Italian entrepreneurs think the Web is not useful to do business

unioncamere - 2015

5.1 % SMBs use e-commerce

4.8 % sales volume coming from the e-commerce

Italian e-commerce is worth

23,4 billion Eurowith an

annual possible growth of 20%

Netcomm

WHAT TO DO?Guide the enterprises

toward digital transformation helped by youngs

The beginning of an important collaboration

who knows about enterprises who knows about digital

Ideas

● Involve a large number of enterprises producing the best of Italian goods

(excellence)

● Cover all Italian territory and economic system, with a special attention to

SMBs

● Young “digital native”, just degreeded with high involvement skills and digital

abilities

● intensive training by Google for “Digital Evangelists”

● Go “inside the enterprise” to give support

● workshops and practical training done in the CCIs with the company

The Pilot: Distretti sul Web (2013) (Districts on the Web)

20 productive districts and respective CCIs

20 Young Digital Strategists

6 months of scholarship

Made in Italy: Eccellenze in Digitale (Excellences on Digital)

1st edition (2014-2015)▶ 51 Areas and respective CCIs

▶ 104 Young Digital Strategists

▶ 6 months of scholarship

From Districts to the best products of every area

Made in Italy: Eccellenze in Digitale (Excellences on Digital)

2nd edition (2015-2016)▶ 64 Areas and respective CCIs

▶ 132 Young Digital Strategists

▶ 9 months of scholarship

Made in Italy: Eccellenze in Digitale (Excellences on Digital)

3rd edition (2017)▶ 83 Provinces with respective CCIs

▶ 12 Digital strategies in 12 hubs

▶ 12 months

Made in Italy: Eccellenze in Digitale

● High capability of involvement and a high number of SMBs assisted and involved

approx. 60.000 enterprises involved(20.000 only the second year)

○ 700 workshops

○ 8.000 enterprises assisted one to one

○ 4.500 lead to specific strategies

● High capabilities to get job for the young people

over the 80% were hired or funded their own business after the project

● Offline enterprises: from 16,4% to 4,5%

Some evidences

Other Factsfrom the national situation

Digital and occupation: alarming forecast

12%Italian unemployment rate (2014)

900.000jobs risk to remain vacant due to lack of e-skills in Europe

85%of all jobs in EU will require e-skills

rapporto unioncamere - KU Leuven University 2015

Digital and Occupation: no conflict

jobs created in other sector on the same

territory for 1 new High tech job

finds a place onIT services

/

unioncamere - 2015

growth of occupation rate in Italy if Internet

could grow of 10%

Digital - Hiring

Rapporto Unioncamere 2014

Assumption trends

20% 10%

34% 12%

29% 13%

All sectors

Agro-food

Turism

On-line active Enterprises

OfflineEnterprises

WHAT TO DO?Invest on NEETs

as Enterprises’ Digitizers

An expanded Collaboration

Who deals with labour market

who knows about enterprises who knows about digital

The Project: Crescere in Digitale (Growing Digital)

Involve public active labour market policies

Promoted by Ministero del Lavoro e delle Politiche Sociali, managed by ANPAL (Ministerial agency for Labour policies), implemented by Unioncamere in partnership with Google

Young NEET

the online part www.Crescere in Digitale.it

enrollment to Youth Guarantee

Hosting Company(enterprises and other of all sectors)

Enrollment & Online Training- MOOC engagement funded by Google- Approved by a Ministry-appointed scientific Committee

Course Online -50 h- Variety of topics, tools, Social network ,strategies, economy, marketing, cases- Experts and Academics:30% Googlers

Application Enquire for a trainee:

- involvement by CCIs- a complete form - checked by central Team CCI System- match with the Regional Law-

Test Online:- 100 questions in 1 hour- 1 session per Month

X

How does it work: part 1 (online Part- Private Funds)

Proportional number ofNEETs and Companies

the Active Labour Market Policies part - 10,6 mln of euro (National funds Provision of Youth Guarantee)

- From September 2015 to June 2018

Local LaboratoriesOrganized and Managed by Unioncamere hosted by local CCIs and Google help (aprx. 412.000 €)

- Training on Self-Employment , Internship, Interview for digital Job

- Interviews & Matching between NEETs and Companies (from 3 to 20 interviews )

Internships (YG normal Internships)Promoted by Local CCIs (10.200.000€ =1.200.000€ for promoters + 9.000.000€ for the NEETs )

- 3.000 internships of 6 months- CCIs’ tutors- an innovative live support for technical and motivational issues:COMMUNITY (funded by Google, coordinated within the CCI system)

Self-Employment

Other Active LabourMarket Policies (e.g. “Crescere Imprenditori”, Unioncamere )

Subsidies for hiringOther Active Labour Market Policies - up to 8.060 € for each enterprise

How does it work: part 2 (Active Labour Market Policies - Public Funds)

Further tools fordigital- online growth

eccellenzeproduttive.it

google.it/madeinitalywww.eccellenzeindigitale.it

The platforms for “Made in Italy”

Learning and supportvirtual museum of Italian excellent products (Cultural Institute)

Platform for the producers

Facts of CiD

the launch

9th September 2015

G. Poletti(Ministry of Labour and Social Policies)D. Lo Bello(President of Unioncamere)D. Ciulli(Google Policy Analist )

Just after the launch

1 day after10th September 2015

4.000+ NEET enrolled

2 days after11 September 2015

8.200+ NEET enrolled

A european Best Practice of Labour Policies

European Commission

Marianne Thyssen

Employment, Social Affairs, Skills and Labour Mobility

Included in the EU best Practiceby European Commission

107.000young NEET enrolled

Today: enrolled and couse

about 7.800Companies signed in

▶+ 12.200 Course completed

▶+ 10.600 Graduated

Online Course

▶ 129 Local Labs done

▶ 107 Provinces covered

Local Laboratories

•approx. 2350 activated internships

•approx. 1433 concluded internships

Internships

The results evidences

on occupation

▶31 % were hired after the internship

out of them

▶approx 50% by the same enterprise of the internship

Occupation (giugno 2017)

Meanwhile the national reform of the CCIs

By 2015 (Law 124) deeply modified the Italian CCIs introducing new principles:

•Help the enterprises also making also partnership with privates and public, playing in the open

market (just as priate)

• Efficiency as a measurable value

By the 2016 implementation decree of this law introduced new functions for CCIs:

1. Career counseling

2. Placement and Employability (CiD)

3. Connection between Enterprises and Public Administrations (CiD)

4. New enterprises building and start up support (CiD)

5. Cultural heritage and tourism promotions (EiD- CiD)

6. Support to SMBs on foreign market (from Italy only) (EiD- CiD)

Content of the reform and the implementation decree

Meanwhile

“Industria 4.0 national plan”

The last update

The new approach (presented by the Minister of Economic Development lastSeptember the 19th) is based on the following points:

• “Industria 4.0 Plan” is renamed “Impresa 4.0 Plan”

Therefore all the business sectors are targeted by the new Plan, fromagriculture, to manufacturing, to services, with a progressive introduction of I 4.0technologies in the whole value chain (e.g. precision agriculture; energy, waste,transport, logistics, retail, HORECA, health, education and culture “smartservices”, etc.)

• A new fiscal package focused on the I 4.0 skills growth will be available from2018 (as the existing one is mainly aimed to “physical” assets & software)

The National Industry 4.0 Network

Number of bodies involved

Tech

no

logi

cal

leve

l

(Basics & awareness)

Source: UNIONCAMERE PID Project

CC: Competence Centers:(Universities & stakeholders – private & public funding)

DIH: Digital Innovation Hubs: approx 80

(Business Associations & other stakeholders – mainly private funding)

Digital Enterprise Points: approx 80

(Chambers of Commerce – public funding)

PID SERVICES: REquirement of Ministry of economic development

ACTIVITIES PID IH CC

Spread knowledge on industry 4.0 technologies

Mapping on companies´ digital maturity

Training on basic competences

Innovation hub and competence center orienteering

Training on specific industry competence

General approach towards the digital transformation organization, technology transfer center and the competence center

Training through production lines demonstration

Development of industrial projects and experimental development

CCIs’MAIN SERVICESAND ACTIVITIES

PID Services for companies

44

MENTORING

DIGITAL MATURITY ASSESSMENT

COMPANIES’ TRAINING

INFORMATION SERVICES FOR

SME

DIGITAL PROMOTER

SUPPORT FORCOMPANIES’ TECHNOLOGYINVESTMENTS

Thanks