Digital tech and consumer behaviour
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Transcript of Digital tech and consumer behaviour
Source: Google 2016
Source: eMarketer, December 2015
Source: Google
Source: Google
Source: Google
Source: Google
Source: Google 2016
https://www.youtube.com/watch?v=kqL2G9YLB1c
56% of adults now use voice search
55% of teenagers use voice search every day
Source: Northstar Research January 2016
“Cafes in
Leicester”
“Where is
the nearest
Cafe that
serves
breakfast?”
2010 2014/15 2016
INTERNET
ACCESS
TEXT
SMART HOME
ULTRA HD
3-D VIDEO
INTERNET
ACCESS
TEXT
TEXT
VIDEO
INTERNET
ACCESSTEXT
https://youtu.be/oj3Vawn-kRE