Digital strategy - korean air
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Transcript of Digital strategy - korean air
Target Audience
A. 2D. 29
B. 42
C. 27
New TargetYoung Adult
AgeA: Under 30B: 30-40C: 40-50D: Over 50
Breaking negative image
Traditional Image of Korean Air
• Luxury but too expensive• Service for upper class• Less good deals
New Image of Korean Air
• Luxury and cheap• Service for young adult• More great deals
Travel Theme
http://www.libertytravel.com/
• Working with Travel agency
• Create Korean Air Travel Theme – Cheap airline ticket
• Especially in visa free countries
Arouse traveling de-sire
UCC contest
• Create Korean Air UCC (User Created Contents)
• Video Clip• Provide Prize Money or Airline
Ticket
Music in Advertising
• Create a new song for Korean Air
Easy to remember Easy to sing
Attract More People !
Social Media Marketing
• Post the campaign online and attract more peo-ple
• Provide more information• Easy way to get attention
YouTube Instagram Blog Facebook
Google AdWords• Measurable• Cost Effective• Highly Targeted – Young Adult
• Pay by pay-per-click• Using Powerful Key words
Budget
The budget for Korean Air Campaign will be: $480,000
• Google AdWords: $60,000• Travel Agency Fees: $250,000• Commercial on social media and internet: $122,000• UCC Contest Prize Money: $3,000• Song production cost: $15,000• Video production cost: $30,000
Thank you