Digital strategy for small non profits
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DIGITAL STRATEGY FOR SMALL NON-PROFITS Holli Seabury, CEO McMillen Center for Health Education
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In the non-profit world we are increasingly being pressured to be involved in social media and other forms of digital communication. However, for those of us running small agencies, there is really no training as to how to do that. This presentation gives someone who is running a non-profit a framework for how to structure the development of a digital strategy.
Transcript of Digital strategy for small non profits
- 1. DIGITAL STRATEGY FOR SMALL NONPROFITS Holli Seabury, CEO McMillen Center for Health Education
2. What is a digital strategy? How digital communication and media fit within your existing mission, vision, and goals.How do we use digital communication and media to maximize our vision and meet our mission and goals? 3. What does a digital strategy include? Website Email Marketing Text messages Social media Education Communication Fundraising 4. Communication Old days - press release sent to newspapers, television, and radio stations. Current traditional press release PLUS Facebook posts, You Tube video, web site update, Twitter, Instagram, etc, etc. 5. Our digital footprint 1. 2. 3. 4. 5.6.Websites we have 3 Marketing emails (Constant Contact) Online fundraising Family Table blog Social media Facebook, Twitter, Pinterest Press releases 6. Identify Stakeholders 1. 2. 3. 4.Clients Individual Donors/Volunteers Major Funders Board of Directors/Committee members 7. Questions 1. Do any (or all) of these stakeholders need us to communicate with them in a different way? 2. Are we losing clients/would it help us get more? 3. Are we losing funding/would it help us get more? 4. Are we losing an opportunity to promote ourselves to the public? 5. Do we want input from our stakeholders? 6. Do we have anything to say? 8. Social media is free. The same way a puppy is free. 9. How will you do it? 1.2. 3.4.What social media/digital communications will you use? How will you promote them? How will policies regarding press releases and marketing change? Make a plan take advantage of linking social media 10. Internal changes 1. 2. 3. 4.Who is in charge? Staff hours needed Staff training needed New policies needed for staff/volunteers 11. Prepare for a culture change..will Howyou do it? 12. Who is successful on social media? Entertain Give valuable information Give insider information Involve their followers Let their followers participate in decision making 13. Contact information Holli Seabury, CEO McMillen Center for Health Education [email protected]
