Digital solutions lecture grossmont
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Transcript of Digital solutions lecture grossmont
Introduction into
Digital SolutionsMatthew Borza, President KriXis Consulting
Facebook , LinkedIn , KriXis
Follow along at:
http://slideshare.net/KriXi
sConsulting/digital-
solutions-lecture-
grossmont
• When was the last time you
used a phonebook?
• How many times a day do you
say or are told “Google it”?
• Have you bought something
online? Have you been doing
this more in the past year than
5 – years ago?
• Have you ever looked up a
review?
Digital IS the Future
. . . This trend isn’t changing
Search Engine Optimization
(SEO)
Provides visibility
and branding
Drives traffic
Inbound Marketing
Credibility
Insight to customer behavior
• SEO will be around as
long as text-based
keywords are needed to
search
• 80-90% of customers now
check online before
purchasing
• CLICK HERE for more
information
Local Search Engine
Optimization
• Projections indicate more
searches will be done on
mobile rather than
desktop
• 70% of searches will call
directly without visiting
the website
• Local search is highly
targeted and more
people are searching
locally
Pay-Per-Click Campaigns
(PPC)
Conversions based on your specialty
Analytical tools
Keyword basis
Immediate targeted
traffic
Conversion Rate
Optimization (CRO)
Capitalize on current traffic
Battle low consumer
attention span
Slight edge concept
Always room for improvement
CRO
How-To Use Social Media
The goal is to turn people into LOYAL clients:
FOR BUSINESS
This is done through creating and developing “interactions”
Proven Method
Hedgehog Concept
Determine Best Platforms
Develop Consistent Plan
Setup & Review Metrics
CLICK HERE for a Case Study
Takeaway’s
Successful Digital
Marketing
Social Media
SEO
PPC
CRO
• They work best together
• This is not an overnight solution
• Content is king
• It works
• It is needed
• Answer “only we . . .”