DIGITAL SIGNAGEScala is a global provider of digital signage and advertising management solutions

Scala is a global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks. Scala pioneered the digital signage industry and drives over 300,000 screens worldwide; more screens than all competitors combined. Scala is headquartered near Philadelphia, USA, and has subsidiaries all over the world, as well as more than 450 partners in more than 60 countries. Scala Nordic has offices in Oslo, Stockholm and Copenhagen.

ABOUT SCALA.

WHY DIGITAL SIGNAGE? Attention Grabbing: Influence the customer in the store where the decision is made

Dynamic: Create interactive or dynamic content according to your audience demographics

Cost-Effective: Eliminates the need to print and distribute static signs

Versatile: Supports a complete spectrum of digital signage platforms

Centralized: Control hundreds of displays around the world from one central location 03

Digital signage today is used for a wide variety of purposes including customer-facing and employee-facing applications. Scala digital signage deployments can be found in many different vertical markets like retail, entertainment, hospitality, education and financial, each with a specific use or application. Digital Signage applications include digital menu boards, interactive kiosks, corporate communication, advertising networks or information channels.

DIGITAL SIGNAGE

Scala has revolutionized the use of digital signage in retail stores. Scala provides a complete end-to-end digital signage platform for retail applications from content creation to delivery,

for retailers with one store or thousands of stores. Combine the latest retail industry technologies including RFID, pricing databases and audience recognition, with Scala’s digital

signage for retail you can deliver your focused message to your customers in real-time.

Retail digital signage allows you and your brand advertisers to increase revenue by delivering the right message to the right audience at the right time.

RETAIL

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Scala provides hospitality digital signage with end-to-end functionality for restaurants, hotels and cruise ships. Scala’s digital signage for hospitality can serve as an information centre for tourists, provide business information on meeting rooms and schedules, and digital menu boards for restaurants. Increase customer satisfaction and revenue by delivering focused messages to its intended audience.

HOSPITALITY

Scala provides a complete end-to-end entertainment digital signage platform for sports arenas, movie theaters, museums and amusement parks. With Scala’s digital signage for

entertainment you can provide information on the latest movie attractions, gaming information in real time, ticket reservations, movie posters and digital menu boards.

Using digital signage in the entertainment industry offers you and your brand advertisers

a unique opportunity to engage and communicate more efficiently with customers.

ENTERTAINMENT

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Scala provides a complete end-to-end education digital signage platform for schools and universities. With Scala’s digital signage for education you can provide information for students, faculty members, parents and student organizations like upcoming events, exam information, library opening hours, school closings and emergency broadcasts. Education digital signage grabs people’s attention and delivers time-sensitive information to reach its destination immediately.

EDUCATION

Scala provides banks and financial institutions a complete end-to-end digital signage network to captivate your customer’s attention and deliver the right message at the

most opportune time. With Scala’s digital signage at your financial institution, you can inform customers of products and services available as well as promotions wit-

hin the branch, provide real-time stock exchange information and even integrate the network to your queue systems. Financial digital signage is the perfect solution that

allows you to provide continuously updated and relevant information at strategic times of the day. 0

9FINANCIAL

Scala Designer is the fastest, most cost-effective solution for creating truly dynamic content for digital signage. You can create professional media in an attention-grabbing environment for virtually any type of display by incorporating your existing media files into a Scala script. While your Scala network does not require that your content come from Designer, it is the best way to create rich, professional content that can be changed quickly and easily without sacrificing any attention-grabbing appeal.

Use Your Favorite Tools – Feel free to use your favorite video and image creation tools for complete productions, or you can enhance your objects with Designer to create rich, dynamic content.

Photoshop Plug-in – Designer comes with a plug-in for Adobe Photoshop that lets you create your layout in Photoshop and export to Designer where you can add timing, transitions and interactivity. Media Formats – Designer supports a large variety of image, video and audio file formats:

Image: BMP, JPG, GIF, PNG, TIFF

Video: AVI, SWF, MPG, H.264

Sound: WAV, MP3

Make it Dynamic – Seamlessly combine text, graphic, sound and video into broadcast-quality multimedia. Preview exactly how it will appear. Forget Re-rendering – Designer doesn’t re-render your videos or other content, giving you more creative control over the final playback quality. Amazing Transitions – Designer lets you take advantage of hundreds of smooth, full-screen effects and transitions built into the Scala playback engine, giving you a large variety and choice.

DESIGNER

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Content Manager is a server-based application that schedules and manages the transmissions of multimedia content to hundreds, even thousands of digital signage displays

from any internet-connected computer. Template support, plan-based content distribution, time-tables, and playlists –Content Manager keeps you in control of your network. Advertising, news,

training or virtually any other visual communication can be easily distributed to Scala Players via any standard Windows-based network. Content created using Designer, Template Composer, or industry standard applications can either be routed to the intended Players automatically or

directly to your playlist.

Easy to Use Interface – Navigate quickly and easily with an intuitive and friendly web-based user interface. The user interface makes extensive use of context menus, rich web-interfaces

with drag and drop features, and more.

Templates – User driven content templates make it easy to create great looking displays. Your design team can create templates in Designer using variable data fields that authorized

users can later adjust and preview through the Content Manager interface.

Media Management - Organize your content by file type, categories and metadata so everything is easy to find.

Playlists – Create playlists of Scala scripts, messages, videos, flash, or static images using the web-based interface in Content Manager.

Schedules – Define and edit playlist time slots with a simple graphical view. With variable recurrence patterns and start/end dates, scheduling your content couldn’t be easier.

CONTENT MANAGER

Scala Player provides stable, reliable multimedia playback for virtually any environment including entertainment, retail, government, financial and education. Users can create content using Designer or other industry-standard applications, and distribute it to Scala Players using Content Manager (and Broadcast Server for satellite/multicast). The Player will continuously run and update the content on dynamic signage displays according to the plan set in place from the Content Manager. Plasmas, TVs, kiosks, text, graphics, sound and video can be dynamically scheduled and customized at each Player location. Regardless of size or budget, there’s a Scala digital signage solution that’s priced right for any company. Through Scala’s constant innovation efforts, we now offer an extended range of digital signage solutions to companies regardless of their budget. You can start small, see the success of your network, and grow from there.

PLAYER

Design & Animation SCALA DESIGNER

Management SCALA

CONTENT MANAGERPlayback

SCALA PLAYER

Excisting mediaCreated in other Industry

Standard Application

13IAdea Photo Frames – IAdea Frames run on a Scala network and connect to Content Manager, giving you

great content management and inexpensive hardware with an integrated display.

IAdea Standard Definition Appliances – The IAdea media appliances offer video, still images, and sound in an embedded appliance configuration. Several models are available, including Standard Definition (DVD quality) and High Definition versions.

IAdea High Definition Appliances – The IAdea HD appliance have all the features of the SD appliance but with the added ability to run HD content.

Ultra Low Cost PCs – Scala’s performance enhancements have made our software compatible with less expensive hardware – saving you money.

PCs –This is the player with all the bells and whistles. The PC model on the Scala 5 platform will meet and exceed all your digital signage expectations.

While these platforms demonstrate the ability to maximize digital signage in a variety of ways, they also let you keep your freedom without limiting your business into one type of network. You can use multiple platforms at one time and it’s very common and practical to move between platforms. You may want to upgrade your platform as costs decrease or you may find a business need to migrate to other tiers.

PC

High Quality ScreenAdvanced Touch/Interactive

Multi display Large display

MPEG-1MPEG-2H.264

HD VideoWMV 9/VC-1

JPEG, PNG, GIFMP3Flash

Scalascript

1920x1080 & Up*

Yes

Advanced

Yes

Yes

$$$$

Ultra-Low Cost PC

High Quality ScreenBasic Touch/Interactive

1920x768*

Yes

Basic

No/Yes**

Yes

$$$

HD Media Appliance

High Quality Screen

MPEG-1MPEG-2

MPEG-4 ASPH.264

WMV 9/VC-1JPEG, PNG

MP3

1920x1080

Yes

No

No

No

$$

MPEG-1MPEG-2

SD VideoWMV 9/VC-1

JPEG, PNG, GIFMP3Flash

Scalascript

SD Media Appliance

Screens Up to Approx. 19”

MPEG-1, MPEG-2MPEG-4 ASP

JPEGMP3

720x480 NTSC720x576 PAL

Yes

No

No

No

$$

Photo Frame

Photo FrameMPEG-4 ASP

JPEGMP3

800x600

No

No

No

No

$

Suitable for screentype:

Supported File Formats:

Max Resolution:

Connect External Displays:

Scripting/Integration:

Dual Channel:

Advanced Scheduling Option:

Hard-/Software Price Option:

*may vary by hardware** depends on manufacturer, most common is single channel PC´s

SCALA PLATFORMS

The Scala software solution is capable of so much more than displaying videos. Building display solutions with access to data from your business systems provides great business benefits. Deployments may also involve networking, databases, integrations with 3rd party software/hardware and more. These examples demand for skilled professionals with experience in all fields. At Scala Services we offer Training, Consulting and Managed Services to help you reach your goals.

Scala Training - We provide hands-on classes for quality training, either class-room training in our own facilities or on-site. We deliver scheduled/standardized training, but we also provide customized training to suite your needs.

Scala Technical Services - Use our Technical Consulting for setup, configuration and upgrades. We provide Project Management for your large deployments. For advanced solutions we offer Customized Software Programming when you need integration with 3rd party software or your own business systems.

Scala Managed Services - We offer high quality hosting services for Scala soft-ware. Rent your Scala licenses and server hosting in our SaaS service (Scala as a Service) or have your Content Manager hosted and maintained by us. Choose additional services like Player Maintenance (upgrading Scala software on your players) and/or Network monitoring (proactive monitoring of your players health).

SCALA SERVICES

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OUR CUSTOMERS

Scala NordicNorway

www.scala.com/no

Scala Nordic Sweden

www.scala.com/sv

Scala Nordic Denmark

www.scala.com/da

CONTACT INFORMATION.