Digital Shoring for Networked Innovation · Automotive executives are increasing their Twitter...
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© 2016 Accenture All rights reserved. *Note: All executives included in the sample had sent at least 25 tweets (on average one per week) in the six months of our analysis (February 20, 2014 to August 20, 2014). Digital Shoring for Networked Innovation Twitter analysis of conversations with senior executives across three regions in the automotive industry We selected 89 automotive executives using Twitter in three areas (Greater Detroit, Bavaria, and The Midlands, England). The locations represent geographic regions which have a density of specific industry clusters. We found out who they followed, mapped their conversations and explored underlying themes to understand whether they were using Twitter to expand their networks outside their own physical boundaries.* Twitter conversations are diverse and growing 10.5m Users reached by top 10 industry-relevant hashtags for Greater Detroit 4.2 Greater Detroit’s average use of each unique hashtag is twice as much as Bavaria and The Midlands, England 66% Average proportion of connections located outside of immediate geographic surroundings Digital shoring offers two key opportunities Live in the global village 76% of the accounts that Midlands professionals follow are located outside of the cluster, while all of their top 10 hashtags are industry-relevant. Automotive executives are most interested in industry-related tweets Twitter leads to meaningful dialogue... …but there is potential for stronger ties 8 of top 10 hashtags reaching the largest number of accounts were industry-related Automotive executives are increasing their Twitter presence Top three most impactful business hashtags in automotive Greater Detroit Bavaria The Midlands, England Average number of accounts executives follow and have conversations (by geography) 9% On average an automotive executive has conversations with only 9% of accounts followed 1. #BigData #b2b #morgan 2. #analytics #bavaria #f1 3. #datascience #A3 #N24 Know your neighbors better More than one-third of cluster relationships are initiated using new digital tools, including Twitter. 1,324 Greater Detroit Accounts Greater Detroit Bavaria The Midlands, England 57% since 2011 1,317 The Midlands, England Accounts 226% since 2011 593 Bavaria Accounts 9% since 2011 Detroit 1. 2. 112 14 83
Transcript of Digital Shoring for Networked Innovation · Automotive executives are increasing their Twitter...
© 2016 Accenture All rights reserved.
*Note: All executives included in the sample had sent at least 25 tweets (on average one per week) in the six months of our analysis (February 20, 2014 to August 20, 2014).
Digital Shoring for Networked InnovationTwitter analysis of conversations with senior executives across three regions in the automotive industry
We selected 89 automotive executives using Twitter in three areas (Greater Detroit, Bavaria, and The Midlands, England). The locations represent geographic regions which have a density of specific industry clusters. We found out who they followed, mapped their conversations and explored underlying themes to understand whether they were using Twitter to expand their networks outside their own physical boundaries.*
Twitter conversations are diverse and growing
10.5m Users reached by top 10 industry-relevant hashtags for Greater Detroit
4.2Greater Detroit’s average use of each unique hashtag is twice as much as Bavaria and The Midlands, England
66%Average proportion of connections located outside of immediate geographic surroundings
Digital shoring o�ers two key opportunities
Live in the global village76% of the accounts that Midlands professionals follow are located outside of the cluster, while all of their top 10 hashtags are industry-relevant.
Automotive executives are most interested in industry-related tweets
Twitter leads to meaningful dialogue...
…but there is potential for stronger ties
8 of top 10 hashtags reaching the largest number of accounts were industry-related
Automotive executives are increasing their Twitter presence
Top three most impactful business hashtags in automotive
Greater Detroit Bavaria The Midlands, England
Average number of accounts executives follow and have conversations (by geography)
9%On average an automotive executive has conversations with only 9% of accounts followed
1. #BigData #b2b #morgan
2. #analytics #bavaria #f1
3. #datascience #A3 #N24
Know your neighbors betterMore than one-third of cluster relationships are initiated using new digital tools, including Twitter.
1,324Greater Detroit Accounts
Greater Detroit
Bavaria The Midlands,England
57%since 2011
1,317The Midlands, England Accounts
226%since 2011
593Bavaria Accounts
9%since 2011
Detroit
1. 2.
112 14 83
