Digital - Session 4

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DIGITAL MOBILE EXPERIENCE CMH-IMEI

Transcript of Digital - Session 4

Page 1: Digital - Session 4

DIGITAL MOBILE EXPERIENCECMH-IMEI

Page 2: Digital - Session 4

MOBILE GUEST SERVICE• Definition:

That’s an interaction between a guest and a brand though Mobile app. This solution allow to have a better communication. (efficiency & fast) Type of demand: solve an issue, get a service, have information …

• Example: In a luxury Hotel connected, a guest command a dinner with his smarthphone. ( room service )

Customer reserve room with Smartphone

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RITZ-CARLTON APPLICATION

Services: -Check out-Room service-Service Requirement-Restaurant-Event-Special offers-Concierge tips-Call operator

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COMPARE 2 LUXURY BRAND HOTEL FOR MOBILE GUEST SERVICE

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Mandarin Oriental Hotels’ app MO Hotels: enables users to make and modify reservations, see property details for each of its locations using an interactive 3D globe view, and view local city guides. The app also shows local deals and offers mobile concierge service for things like booking hotel spa appointments and restaurant reservations.

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W Hotel App: Along with the standard features of booking and concierge services, the W Hotels app has a bunch of other cool features, including a music streaming function that features mixes by emerging global DJs .

The app also lets users order anything they’d like to a guest room, even if they aren’t a hotel guest themselves but would like to send something as a treat to a guest. There is also an image-sharing feature that lets users take photos and share them directly from the app.