The Philadelphia Convention & Visitors Bureau (PHLCVB) is eager to assist you in your planning efforts from beginning to end.

The PHLCVB’s award-winning Convention Services department will be happy to assist you in designing leisure time activities, spousal programs and exciting receptions and dinners to ensure that your Philadelphia experience will be successful and profitable.

Our Digital Services Kit will serve as your toolbox for your Philadelphia meeting. Any resource you need—from city logistics to vendors and suppliers to multimedia —can be found at discoverPHL.com/dsk.

DIGITAL SERVICES KIT

ATTENDANCE PROMOTION: INCREASE YOUR MEETING ATTENDANCE

• Customized microsite• On-site promotional collateral• City proclamation• PR tips and support• Targeted email program• Social media support

SUPPLIERS: VENDOR RESOURCES• PHLCVB members - resources for you• Special event venues - details about event

space• List of regional suppliers

ATTRACTIONS: UP-TO-DATE INFORMATION TO SUPPLEMENT YOUR MEETING COLLATERAL

• Descriptions, exhibits, event space• Calendar of events• List of free and budget-friendly attractions• News/facts

PENNSYLVANIA CONVENTION CENTERFor on-site information on the Pennsylvania Convention Center OUR THREE BUSINESS DEVELOPMENT HAVE CONNECTIONS TO

• Industry experts and speakers• Regional networks and communities• Potential sponsors, partners and attendees• Outreach to students

CITY LOGISTICS: SERVICES FOR YOUR MEETING AND INFORMATION ABOUT

• Housing• Restaurants• Transportation• Registration services• Special event venues• Welcome program• Banners, buttons and more

MULTIMEDIA: RESOURCES TO CREATE COLLATERAL FOR YOUR MEETING

• Maps• Photos • Videos

PR GUIDE• Timeline• Tips• Checklist• List of media Twitter handles

FAQS

• UPDATED 1.2016

Expand your reach. Increase attendance. The award-winning Philadelphia Convention & Visitors Bureau (PHLCVB) has developed the following strategic marketing tools to help you directly target potential attendees. We will assist in promoting your event in this world-class meetings destination, resulting in greater attendance and a more successful event. The majority of all conventions and meetings held in Philadelphia reach or exceed attendance goals!

ATTENDANCE BUILDING TOOLS

DATA-MINING TARGETED E-MAIL PROGRAM*Through INFOUSA, we can identify and confirm direct e-mail and business addresses for contacts that are most likely to be your target attendees, exhibitors and buyers. This gives you information about industries, companies and key decision makers in your field, providing a competitive edge that allows your marketing message to instantly reach hundreds of relevant contacts within a 200-mile radius of Philadelphia.

SOCIAL MEDIAYour marketing message will be repeated throughout the PHLCVB’s social media networks, including Facebook and Twitter. The PHLCVB is engaged in many online sites that connect customers and visitors of similar interests. Each of these tools also feed into the PHLCVB’s website, discoverPHL.com.

TARGETED E-MARKETING CAMPAIGNSShow attendees why Philadelphia is the ideal meeting, convention or tradeshow destination and why it is perfect for business and for bringing the family along. To get attendees excited about meeting here, we can provide a series of customizable e-blasts highlighting the top reasons to visit.

CUSTOM MICROSITES*The PHLCVB develops custom convention microsites for clients to serve as attendance- and awareness-building tools for upcoming events in Philadelphia. The microsites feature more than 15 pages of content and are completely customizable to accommodate your special requests. The sites feature information on what to do in Philadelphia, focusing on area attractions, restaurants, entertainment and sports; feature testimonials from exhibitors and attendees; and encourage attendees to come early or stay late.

EASY ACCESSIncrease the options for attendees to get to your meeting! Let us connect you with the low-cost, express motorcoach carrier, Megabus, to help deliver more attendees to your show. With services to Philadelphia from 10 major cities in the Northeast and with fares from $1.00, this convenient option is sure to increase your bottom line.

BUSINESS DEVELOPMENT DIVISIONSWe can offer resources, PR support and connections to experts, potential speakers, sponsors, partners, students and attendees, through our three PHLCVB business development divisions: PHL Diversity, PHL Life Sciences and PHL Sports.

PUBLIC RELATIONS CONSULTINGThe PHLCVB’s Communications department can serve as your local public relations consultants, providing you with regional insight to assist you in generating awareness of your event in Philadelphia, which results in increased attendance and awareness, and helps spread your key messages.

For more information on these tools, visit discoverPHL.com or call the PHLCVB Convention Services department at 1-800-CALL-PHL.

*Complimentary for conventions with 3,000+ rooms on peak night. Costs may apply for conventions with less than 3,000 rooms.

• UPDATED 1.2016

We’re here to help. Let us assist you in promoting your future meeting in Philadelphia.

The Philadelphia Convention & Visitors Bureau (PHLCVB) is pleased to provide assistance in promoting your future meeting coming up in Philadelphia. Your PHLCVB Convention Services Manager will attend your meeting one year prior to your Philadelphia meeting and will staff a PHL booth. To share information on our city, the PHLCVB will provide the following:

DESTINATION PROMOTION

PROMOTIONAL BOOTH*The Philadelphia pop-up booth, adorned with colorful images of Philadelphia, easily fits into a 10x10 exhibit space.

FREE DINNER FOR TWO*To entice potential attendees, we will run a business card drawing for a complimentary dinner for two in Philadelphia at next year’s meeting.

CUSTOMIZED WEBSITE*The PHLCVB will create a customized microsite for your delegates which highlights Philadelphia and features special events taking place in the city during your meeting dates. We will promote this website and direct people to it with customized postcards distributed from our booth and on social media. It is available in multiple languages. [Please note that the microsite does not include hotel links.]

OFFICIAL VISITORS GUIDEThe Philadelphia Official Visitors Guide is the most comprehensive source available for what’s hot, what’s happening and what not to miss in Philadelphia. The PHLCVB will distribute these guides from their booth.

For more information about these services, visit discoverPHL.com/dsk or call the PHLCVB’s Convention Services department at 1-800-CALL-PHL.

*Program requires a minimum room block of 3,000 rooms on peak night. Ask your PHLCVB contact for details.

Promotional Banners

Customized Website Official Visitors Guide

We appreciate the opportunity to promote Philadelphia at this year’s show.

• UPDATED 1.2016

To help build attendance at your upcoming Philadelphia convention, the PHLCVB is pleased to provide you with the following promotional tools:

PROMOTIONALTOOLS

BROCHURESPhiladelphia Official Visitors Guide: published twice a year featuring visitor information, maps and listings for attractions, restaurants, shopping, accommodations, tours, transportation and entertainment. Also available online at discoverPHL.com/ovg or in the iOS app store (search “PHL Visitors Guide”).

International Guides: developed in partnership National Geographic Traveler, offering translated, country-specific information in eight languages, and widely requested by international visitors planning a trip to Philadelphia. Also available online at discoverPHL.com/internationalguide.

Public Relations Manual: provides top PR strategies, sample press releases and media alerts, a Twitter media list and a press conference check list, all of which will help groups gain media exposure.

MULTIMEDIAVideos: Inspirational videos celebrating the people and places of Philadelphia are available in multiple lengths, as well as b-roll and testimonials.

Photos: database provides professional, high-resolution images that are available for use on your website, in e-newsletters, brochures and more.

Maps: available for the City of Philadelphia, Greater Philadelphia region, Philadelphia International Airport, Pennsylvania Convention Center and more.

CONVENTION MICROSITEThe PHLCVB has developed a convention microsite for clients with upcoming events in Philadelphia to serve as an attendance- and awareness-building tool. The microsite features 15 pages of content, including information on what to do in Philadelphia, focusing on area attractions, restaurants, entertainment and sports, and encourages attendees to come early or stay later. discoverPHL.com/explore

For more information about these assets and services, visit discoverPHL.com or call the PHLCVB Convention Services department at 1-800-CALL-PHL.

Official Visitors Guide

PHL: Modern Renaissance City Video

International Guide

• UPDATED 1.2016

PHLCVB RESOURCES

DIGITAL SERVICES KIT (DSK)Any planning resources or tools - from city logistics and vendors to suppliers and multimedia - can be found in this seciton of the PHLCVB website.discoverPHL.com/dsk

PUBLIC RELATIONS SUPPORTThe PHLCVB PR staff distributes press releases and pitches stories to local media. The PHLCVB also offers a PR manual for meetings and conventions looking to maximize their exposure.

DISCOVERPHL.COM: OFFICIAL CONVENTION & VISITORS SITE FOR PHILADELPHIAThe PHLCVB website features information for global travelers, meeting professionals and travel professionals. Available in 11 languages; mobile-optimized.

TRANSLATED MATERIALSThe PHLCVB has created International Guides in partnership with National Geographic Traveler in eight languages, in addition to offering translated content on discoverPHL.com.

OFFICIAL PUBLICATIONSThe Philadelphia Official Visitors Guide, published twice per year, is the comprehensive source of what’s hot, what’s new and what not to miss for visitors to Philadelphia, and also includes an easy-to-navigate map of Center City. The PHLCVB also publishes the Professional Planners Guide, a resource for planners looking to book in Philadelphia, and the International Guides.

CUSTOMIZED MICROSITE If you’re planning an event in Philadelphia, link to our microsite for specific content for your attendees, including details on things to do, places to see, upcoming events and exhibitor information. discoverPHL.com/explore

SOCIAL MEDIA Connect with the PHLCVB on Facebook, Twitter, Flickr, LinkedIn, YouTube, Pinterest and Instagram to hear the latest news.

DELEGATE DEALS PROGRAM The PHLCVB offers all convention attendees and visitors this special discount program, which features deals at local restaurants, attractions, shops and more when a delegate badge or hotel room key are presented. discoverPHL.com/deals

MULTIMEDIA LIBRARY AND PRESSROOMCreate a log-in on discoverPHL.com/pressroom to access Philadelphia photos, videos, b-roll and press releases. Media, clients, members, partners and stakeholders are free to use materials for promotional purposes.

CUSTOMIZABLE EMAIL TEMPLATES The PHLCVB provides customizable HTML templates that can be used to help drive attendance to meetings in Philadelphia. Each template has space to add cusom messages and logos. discoverPHL.com/emailtemplates

Customizable email templates

Questions? Contact the PHLCVB Marketing & Communications department for more information by calling 215-636-3316 or email marketing@discoverPHL.com.

• UPDATED 1.2016

Let the PHLCVB provide you with the best possible housing experience in Philadelphia.

The Philadelphia Convention & Visitors Bureau (PHLCVB) has partnered with Experient experts who provide our city-wide convention groups with total housing management. Our housing program, “Welcome Philadelphia,” is designed to take the guesswork out of the housing process. Our goal is to ensure that you and your attendees experience the very best Philadelphia has to offer.

Experient is also the official housing services provider for Dallas, New Orleans, Orlando, St. Louis, Tampa and Vancouver.

Should you choose “Welcome Philadelphia” housing, we will review your hotel contracts, set up individual room blocks and sub-blocks and manage your hotel inventory with participating hotels for accuracy and quality assurance. Experient’s friendly and knowledgeable call center agents are trained to assist callers with new reservations, questions and changes—making the reservation process easy.

HOUSING PROGRAM

SERVICES YOU CAN EXPECT• Room reservations via the internet and fax,

24 hours a day, 7 days a week• Customer Service Call Center• Immediate electronic confirmations• Room block management• Real-time online web access and reporting,

24 hours a day, 7 days a week• Customized website• Dedicated housing coordinator to oversee the

room block and manage the reservation processwith each contracted hotel

• Specialty coordinators to handle exhibitor, group,staff and VIP blocks

OPTIONAL EVENT SERVICES• Advance and on-site registration• Sales lead management technology and

services• Interactive products & services• Meeting management logistics• Premium & promotional products• Supplier management• Marketing consultation & graphic design• Through Advance Reservation Systems, Inc.,

(ARES), manage available inventory after cut-off

For more information and a complete housing packet, contact Mariya Brewer, CMP, at 215-636-3300 or at Mariya@discoverPHL.com.

To learn more about Experient and the full-range of services available, visit experient-inc.com, call Bill Martin at 847-996-5526 or e-mail bill.martin@experient-inc.com.

“Welcome Philadelphia” Housing Services

• UPDATED 1.2016

The City of Philadelphia has developed a comprehensive welcome program for your delegates. We are ready and eager to show off our city and help you make your meeting a success. Philadelphia has created a program called “Welcome Philadelphia” that includes partnerships with city agencies, the retail community, hotels, restaurant associations and other related hospitality industries. Components of our welcome program include:

WELCOME PROGRAM

GATEWAY WELCOME*A customized, digital welcome message will greet your delegates upon arrival in each airport terminal.

HOTEL WELCOME*All front-line hotel personnel and Convention Center staff will wear customized welcome buttons greeting your attendees.

DELEGATE DEALS PROGRAMWith this program, attendees who show their convention badge or hotel room key at participating businesses will get discounts at attractions, restaurants, retail and entertainment venues. All promotions will be featured on discoverPHL.com/deals and promoted through tailored websites and electronic communications.

WELCOME BANNERS*The City of Philadelphia and Center City District (CCD) have developed an exciting opportunity to display welcome banners, customized with the name of your meeting, on light poles along major streets downtown. These colorful and attractive banners can be displayed during your meeting. They are a terrific way to build interest and excitement about your convention among both delegates and Philadelphians.

HOSPITALITY CORRIDORSThe CCD, a community-based organization, will provide uniformed Community Service Representatives (CSRs) along hospitality corridors during the major movements of your attendees to and from the Convention Center and hotels. The CSRs provide directions and give information about the city. Sidewalk Sweepers, also part of the CCD, maintain the cleanliness of the downtown area.

PECO CROWN LIGHTS*Philadelphia’s PECO Energy building features a brilliant light box that can be seen throughout the city and from major highways, especially after dark. Your group’s lighted welcome message can run for three days. Make arrangements through the PHLCVB Convention Services department (based on availability).

RESTAURANT/INFORMATION BOOTH*The PHLCVB will staff an on-site booth located at the Pennsylvania Convention Center during your show hours. Visitor services representatives can provide city information, brochures and sample menus, as well as make restaurant reservations.

CUSTOMIZED WEBSITE*The PHLCVB will create a customized microsite featuring Philadelphia and special events taking place during your convention. It is available in multiple languages, and there is no link to hotel or accommodation information

Welcome Banners PECO Crown Lights

For more information about these services, visit discoverPHL.com or call the PHLCVB Convention Services department at 1-800-CALL-PHL.

*Some components require minimum room block. Ask your PHLCVB contact for details.

• UPDATED 1.2016

The fifth-largest city in the country, Philadelphia is conveniently located at the crossroads of the Northeast and Mid-Atlantic United States. More than 50 percent of the United States population lives within a two-hour flight of Philadelphia and 40 percent live within a four-hour drive.

TRANSPORTATION

AIRLINES Recently rated as one of the best airports in the nation by The Wall Street Journal, Philadelphia International Airport (PHL) services more than 1,100 non-stop arrivals and departures daily. The domestic terminals are serviced by the following airlines: Alaska Airlines, American, American Eagles, Delta Air Lines, Delta Connection, Frontier Airlines, JetBlue, Southwest Airlines, Spirit, United and United Express (Air Canada operates in Terminal D). The International Terminal is serviced by: American, British Airways, Lufthansa and Qatar Airways. The airport is located seven miles from Center City. For more information, call 1-800-PHL-GATE or visitphl.org.

TRANSPORTATION TO/FROM AIRPORT The SEPTA Airport Regional Rail Line provides direct service from the Airport to Center City every half-hour daily from 5 a.m. until 12 Midnight. Trains stop at Terminals A, B, C/D and E, Amtrak’s 30th Street Station, Suburban Station (16th Street and JFK Boulevard) and Jefferson Station (attached to the Pennsylvania Convention Center). Travel time to Center City is 25 minutes; the onboard fare to Center City is $8 (cash only) weekdays and $7 on weekends. For more information, visit septa.org or call 215-580-7800.

CABS Fare from the airport to Center City is a flat rate of $28.50. A fleet of 1,600 cabs serves the area. Fare is metered at $2.70 plus $2.30 per mile. There is an additional charge of $1.00 per passenger ($3.00 maximum) after the first passenger will be charged on flat rate trips between the Airport and Center City.

BUSES TO/FROM PHILADELPHIANew Jersey Transit (973-275-5555) and Greyhound Terminal (215-931-4075): l0th and Filbert streets. Megabus (1-877-GO2-MEGA) and Bolt Bus (1-877-BOLTBUS); JFK Boulevard and 30th Street (Northwest corner), adjacent to Amtrak’s 30th Street Station.

For more information about these services, visit discoverPHL.com or call the PHLCVB Convention Services department at 1-800-CALL-PHL.

LIMOUSINE SERVICES A number of limousine companies operate on a 24-hour basis with vans departing as needed. Service counters are located in each terminal’s baggage claim at the airport. Average cost between the airport and Center City is $8.00-$10.00 one way.

TRAINS Amtrak (National Railroad Passenger Corporation): Trains arrive at Amtrak’s 30th Street Station, 30th and Market streets. Call 1-800-USA-RAIL or visit amtrak.com for information.

Jefferson Station (SEPTA Regional Rail Lines): 10th and Market streets; 215-580-7800.

Suburban Station (SEPTA Regional Rail Lines): 16th Street and John F. Kennedy Boulevard; 215-580-7800.

LOCAL TRANSPORTATION SYSTEM SEPTA, the region’s public transportation system, operating buses, subways, trains and trolleys, offers a convenient, affordable way to travel within Philadelphia and the surrounding suburbs. While SEPTA Regional Rail fares vary by distance traveled, the one-way cash fare for buses, subways and trolleys is $2.25 or a token for $1.80. Visitors can take advantage of SEPTA’s best travel value and purchase an Individual Independence Pass for $12.00 or a Family Independence Pass (one family of up to 5 people traveling together) for $29.00. Both provide unlimited travel on all SEPTA services for one whole day, for one low fare. To enrich the visitor experience, SEPTA offers a Visitors On The Go (VOTG) information program which offers VOTG brochures, website, customized hotel or convention trip sheets, maps, knowledgeable customer service staff, plus more. SEPTA isn’t just for daily commuters, we welcome visitors and invite them to experience our vibrant, dynamic and growing city during their convention, business and leisure travel. Email nfrazier@septa.org for VOTG information and visit septa.org.

• UPDATED 1.2016