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Digital Rights Management (DRM) Matthew Forest

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Piracy

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Copy Protection

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Lock-out Systems 10NES, Hardware Trademark Security System (TMSS), Software EA License Model

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Media

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Music

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Consoles Cevat Yerli of Crytek: Similar games on consoles sell factors of 4-5 more.

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PC

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What do consumers want?

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Quotes [...] because if consumers are unable to obtain a legitimate copy without experiencing additional costs and/or delays, then piracy becomes a far more attractive option. http://www.tweakguides.com/Piracy 1.html http://www.tweakguides.com/Piracy 1.html The ideal DRM system is flexible, entirely transparent to the user, and [...] complex [...] to crack. http://computer.howstuffworks.com/drm.htm

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So now what? Consumers dont like DRM Pirates will always pirate Need to find some middle ground Minimize inconvenience Provide additional convenience Tailor solutions to specific products

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Suggestions For small, portable files like music or small videos, opt for no DRM For moderate files such as movies, encryption works (so long as 3 rd parties can make players) For larger/domain specific media, such as games, minimize inconvenience of paying customers, and provide extra services to negate unavoidable inconvenience For Business use hardware and server based access

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Conclusions Piracy wont go away DRM is necessary, but must be handled carefully A well tailored DRM system can weather initial outcry and provide services for consumer and producer alike

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Questions? Select References: 1up 2008. 1up.com: Gabe newell says drm strategies are just dumb. http://www.1up.com/news/gabe- newelldrm-strategies-dumb. CLARKE, R. 2001. Drm will beget dcrm. In Workshop on Digital Rights Management for the Web.WorldWide Web Consortium, Sophia-Antipolis, France. http://www.w3.org/2000/12/drm- ws/pp/xamax-clarke.html. Everiss 2008. Bruce on Games: Game piracy. http://www.bruceongames.com/2008/04/23/game-piracy/. HowStuffWorks 2011. HowStuffWorks.com: How digital rights management works. http://computer.howstuffworks.com/drm.htm. MANASSE, M. S. 2001. Why rights management is wrong (and what to do instead). In Workshop on Digital Rights Management for the Web. World Wide Web Consortium, Sophia-Antipolis, France. http://www.w3.org/2000/12/drm-ws/pp/compaq.html. Opensource 2011. Opensource.com: The drm graveyard: A brief history of digital rights management in music. http://opensource.com/life/11/11/drm-graveyard-brief-history-digital-rights-management-music. TweakGuides 2010. TweakGuides: Pc game piracy examined. http://www.tweakguides.com/Piracy 1.html.