Digital Rights Management (DRM) Matthew Forest. Piracy.
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Transcript of Digital Rights Management (DRM) Matthew Forest. Piracy.
Digital Rights Management
(DRM)
Matthew Forest
Piracy
Copy Protection
Lock-out Systems 10NES, Hardware Trademark Security
System (TMSS), Software EA
License Model
Media
Music
Consoles
Cevat Yerli of Crytek: “Similar games on consoles sell factors of 4-5 more. ”
PC
What do consumers want?
Quotes “[...] because if consumers are unable to obtain a
legitimate copy without experiencing additional costs and/or delays, then piracy becomes a far more attractive option.”
http://www.tweakguides.com/Piracy 1.html
“The ideal DRM system is flexible, entirely transparent to the user, and [...] complex [...] to crack.”
http://computer.howstuffworks.com/drm.htm
So now what? Consumers don’t like DRM Pirates will always pirate Need to find some middle ground
Minimize inconvenience Provide additional convenience Tailor solutions to specific products
Suggestions For small, portable files like music or small
videos, opt for no DRM For moderate files such as movies, encryption
works (so long as 3rd parties can make players) For larger/domain specific media, such as games,
minimize inconvenience of paying customers, and provide extra services to negate unavoidable inconvenience
For Business use hardware and server based access
Conclusions Piracy won’t go away DRM is necessary, but must be handled
carefully A well tailored DRM system can weather
initial outcry and provide services for consumer and producer alike
Questions?Select References: 1up 2008. 1up.com: Gabe newell says drm strategies ’are just dumb’. http://www.1up.com/news/gabe-
newelldrm-strategies-dumb. CLARKE, R. 2001. Drm will beget dcrm. In Workshop on Digital Rights Management for the
Web.WorldWide Web Consortium, Sophia-Antipolis, France. http://www.w3.org/2000/12/drm-ws/pp/xamax-clarke.html.
Everiss 2008. Bruce on Games: Game piracy. http://www.bruceongames.com/2008/04/23/game-piracy/. HowStuffWorks 2011. HowStuffWorks.com: How digital rights management works.
http://computer.howstuffworks.com/drm.htm. MANASSE, M. S. 2001. Why rights management is wrong (and what to do instead). In Workshop on
Digital Rights Management for the Web. World Wide Web Consortium, Sophia-Antipolis, France. http://www.w3.org/2000/12/drm-ws/pp/compaq.html.
Opensource 2011. Opensource.com: The drm graveyard: A brief history of digital rights management in music. http://opensource.com/life/11/11/drm-graveyard-brief-history-digital-rights-management-music.
TweakGuides 2010. TweakGuides: Pc game piracy examined. http://www.tweakguides.com/Piracy 1.html.