Digital Rights Management. 2 Introduction of DRM Technology of DRM International DRM Market ...

Digital Rights ManagementDigital Rights Management

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Introduction of DRM Technology of DRM International DRM Market Korean DRM Market International DRM Companies U.S. DRM Companies Korean DRM Companies Demo Test

ContentsContents

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Introduction of DRMIntroduction of DRM

- Methodology for the protection of media copyrights

- Includes the control of rights and usage permissions of content and digital information

- Service and technology supporting management of the production, distribution and usage of digital contents

- Prevents illegal copying & protects commercial value of digital contents

- Protects the secrecy of digital contents

- Protects the rights of intellectual property

- Protects digital contents from modification and damage

▶ What is DRM (Digital Rights Management)?▶ What is DRM (Digital Rights Management)?

▶ Why DRM?▶ Why DRM?

Protects theProtects theRight andRight andbenefit forbenefit for

copyright holders,copyright holders,Industries and Industries and

consumersconsumers

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Technology of DRMTechnology of DRM

• Solution providing safe and controlled transmission of digital content by using sophisticated encryption composed of clients’ password of hardwares unique ID of hardware

• Applicable field: digital music, image / cartoon / movie, on-line softwareor education, publishing, etc.

• Benefits1) Enable to charge digital contents2) Capable of and preventing illegal copies of digital contents3) Capable of protecting digital content both on-line and off-line4) Provides safe distribution and control of digital content

▶ DRM (Digital Rights Management)▶ DRM (Digital Rights Management)

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▶ Architecture of DRM▶ Architecture of DRM


- Source: SealTronic -

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• Technical method for protecting multimedia contents by hiding andabstracting special types of Watermarks (copyright information, logos,seals, serial numbers, etc.)

• Applicable field: e-books, images, video and audio contents, digital TV, text, etc.

• Benefits1) Enable to charge digital contents2) Capable of tracking and preventing illegal copies of digital contents3) Capable of proving copyrights, originals, alterations and abstracting information

▶ Watermarking▶ Watermarking

Robust WatermarkFragile WatermarkRobust WatermarkFragile Watermark

▶ Types of Watermarks▶ Types of Watermarks

Private WatermarkPublic Watermark

Private WatermarkPublic Watermark

Verification WatermarkTransaction WatermarkVerification WatermarkTransaction Watermark

Visible WatermarkInvisible WatermarkVisible Watermark

Invisible Watermark

WatermarkingWatermarking


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▶

- Source: MarkAny -


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International DRM MarketInternational DRM Market

Overview of international digital contents market

2002 2003 2004 2005 2006 20072003~2007

CAGRWorldwide 90212 113983 138984 167729 203454 242515 20.8%

Game 28458 28657 28747 23802 32106 35927 5.8%DigitalVideo

24123 29739 35881 42857 50186 55462 16.9%

Mobile 21914 32211 42818 56388 69000 80263 25.6%DC

Solution3979 5154 7265 10912 17284 28811 53.8%

OnlineEducation

11110 17328 23113 27326 32511 38949 22.4%

OnlineMusic

628 894 1160 1444 2367 3103 36.5%

2002 2003 2004 2005 2006 20072003~2007

CAGRAmerica 2523 3092 4068 5751 8712 14188 48.4%

CMS 1720 1810 1950 2130 2300 2460 8.0%DRM 228 470 969 1997 4116 8482 106.1%CDN 575 812 1149 1624 2296 3246 41.4%

Europe 960 1343 2061 3330 5547 9630 63.6%CMS 500 570 720 930 1130 1290 22.7%DRM 176 362 747 1540 3173 6540 106.1%CDN 284 411 594 860 1244 1800 44.7%Asia 352 514 808 1299 2128 3489 61.4%CMS 180 220 300 410 550 650 31.0%DRM 36 74 153 316 652 1343 106.1%CDN 136 220 355 573 926 1496 61.6%etc. 144 205 328 532 897 1504 64.5%CMS 100 120 180 270 400 550 46.3%DRM 16 34 65 134 276 570 102.3%CDN 28 51 83 128 221 384 65.5%

Worldwide 3979 5154 7263 10911 17284 28811 53.8%CMS 2500 2720 3150 3740 4380 4950 16.1%DRM 456 940 1934 3987 8217 16935 106.1%CDN 1023 1494 2181 3184 4687 6926 46.7%

scope ratio scope ratioAmerica 470 50.0% 8482 50.1% 106.1%Europe 363 38.6% 6540 38.6% 106.0%Asia 75 8.0% 1344 7.9% 105.7%etc. 32 3.4% 569 3.4% 105.3%

Worldwide 940 100.0% 16935 100.0% 106.1%

2003 2007 CAGR

※ 1. Unit: Million US $- Source: Korea IT industry promotion agency -

※ 1. Asia includes Korea, Japan and China※ 2. Unit: Million US $- Source: IDC, KIPA -

CAGR of International DRM market by area

Overview of international DC solution market

※ 1. Unit: Million US $- Source: Korea IT industry promotion agency -

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Korean DRM MarketKorean DRM Market

<Overview of Korea DC market><Overview of Korea DC market>

※ 1. Unit: Million US $- Source: Ministry of Information and communication

Republic of Korea -

※ 1. Unit: Million US $- Source: IDC -

<Overview of Korea DRM market><Overview of Korea DRM market>

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International DRM CompaniesInternational DRM Companies

Audio:musiccontent

developers andproviders

Photo/digitalimage providers

Documentsdepository and

documentservice provider

Other(3D WM,Tracking,Hardwa

re...)

Video contentproviders,

broadcasting

ALPHA TEC . LTD 1 2 3 1AlpVision SA 1Authentica 1

BayTSP 1DataMark Technologies Pte Ltd 1 2 1

Digimarc Corporation 3 2 1Digital Copyright Technologies 1 2 1 1

Digital World Services 2 2 2eWatermark.com 1

Hostcentric 3 2 2 1 2IBM 1 1 1

InterTrust 2 1Macrovision Corporation

Microsoft 1 1 1MTL Systems 2 1

Philips 1RightsLine, Inc. 1 1 1SecureMedia 2

Signum Technologies 2 2 1Spectra Systems Corportion 1Widevine Technologies, Inc. 1

13% 28% 21% 16% 21%

▶ Product/ Market Report▶ Product/ Market Report

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International DRM CompaniesInternational DRM Companies

Signum Technologies provides a range of advanced digital watermarking solutions for copyright protection and communication applications embracing a wide range of business, professional and institutional sectors.

▶ Products▶ Products

SureSignSureSign VeriDataVeriData- SureSign Enterprise is a powerful automated batch-processor application designed for embedding and detecting watermarks in digital images in networked environments. Typically, these are high-volume users of digital images such as museums, stock-photo libraries, news publishers, on-line content providers and picture agencies.

- SureSign Enterprise, SureSign Image SDK, SureSign Plug-ins

- VeriData iDem is a simple-to-use Windows program which will validate your digital photographic records to deny anyone the opportunity of subsequently altering them without detection. Widely used by law-enforcers worldwide, the latest version is now faster and even easier to use.

- VeriData iDem, VeriData Image SDK

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U.S. DRM CompaniesU.S. DRM Companies

▶ Competitive Situation▶ Competitive Situation

62 %62 %

2 %2 %

4 %4 %

1 %1 %

18 %18 %

Others include: Alchemedia, Authentica, ClearKey Solutions, Digital World Services, FileOpen, IBM, Infraworks, NetQuartz, Philips, Phocis, SealedMedia, Smarte Solutions, Sony DADC, and TryMedia

- Source: iPark Boston -

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- Source: Microsoft -

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Digimarc Corporation is a leading supplier of secure media solutions used in a wide range of security, identification and digital media content applications. Digimarc's digital watermarking technology provides a persistent digital identity for various media content and is used to enhance the security of financial documents, identity documentsand digital images.

▶ Status▶ Status- Digimarc has 152 issued U.S. patents with more than 3,000 claims, and more than 350 pending patent applications in digital watermarking, personal identification and related technologies.

- In technical cooperation with companies worldwide

IDMarc

MyPictureMarc

Digimarc Mobile

Imagebridge

MediaBridge


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Korean DRM CompaniesKorean DRM Companies

▶ Product/ Market Report▶ Product/ Market Report

Digital Imageand PhotoCopyrightProtection

Audio: Musiccontent

developers andproviders

Video contentproviders,

broadcasting

Documentsdepository and

documentservice providers

Website contentCopyrightProtection

Tracking,Hardware andOther services

BCQRE Co.,Ltd 2 1DigiTreal Technology Co., Ltd. 1 1 1 1

Dreamintech 1Fasoo.com 1 5 1Hanmaro 1 1 1 1

MarkAny Inc 1 1 1MetaRights 1 1

SealTronic Technology, Inc. 1 1

7.69% 15.38% 19.23% 42.31% 11.54% 3.85%

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MarkAny Inc. is the company that develops forgery preventor of multi-media contentand solution of Copyright protection. MarkAny provides Image, Audio, and Video systembased on watermarking technology and has unique technology of Digital Rights Management.

▶ Products▶ Products ▶ Status▶ Status

- DocumentSAFER has over 70% of market share

- Leading company in e-document market

- Owns 33 patents including international patents

- Focusing on mobile contents distribution and watermarking

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Presenting enterprises its innovative solutions and services based on DRM, Fasoo.comhelps its customers securely communicate with their business partners, customers, employees and colleagues. Fasoo.com presents optimal solutions for each customer ranging from SME to Fortune 100 with diverse product lines and business models.


EnterpriseSolutions

Commerce Solutions

▶ Status▶ Status

- All products applies encryption as core technology

- Provides individual DRM solution (Wrapsody)

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SealTronic leads digital content security market with development of advanced DRM & watermarking technologies. SealTronic's solutions are developed to protect personal, or corporate intellectual property rights, to prevent unauthorized copy, distribution or forgery of the copyrighted digital content. Also SealTronic's solution is designed to fit the variety of business models on wired or wireless environment, using international standard encryption technologies.

▶ Products▶ Products- RIGHTS@fer: Multimedia Content Copy Protection Solution- Technology applied: DRM- Sales Type: Solution Sales

- About dia content copyright & forgery protection solution using watermarking technologies- Technology applied: Watermarking - Sales Type : Core Technology Licensing ( SDK Sales)

- e-DocuS@fer: Forgery Protection Security Solution for Web issued Document- Technology applied: DRM, Watermarking - Sales Type: Solution Sales

- CastS@fer: Protection Solution for Broadcasting digital contents- Technology applied: DRM, Watermarking - Sales Type: Solution Sales

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Since 1997, DigiTreal Technology has developed watermarking algorithms and technology. These efforts enable us to become the No. 1 digital watermarking company in domestic market and overseas market. Based on positioning, DigiTreal will supply oursolutions targeting worldwide market customers and they will use our digital watermarking software products.

WaterStampStandard 3.0

WaterStampEnterprise 3.0

MediaBridgeReader 2.0

WaterStamp-Print 3.0 beta

WaterStamp-Certificate

WS-DVR

- Applicable to Text / Logo / Image watermarking

- Adjustment of visible watermarking (such as font, semi-transparency, rotation degree, etc)

- Prompt reply to insertion of watermark and verification of copyrights

- Webcam verifies Embedded data and links users directly to web destinations

- Virtual printer driver type S/W

- Capable of inserting various types of watermarks

- Inserts watermark into e-documents for checking originals and forgery

- Embeds invisible watermark into video files for original certification

- SDK type S/W

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Demo TestDemo Test

WaterStamp Embedder 4.0 beta (trial version)

Result message

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Demo TestDemo Test

▶ Watermarking▶ WatermarkingRobust Watermarking

(Embedding Strength: 30)Robust Watermarking

(Embedding Strength: 30)

Robust Watermarking(Embedding

Strength: 100)

Robust Watermarking(Embedding

Strength: 100)

Fragile Watermarking

Fragile Watermarking

fd_02.jpg (153KB)fd_02.jpg (153KB)

ⓒfd_02_wsf.jpg (186KB)ⓒfd_02_wsf.jpg (186KB)

ⓒfd_02_wsr(30).jpg (262KB)ⓒfd_02_wsr(30).jpg (262KB)

ⓒfd_02_wsr(100).jpg (382KB)ⓒfd_02_wsr(100).jpg (382KB)

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Demo TestDemo Test

WaterStamp Verifier 4.0 beta (trial version)

▲ Robust Watermarking(Embedding Strength: 30, 100)


▲ Fragile Watermarking▲ Fragile Watermarking

▶ Verify Originals▶ Verify Originals

Result message

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Demo TestDemo Test

Forged Image (Rotation, Crop, Resize)Forged Image (Rotation, Crop, Resize)



▲ Fragile Watermarking▲ Fragile Watermarking

▶ Verify Forged Images▶ Verify Forged Images

▲ Robust Watermarking (E.S: 100, Crop)▲ Robust Watermarking (E.S: 100, Crop)

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Demo TestDemo Test

WaterStamp-Print 3.0 beta (trial version)

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Companies for CooperationCompanies for Cooperation

Watermarking DRM

Signum Technologies is the world's premier vendor of advanced digital watermarking solutions for co

ntent protection and data integrity applications.▶http://www.signumtech.com/

EWATERMARK.COM provides a technique for protecting the copyrights of digital content that enables everyone, from professionals to general users, to easily protect their copyrights without having to pe

rform complicated procedures.▶ http://www.ewatermark.com/

SecureMedia (formerly RPK SecureMedia) is a leading provider of encryption and Digital Rights Man

agement solutions for IP Broadband Media.▶ http://www.ewatermark.com/

Digital creates innovative software solutions for the creation, protection and delivery of digital produc

ts across multiple platforms and devices.▶http://www.dwsco.com/

Digital Rights Management. 2 Introduction of DRM Technology of DRM International DRM Market ...

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