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Digital Recruitment: How you can use online recruitment to develop your brand and find niche...
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Digital Recruitment How you can use online recruitment to develop your brand and find niche candidates Rob Hayter Associate Director, TPP Not for Profit
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Rob Hayter, Associate Director of TPP Not for ProfitQuinton Seemann, Recruitment Manager, Save the ChildrenThe benefits and pitfalls of online recruitment. Should you go completely digital or integrate on- and off-line recruitment methods?How you can use social media to boost (and measure) your employer brand awareness.Using a digital recruitment strategy to fill hard to find/niche roles, with examples from the third sector.
Transcript of Digital Recruitment: How you can use online recruitment to develop your brand and find niche...
Digital RecruitmentHow you can use online recruitment
to develop your brand and findniche candidates
Rob HayterAssociate Director, TPP Not for Profit
Why use social recruitment?
Cheap & fast
Huge audience
Reach niche candidates
Find digitally-literate candidates
Boost your employer brand
Build pool of potential future candidates
Problems
Takes time and effort
Can have huge response
Not suitable for all roles
Keeping up-to-date
Requires internal cooperation
Use an integrated strategy
Reach all types of candidates
Ensure brand voice is consistent
Overlapping media reinforces message
Ongoing conversation with candidates
Use your existing channels
Tweet!
Status updates
Send messages
Include “share” links
Use your existing channels
Add pages
Manage applications
Link back to career pages/site
Accept applications direct
Targeted advertising
Vet candidates’ profiles
Use social media as part of the process
Boost your employer brand
Tell your audience why you’re the best
Give them examples
Use all available platforms
Generate PR through recruitment
Ask jobseekers for their opinion
Boost your employer brand
Marie Stopes International
Questionnaire distributed through social media
Obtain feedback on perceptions of MSI
Determine which MSI benefits are key
Build up pool of potential candidates
Educate potential candidates about MSI
Aim to convert to brand ambassadors and employees
Finding niche candidates
Find where they talk online
Develop relationships
Use your current employees
Create a microsite
Use other organisations
Finding niche candidates
Search for candidates
site:linkedin.com xxx (inurl:pub | inurl:in) -intitle:directory
Search LinkedIn website only
Your search keyword(s)
Search user directory only
Measure your success
Ask your candidates
Use analytics
Track your employer brand
Save the Children Social Media recruitment
Quinton Seemann
What do I utilise?
Linked In• Personal account, self sustaining database• Corporate account, restrictive (named account)• Use in conjunction with existing platform
Facebook / Twitter• Demographic different to candidates needed.
Creative, youngerWhen?• Senior roles
Issues
• Needs resource (cost) to manage & build• Not replacing online media• Cost of corporate account• More and more restrictive• People only tend to reply by referral, not cold
Benefits
• Long term self sustaining database• Keep in contact with candidates interested in your
organisation • Cost per recruit low• Recruitment cycle reduced• Recruit around 100 roles / year, mostly directly• Another tool in candidate attraction
Any Questions?
Rob Hayter
Associate Director, TPP Senior Appointments
020 7198 6060
linkedin.com/in/robhayter
www.tpp.co.uk
@tppnotforprofit
tppnotforprofit.blogspot.com
