Most Trustworthy Global Real Estate Stats For 2015

Some Known Disbel iefs & Some Unknown Facts

Digital Real Estate Business

Real estate is an evergreen and vast scenario which allows incorporation of ample business models. Now when technology reliance started resting at the finger tips ,it catalyzed the buying, selling and renting of properties with much ease. Being amidst such an alluring arena it is the ostensibly developed figures that draws back new investors, which could be lack of technical savvy too.

3/4th of the realtor population across the globe believes that both Zillow & Trulia holds 90% of the

digital real estate market and there is much competition for the rest 10%.

At least 1/2 of the realtor population still believes that 100% of the real estate business happens

o�ine and online is just a medium of advertising, even without which the business had and will pros-

per.

60.32% of the global realtor population believes it to be too late to start a marketplace and if started

it has to be on a national or international level to generate a better ROI.

84.74% of the realtors believe that real estate business has limited USPs to focus and almost all of

them had already been in use.

91.5% of realtors believe online business to be a space to try out their luck, as besides launching,

they believe they have to spend more on advertising, which might end in a heavy monetary loss.

Some Commonly Known Disbeliefs:-

Some Unknown FactsEven though US is the hottest realty market on the globe Zillow

holds only a maximum of 10% and Trulia a maximum of 8% of the

market visit share. The rest 82% of the visit share of the US market

is shared by others like Realtor.com, Yahoo Homes, FrontDoor Real

Estate, Homes.com, MSN Real Estate, Rent.com, AOL Real Estate,

Apartment Guide & many more. Unlike Zillow & Trulia who run on

an advertising business model, Redfin runs on brokerage business

model and that too quite successfully in the US market. Sometimes

it just requires a tweak in the business model.

Entering the online real estate scenario is never late as the market

is always growing. Housing.com a Mumbai based real estate portal

which approximately maps 150,000 houses in India, was started just

2 years ago in 2012. Japan’s SoftBank recently invested $100

million in this portal. Besides targeting a national or international

level, even the biggies like Zillow and Trulia started small. Trulia was

based out of San Francisco ,PropertyShark.com out of New York,

and ZipRealty out of California, though they expanded later to

niche regions.

Today 92% of people use internet for their home search and now

with well defined real estate software which incorporates documen-

tation processing, MLS, CRM and other engagement modules,

almost 70% of the business dealings happen online. It is only the

rest 30% which involves further negotiation, mortgage paper works

and so on, that happens o�ine.

Real estate market is one such arena where you will find ample

USPs to focus on and get clicked. Zameen.com one of the most

successful real estate portals of Pakistan initially o�ered the

services for free and in 2010 shifted to a paid model. The

Bayut.com still o�ers services for free. Rightmove.co.uk , the UK

based real estate portal only invite agents and prohibits individuals

to sell properties and is highly successful. Whether it is Chinese

Juwai.com or South African based Property24.com, all had devel-

oped their own USPs to market out.

With an SEO framework and inbuilt online marketing tools, real

estate platforms create an economical way of marketing, assuring a

much better ROI than o�ine marketing.

Some Additional Stats

56%25%

11%

online advertising newspapers & mails Others

Trulia Zillow

$45

$65

Zillow spent $65 million & Trulia $45 million in 2014 on national consumer

marketing campaigns.

NATIONAL CONSUMER MARKETING CAMPAIGN

Home for sale

GOOGLE SEARCHESRELATED TO REAL ESTATE

Google searches related to real estate increased

by 253% in 2013

By 2018 online display ads grow out to be the favourite choice of 48.7% of realtors.

48%

ONLINE DISPLAY ADS

20092014

$16 Billion

210%

THE REAL ESTATE

INDUSTRY SPENDS 56%

OF ITS OVERALL AD

SPEND IN ONLINE

ADVERTISING WITH

NEWSPAPERS AND

MAILS ONLY

FETCHING 25%

THE TOTAL ONLINE ADVERTISING SPEND IN REAL ESTATE IN-DUSTRY IS EXPECTED TO BE $16 BILLION IN 2014 WHICH IS A 210% INCREASE SINCE 2009.

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