DIGITAL REACH - Tatler Asia — HomeDouble Page Spread (ROP) 2 19,850 17,860 16,760 Special...
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DIGITAL REACH MEDIA KIT 2020
Transcript of DIGITAL REACH - Tatler Asia — HomeDouble Page Spread (ROP) 2 19,850 17,860 16,760 Special...
DIGITAL REACH
MEDIA KIT
2020
THE TATLER BRAND
Tatler is access to the best of
power, influence, and style in Asia.
Tatler inspires the most influential and affluent community in Asia to connect, share, and celebrate the finer things in life
and make the world better.
THE TATLER BRAND
The most coveted brand in Asia.
For 42 years Tatler has remained the most relevant and trusted media brand in Asia.
8 Editions Across Asia
SINGAPORE, SHANGHAI, HONG KONG, TAIWAN, THAILAND, MALAYSIA, INDONESIA, PHILIPPINES
2 MILLION Monthly Print Readers
4.6 MILLIONmonthly online visitors
$335,000 Average HHI
THE MAGAZINE
The Tatler legacy ...redefined.
Completely re-imagined from the ground up. New design is clean, bold, and impactful with engaging new content and a modern and elevated aesthetic.
THE TATLER LIFE
Tatler reaches a unique consumer of affluent and
influential people.The Tatler reader lives a luxury lifestyle through shared passion points. Our luxury
lifestyle content and experiences immerse them in these passions every day.
WATCHES
JEWELLERY
FASHION
TRAVEL
AUTOMOTIVE
BEAUTY
ART
FOOD
PHILANTHROPY
WELLNESS
REAL ESTATE
THE TATLER AUDIENCE
Tatler Reaches Ultra High-Net-Worth
Audiences
PRINT AUDIENCE
47% Women 53% Men 39 Average Age
DIGITAL AUDIENCE
60% Women 40% Men 25-34 years
PRINT REACH
87,500Monthly Readership
17,500Circulation
Distribution Channels:
VIPs
5-STAR HOTELS
FINE-DINING RESTAURANTS
AIRLINES,PRIVATE JETS, AIRPORT LOUNGES
CLUBHOUSES
LUXURY SERVICES APARTMENTS
BANKS, HEALTH & FITNESS, SPAS AND BEAUTY SALONS
EDITORIAL ARCHITECTURE
Thought leadership through the eyes of Asia’s most influential people.Tatler is Asia’s bible and muse to the most important and influential people in the region—the most discerning, up-to-the-minute voice in
extraordinary living.
5%
5%
15%
10%
30%35%
EDITORIAL CALENDAR
JANUARYBeauty & Wellness
FEBRUARYTravel
MARCHFashion
APRILThe Future, Sustainability,
and Technology
MAYInfluence
JUNEThe Women’s Issue
JULYOlympics
and Timekeeping
AUGUSTFood & Wine
SEPTEMBERFashion
OCTOBERLegacy & Wealth
NOVEMBERThe ‘Best of ’ Issue
DECEMBERPower & Giving Back
DIGITAL REACH
266,000Monthly Unique Visitors
2,800,000Monthly Page Views
24,131Newsletter Database
20,70059,070
OUR FLAGSHIP EVENTS
One of the most anticipated events on the social media calendar. A tradition in all our markets. O C T O B E R 2 0 2 0
A leadership and community festival that gathers Asia’s young leaders to be connected and be inspired on how to face the challenges of the future. International thought leaders and
disruptors are combined with experiential sessions in wellness, technology and gastronomy A P R I L 2 0 2 0 A S I A S U M M I T I N H O N G K O N G & Q 4 2 0 2 0 C H I N A S U M M I T
A week of workshops, symposiums and fireside chats to excite and engage with watch and jewellery connoisseuers
T H I R D Q U A R T E R O F 2 0 2 0
The dining festival for those who crave the unexpected. Brings together a unique mix of local and international chefs and mixologists, talented F&B trailblazers and eclectic entertainment
T H I R D Q U A R T E R O F 2 0 2 0
TATLER ADVERTISING RATES 2020
Print Formats & Rates
Types Types Rates ($SGD) 6X 12X
Standard Advertising
Full Page (ROP) 1 9,930 8,930 8,350
Double Page Spread (ROP) 2 19,850 17,860 16,760
Special Insertion
Outside Back 1 16,540 14,885 14,020
Inside Back 1 11,025 9,920 9,370
IFC Spread 2 25,360 22,820 21,500
1st DPS 2 24,805 22,270 20,950
2nd DPS 2 24,255 21,830 20,395
3rd DPS 2 21,210 19,955 18,745
4th DPS 2 21,280 19,080 17,970
1st Ad Facing TOC 1 10,585 9,485 8,930
2nd Ad Facing TOC 1 11,025 10,870 9,370
3rd Ad Facing TOC 1 10,185 9,590 9,040
Masthead 1 10,140 10,020 8,600
Editor’s Note 1 10,140 10,020 8,600
Guaranteed PositionsDepending on availability of space and subject to the following surcharges:Fixed position: 20% loadingPage facing editorial: 15% loading
Non-Standard AdvertisingRates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert,
special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.
Booking DeadlineSix weeks preceding the month of publication.
Closing DeadlineFor non-prime position, closing
date for all material is the first day of the month preceding the month of publication.
CancellationNo cancellation accepted after 6 weeks preceding the month of publication. Bookings for fixed and prime position advertisements are non-cancellable.
Digital Formats & Rates
Desktop
Premium Billboard (970 x 250) 970 (W) X 250 (H) CPM $350
Interscroller (1600 x 800) 970 (W) X 250 (H) CPM $350
Large Leaderboard (970 x 90) 970 (W) X 90 (H) CPM $180
Billboard (970 x 250) 1600 (W) X 800 (H) CPM $250
LREC – Persistent (300 x 250) 300 (W) X 600 (H) CPM $250
Half-page banner – Persistent (300 x 600) 300 (W) X 250 (H) CPM $200
Floating banner (970 x 90) 970 (W) X 90 (H) CPM $180
Mobile
LREC 300 (W) X 250 (H) CPM $180
Full Page Banner 320 (W) X 480 (H) CPM $350
Interscroller 640 (W) X 960 (H) CPM $370
Leaderboard 320 (W) X 50 (H) CPM $180
Floating Banner 320 (W) X 50 (H) CPM $180
Email Marketing One-Off
Endorsed eDM (Full Database - 25,000) $8,000
eNewsletter Banner (Full Database - 25,000) $10,000Ad Types Ad Types Run-Of-Site (Exclude Sponsored Sections, Homepage)
TATLER ADVERTISING RATES 2020
Customised Content Packages Write-up Advertorial Package from $9,000 * Include 1 Facebook Post * Include 1 eNewsletter Feature * Include 1 Instagram Story Post
Video Advertorial Package from $16,000 * Include basic video shoot and editing* Include 1 Facebook Post* Include 1 eNewsletter Feature
* Include 1 Instagram Story Post
TATLER ASIA (SINGAPORE) LIMITED
14 KUNG CHONG ROAD #06-02 LUM CHANG BUILDING SINGAPORE 159150
