DIGITAL REACH

MEDIA KIT

2020

THE TATLER BRAND

Tatler is the best of power,

influence, and style in Asia.

Tatler inspires the most influential and affluent community in Asia to connect, share, and celebrate the finer things in life

and make the world better.

THE TATLER BRAND

The most coveted brand in Asia.

For 42 years Tatler has remained the most relevant and trusted media brand in Asia.

All data on this page represent the total combined figures from eight Tatler editions

8 Editions Across Asia

CHINA, HONG KONG, INDONESIA, MALAYSIA, PHILIPPINES, SINGAPORE, TAIWAN, THAILAND

2 MILLION Monthly Print Readers

4.6 MILLIONmonthly online visitors

$335,000 Average HHI

THE MAGAZINE

HONG KONG

6 02577 79846 7

TheNewAsiaMARCH 2020 PRICE

The Tatler legacy ...redefined.

Completely re-imagined from the ground up. New design is clean, bold, and impactful with engaging new content and a modern and elevated aesthetic.

THE TATLER LIFE

Tatler reaches a unique consumer of affluent and

influential people.The Tatler reader lives a luxury lifestyle through shared passion points. Our luxury

lifestyle content and experiences immerse them in these passions every day.

FASHION

WATCHES

JEWELLERY

TRAVEL

AUTOMOTIVE

BEAUTY

ART

FOOD

PHILANTHROPY

WELLNESS

REAL ESTATE

THE TATLER AUDIENCE

Tatler Reaches Ultra High-Net-Worth

Audiences

HK$2.5 MILLIONAnnual Personal Income

HK$3.2 MILLIONAnnual Household Income

PRINT AUDIENCE

52% Women 48% Men 42 Average Age

DIGITAL AUDIENCE

57% Women 42% Men 62% Between 25-44 years

AUDIENCE DEEP DIVE

Luxury Definers Status Seekers Luxury EvangelistsWHO THEY ARE

• Ultra High-Net-Worth Individuals• Includes those that are part of established families

or well known in Asia’s elite social circles

WHAT THEY NEED:

• To enjoy life in their privileged position• To use their influence to make a positive impact

on the world• To live new experiences • Interests: family, career, health, looking good, travel,

food

WHO THEY ARE

• Millennials• Have disposable income to spend on luxury• They aspire to be part of the elite

WHAT THEY NEED:

• Bringing the best into their lives• Connecting with influential people to move up

the ladder• Ways to express their success through products,

experiences and events• Discover people to emulate• Interests: health, beauty, food, travel, the elite,

fashion, career

WHO THEY ARE

• Millennials• Gen Z• Social media influencers• They share luxury content• Aspirational

WHAT THEY NEED:

• Have content from a trusted source that they can share with their community

• Get the scoop on Asia’s most influential• Interests: fashion, health, beauty, environment,

travel, food, the elite• Interests: health, beauty, food, travel, the elite,

fashion, career

1 2 3

PRINT REACH

174,925Monthly Readership

34,985Circulation

Distribution Channels:

VIPs

5-STAR HOTELS

FINE-DINING RESTAURANTS

AIRLINES,PRIVATE JETS, AIRPORT LOUNGES

CLUBHOUSES

LUXURY SERVICES APARTMENTS

BANKS, HEALTH & FITNESS, SPAS AND BEAUTY SALONS

EDITORIAL ARCHITECTURE

Thought leadership through the eyes of Asia’s most influential people.Tatler is Asia’s bible and muse to the most important and influential people in the region—the most discerning, up-to-the-minute voice in

extraordinary living.

5%

5%

15%

10%

30%35%

EDITORIAL CALENDAR

JANUARYBeauty & Wellness

FEBRUARYTravel

MARCHFashion

APRILThe Future, Sustainability,

and Technology

MAYInfluence

JUNEThe Women’s Issue

JULYOlympics

and Timekeeping

AUGUSTFood & Wine

SEPTEMBERFashion

OCTOBERLegacy & Wealth

NOVEMBERThe ‘Best of ’ Issue

DECEMBERPower & Giving Back

DIGITAL REACH

520,000Monthly Online Visitors

2,700,000Monthly Page Views

25,000Newsletter Database

57,40054,600

OUR FLAGSHIP EVENTS

One of the most anticipated events on the social media calendar. A tradition in all our markets. O C T O B E R 2 0 2 0

The dining festival for those who crave the unexpected. Brings together a unique mix of local and international chefs and mixologists, talented F&B trailblazers and eclectic entertainment

N O V E M B E R 2 0 2 0 I N H O N G K O N G

A leadership and community festival that gathers 200-300 of Asia’s young leaders to be connect and be inspired on how to face the challenges of the future. International thought leaders and

disruptors are combined with experiential sessions in wellness, technology and gastronomy A P R I L 2 0 2 0 A S I A S U M M I T I N H O N G K O N G & Q 4 2 0 2 0 C H I N A S U M M I T

TATLER ADVERTISING RATES 2020

Print Formats & Rates

Types Pages Rates (HK$) 6X 12X

Standard Advertising

Full Page (ROP) 1 113,000 107,400 101,900

Double Page Spread (ROP) 2 226,000 215,900 203,600

Special Insertion

Outside Back 1 178,400 169,400 160,600

Inside Back 1 135,500 128,800 122,000

IFC Spread 2 295,800 281,000 266,200

1st DPS 2 283,300 269,100 255,000

2nd DPS 2 271,860 258,300 244,700

3rd DPS 2 260,500 247,500 234,500

4th DPS 2 249,300 236,800 224,300

Ad Facing Around Asia 1 135,500 128,800 122,000

1st Ad Facing TOC 1 130,600 124,100 117,600

2nd Ad Facing TOC 1 127,800 121,400 115,100

3rd Ad Facing TOC 1 122,200 116,100 110,000

Masthead 1 118,700 112,700 106,800

Editor’s Note 1 118,700 112,700 106,800

Guaranteed PositionsDepending on availability of space and subject to the following surcharges:Fixed position: 20% loadingPage facing editorial: 15% loading

Non-Standard AdvertisingRates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert,

special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.

Booking DeadlineSix weeks preceding the month of publication.

Closing DeadlineFor non-prime position, closing

date for all material is the first day of the month preceding the month of publication.

CancellationNo cancellation accepted after 6 weeks preceding the month of publication. Bookings for fixed and prime position advertisements are non-cancellable.

Digital Formats & Rates

Desktop Dimensions CPM

Premium Billboard 970 (W) X 250 (H) $1,500

Billboard 970 (W) X 250 (H) $600 | $1,000 | $1,500

Interscroller 1600 (W) X 640 (H) $1,500

Half Page Ad (Persistent) 300 (W) X 600 (H) $1,000 | $1,200

Mobile

Full Page Banner 320 (W) X 480 (H $800 | $1,000 | $1,500

Interscroller 640 (W) X 960 (H $1000

Email Marketing One-Off

Endorsed eDM (Full 25k Database] $45,000

Endorsed eDM (Half 12.5k Database) $25,000

eNewsletter Banner (Full 25k Database) $25,000

TATLER ADVERTISING RATES 2020

Customised Content Packages

Native Package HK$ 38,000The native package is an advertorial feature whereby the client submits their press release, but our editorial team maintains total creative control, keeping in the voice of the brand.

• Includes 1 day Homepage Carousel Exposure• Editorial lead article

Tatler Focus Package The Tatler Focus package is an advertorial feature whereby the client submits their press release and shares creative control with our editorial team.

• Includes 2 days Homepage Carousel Exposure• Includes 1 Facebook Post• Includes 1 eNewsletter Feature• Includes 2 rounds of client amendments,

plus final proof read

HK$ 48,000

Ad Blocking (One month)* All display ad formats on the article will be blocked for 1 month from publishing date

Additional add-on fee HK$ 10,000

Instagram Takeover Package HK$ 60,000The Instagram Takeover package is a social media feature whereby the client submits materials and visuals, but our editorial team maintains total creative control.

• Includes 2 Instagram album posts (up to 5 photos within album)

• Includes 3 hour takeover of Hong Kong Tatler Instagram stories (no other posts will go out during this time)

• Published posts may be archived after one month

Instagram Individual Post The Instagram Takeover package is a social media feature whereby the client submits materials and visuals, but our editorial team maintains total creative control.

• Includes 1 Instagram album posts (up to 3 photos within album)

• Published posts may be archived after one month

HK$ 48,000

CONTACT

Sean FitzpatrickChief Brand Officer, Tatler Asia & Managing Director Hong Kong

+ 852 2859 4310

sean.fitzpatrick@edipressemedia.com

TATLER ASIA (HONG KONG) LIMITED

15/F Global Trade Square, 21 Wong Chuk Hang Road, Hong Kong