1

Digital Reach Group23-25 Grantham Street

Dublin 2Phone: +353 1 485 2000

2

Digital Reach Group23-25 Grantham Street

Dublin 2Phone: +353 1 485 2000

BACKGROUND:

• Formed 11.2005

• Aim to use MP3 technology to deliver information forTourism and Health & Lifestyle

• 2006/2007 developed initial product (Irish market only)

• 2008 decided that was a waste of time!

• 2009 went global – THINK BIG!

• 2010/2011 decision is paying off clients in London, NewYork, Jo’burg, Sydney with Gibraltar, UAE, Berlin indiscussion as well……..

NOT MAKING MUCH MONEY YET – BUT HAVING MORE FUN IN DOING SO!

FIRST WEB SHOWS ORIGINAL PRODUCT

PROBLEMS TO BE SOLVED:

• REPLACE SPEAKER WITH HEADSET

• IMPROVE AUDIO QUALITY

• ADD AUDIO CAPACITY

• LOWER COST GOODS (50%)

SUPPLIER NOT INTERESTED …. SO… USED

INNOVATION VOUCHER SCHEME 2008

• APPLIED VOUCHER – LINKED UP TEC CENTRE CIT

• BUILT ‘OWN’ PROTOTYPE

NEXT PROBLEM - CUSTOMERS

• RESEARCHED POTENTIAL CLIENTS

• MADE APPROACH

• ARRANGED MEETINGS

RESULT:

ANSWER (9.2008 – 8.2009):

• GLOBAL SOURCING SITES (CHINA)

• IDENTIFIED 10 COMPANIES TO VISIT

• OFF TO CHINA (OOPS VISA!)

• LOCAL HELP INVALUABLE

• VISITED FACTORIES (REAL AND NOT SO REAL)

• AGREED 1 SOURCE

• CHINESE LAWYER/CONTRACT/CREATIVE PATENT

PROBLEM – HAVE CUSTOMER BUTHOW OR WHERE TO BUILD PROTOTYPE?

WHAT IS THE PRODUCT………..2010

HOW DO WE BUILD ON THIS 2009?

• SOUGHT HELP E.I. TO GO GLOBAL

• 70K GRANT (60% RE-IMBURSED)

• STH. AFRICA/NEW YORK/LONDON/CHINA

• SECURE AGENTS/NEW CLIENTS

• DISCUSS NEW IDEAS

SELECTION COVERS

HOW DID INNOVATION & RESEARCH HELPTHIS?

CEO’S BACKGROUND:

• SALES & MARKETING TRAINED (HEALTHCARE)

• NOT A ‘TECKIE’

• NO R&D DIVISION

• UNTIL NOW 1 EMPLOYEE COMPANY!

• STARTED IN 2008 – BOUGHT IN PRODUCT

INNOVATION HELPED FILL THE KNOWLEDGE GAPSAND SPEED DEVELOPMENT

NEXT PROBLEM:

• HOW DO WE ADD I.P.

• DIFFERENTIATE PRODUCT

INNOVATION VOUCHER SCHEME 2010

• APPLIED VOUCHER – LINKED UP TEC AGAIN

• BUILT ‘OWN’ PROTOTYPE INCLUDED SMART CARD

WHERE TO NEXT…………………

• ACHIEVED HPSU STATUS WITH E.I.

• FUNDING TO DESIGN A ‘WIRELESS’ PLAYER

• LINKED WITH ANOTHER IRISH COMPANY

• SPEND 50,000e ON NEXT PROJECT

• APPLIED PATENT IN USA

MARKETING CONCERNS/ISSUES FACED

• MECHANDISING…………..

• POWER ON/OFF…………….

• BATTERY PULL TAG……………..

• CITY NOISE (MANHATTAN)………………….

• QC………………….

BUSINESS SUPPORT:

1. BRANDING GUIDELINES DEVELOPED

2. PRODUCT PLAN/PLATFORM

3. NEW CLIENT SPECIFIC WEB:• VIDEO

• PRODUCT DOWNLOADS

• EMAIL LINKS

• CUSTOMER SOLUTIONS

4. SCEB + E.I + C.IT. (TEC CENTRE)

NEW ADVENTURES … OFFICE Q1.

NEW PROBLEMS………………STAFF

NEW OPPORTUNITIES………………CLIENTS

BUT REMEMBERNO MATTER HOW MUCH YOU PUSH THE ENVELOPEIT WILL STILL BE STATIONERY………………………