Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital...

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Digital Ratecard Q3 2020

Transcript of Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital...

Page 1: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

Digital RatecardQ3 2020

Page 2: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

2 | digital ratecard introduction

Our commercial partners now have more choice and control over how they access our unique audience through lecho.be | tijd.be. Through our bespoke offering, advertisers will be able to run some of the most highly targeted campaigns available, using smart data models, retargeting and impact formats.

3 How digital works at Mediafin4 How you can reach the lecho.be | tijd.be audience5 lecho.be |tijd.be readers 6 Who is our audience 7 lecho.be | tijd.be audience - CPM 8 lecho.be | tijd.be audience – HP + (FLEX) 9 lecho.be | tijd.be audience – CPH10 Live Contextual Targeting 11 Macro Contexts 12 Macro Contexts – Business packages 13 Macro Contexts – Investor packages 14 Macro Contexts – Personal finance 15 Macro Contexts – Luxury & Lifestyle 16 Sector Coverage 17 Trending Topics 18 Newsletter19 Behavioural Targeting 20 Investors in funds 21 Investors in stocks 22 Car & News 23 Tech & Enterprise 24 Real Estate 25 Luxury & Lifestyle 26 Personal finance (retail & affluent segment)27 Demographic Audience Targeting 28 E-mailings29 Addendum - Formats 30 Impact Display 31 Premium Display 32 Sliding Doors 33 Pushdown Billboard 34 Sidewinder35 Contact

Contents

Page 3: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

3 | digital ratecard introduction

How digital works at Mediafin

For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique and binding charter with 4 firm guarantees. Check our charter on www.trustmedia.be

• Mediafin is a mobile first company: 50% desktop - 50% mobile browsing/native apps • To ensure optimal reach, all digital campaigns will be placed on our responsive

website(s) and apps. • To ensure 100% delivery of campaign, formats have to be delivered for all breakpoints

(desktop/tablet/smartphone) (see page 28).• Underdeliveries due to non-delivery of formats will not be compensated. See tech

specs for detailed information (per site/placement).

Our 100% charter Digital = cross-platform reach

100% humanMediafin guarantees its advertisers fraud-free traffic. Campaigns are seen solely by human beings, not by robots.

100% viewability Mediafin guarantees that campaigns are effectively seen and not hidden in some obscure corner of our websites.

100% brand safetyYour brand campaign will only appear in appropriate advertising context that guarantees the full impact of your campaign.

Our digital charter is established in collaboration with MRC-certified partners (http://mediaratingcouncil.org/Accredited%20Services.htm)

• MOAT (by Oracle Data Cloud): https://moat.com o Measuring real-time attention analytics o 100% in-view impressions captation o Meets sophisticated invalid traffic • ADmantX (acquired by Integral Ad Science): https://www.admantx.com o Mediafin collaborates with Admantx for its contextual targeting

and brand safety. o ADmantX's NLP Semantic technology understands context and concept like

humans do. Every source of information on tijd.be | lecho.be is analyzed and used in order to create optimal contextual targeting.

Our MRC-Certified partners

100% privacy We value the trust between readers, publisher and advertisers highly. We are committed to full transparency regarding the privacy legislation and the use of data.

Page 4: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

4 | digital ratecard introduction

Actually, there are two ways you can digitally reach out to lecho.be | tijd.be readers, either by targeting against an audience or against a context. Based on the target group you’d like to reach, we propose performing digital formulas.

How you can reach the lecho.be | tijd.be audience

what

L'Echo & De Tijd readers

CPM (ROS)

Homepage +

CPH

CPM (sections)

CPM (sections)

Packages

Packages

Newsletters

Live context

Behavioural targeting

PartnermailDemographic audience targeting

how

Page 5: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

LECHO.BE | TIJD.BE READERS

Page 6: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

6 | digital ratecard tijd.be | lecho.be readers

L'Echo and De Tijd are fixed media values in Belgium. According to the Trust Survey (2018, Kantar) the Belgians have most trust in the news and advertising in the business newspapers L'Echo | De Tijd. Our top editorial staff delivers facts. And only the facts. With valid background information & news facts, inspiring luxury content (Sabato) and personal finance tips & tricks (Mon Argent | Netto).

Our powerful audience turns to L'Echo | De Tijd to stay updated about the latest business news and recent evolutions in the business and financial markets. Our readers are CEOs, decision makers, affluent influencers and entrepreneurs.

Our wealthy reader audience lives an exceptional lifestyle. Their high purchasing power makes them invest in art, fashion, design, real estate and more.

90%* of our readers are intensive investors. They are very selective in the area of higher financial wealth and belong to higher income classes.

*The Belgians and their Money 2019

**Influencing Study

Who is our audience?

52%of the readers belongs

to the top 10% of largest assets in Belgium

x4L'Echo | De Tijd

readers are 4x more influencers**

85%L'Echo | De Tijd reach 85% of the

CEOs

39%of all financial assets held by Belgian families is owned by L'Echo | De Tijd readers*

Page 7: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

7 | digital ratecard tijd.be | lecho.be readers

If you’d like to have access to a vast selection of powerful and affluent decision makers, entrepreneurs and C-level business leaders, investors, consumers with high spending power in Belgium, we suggest to opt for the “lecho.be | tijd.be audience”-model.

Our CPM-audience campaigns allow you to position your brand through broader campaigns with more visibility throughout our sites.

AD FORMAT CPM (ROS)

PREMIUM DISPLAY

Large Leaderboard 50 €

Medium Rectangle 50 €

IMPACT DISPLAY

Billboard 62 €

Halfpage 62 €

(VAT excl.)

*The Belgians and their Money 2019 **Influencers Survey

lecho.be | tijd.be audience - CPM

25%is top or middle

management

39%of all financial

assets held by Belgian families is owned

by L'Echo | De Tijd readers*

x4L'Echo | De Tijd

readers are 4x more influencers**

Page 8: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

8 | digital ratecard tijd.be | lecho.be readers

HP + (FLEX)

Let your advertising shine on the first page users see when they enter our pages by choosing for the Homepage Plus (Flex) model. • The Homepage Plus model allows you to reach the readers who enter our websites via the homepage and

those who by-pass the homepage and enter our sites via external links (social media, newsletters ...)• The Flex model lets you spread your SOV and budget over several weekdays. Instead of one day at 100% SOV, choose

- 2 days of 50% each day, - 3 days of 33% each day, - 4 days of 25% each day, - 5 days of 20% each day.

13,500 €HOMEPAGE PLUS

WEEKDAY WEEKDAYS + FLEX WEEKEND

IMPRESSIONS 295,000 295,000 235,000

Billboard 13,600 € 13,600 € 10,850 €

Halfpage 13,600 € 13,600 € 10,850 €

Roadblock (Billboard + halfpage) 22,700 € - 18,000 €

Sliding doors 18,300 € 18,300 € 14,600 €

Sidewinder 16,900 € 16,900 € 13,500 €

Pushdown Billboard 16,900 € 16,900 € 13,500 €

(VAT excl.)

lecho.be | tijd.be audience – HP + (FLEX)

2The average OTS on the homepage

42%of daily

tijd.be | lecho.be users still enter via

homepage

75%of daily

tijd.be | lecho.be users visit the

homepage

Page 9: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

9 | digital ratecard tijd.be | lecho.be readers

Our CPH-model guarantees you that your ads are seen for a minimum of 5 seconds per impression, with guaranteed 100% viewability and human traffic. This results in • impressions with a higher engagement & in-view time, • qualitatively & quantitatively higher interactions with users • and a higher brand impact & ROI.

CPH allows you to measure the interaction between advertisers and an audience of investors, decision makers and affluent consumers. The transparent reporting & optimization towards time and engagement are real assets of this CPH-model.

The CPH video-model makes your ad move. Catch the eye of our users and generate more impact.

CPH (MINIMUM OF 1,000 H)

Ad - Halfpage 20 €

Ad - Billboard 20 €

CPH Video Halfpage + Billboard 25 €*

(VAT excl.) *Production costs & streaming included

lecho.be | tijd.be audience – CPH

100%human traffic

5your ad is seen for a minimum

of 5 seconds per impression

100%viewability

Page 10: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

LIVE CONTEXTUAL TARGETINGPlace your ad in specific editorial contexts.Our premium audience has very specific interests, which makes them navigate to specific contextual and editorial sections on our sites. Target the audience relevant for your brand on sites they often frequent.

Page 11: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

11 | digital ratecard live contextual targeting

Our readers have a broad field of interests. You can find them most on sections relevant to them. Our macro sections allow you to maximise your reach, while your brand is seen next to content relevant to your industry. Choose the macro context that suits your target audience best, and boost the impact of your brand. Sections:• News• Invest• Personal Finance• Luxury & Lifestyle

AD FORMAT CPM (ROS)

PREMIUM DISPLAY

Large Leaderboard 57 €

Medium Rectangle 57 €

IMPACT DISPLAY

Billboard 69 €

Halfpage 69 €

(VAT excl.)

Macro Contexts

Page 12: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

12 | digital ratecard live contextual targeting

Our business packages put your brand in the heart of the business news and the pages relevant for entrepreneurs, with a guaranteed reach and visibility (25% SOV).

Combine the business macro context with our homepage and maximize your impact.

Macro contexts• News• Invest• Politics• Economics• ...

BUSINESS BUSINESS +

FORMAT Billboard OR Halfpage

IMPRESSIONS 300,000 515,000

Business context - 1 week - X X

Homepage - 1 day - X

Net Price 18,500 € 25,250 €

Gross Value 20,700 € 30,700 €

(VAT excl.)

Macro Contexts – Business packages

25%SOV

25%is top or middle

management

85%L'Echo | De Tijd reach 85% of the

CEOs

Page 13: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

13 | digital ratecard live contextual targeting

Our investors packages give you access to the financial sections of our sites. Our readers have a high interest in investing and follow the stock and assets market very closely, with a guaranteed reach and visibility (OTS 3).

Combine the investors macro context with our homepage and maximize your impact.

Investor contexts:• Les Marchés | Markten Live• Subsections of Les Marchés | Markten Live; Funds, Portfolio, Bel20...

INVESTORS INVESTORS +

FORMAT Billboard OR Halfpage

IMPRESSIONS 300,000 515,000

Investor context - 1 week - X X

Homepage - 1 day - X

Net Price 18,500 € 25,250 €

Gross Value 20,700 € 30,700 €

(VAT excl.)

Macro Contexts – Investor packages

33%1 out of 3 has a net income HH > 4,500€

52%of the readers belongs

to the top 10% of largest assets in Belgium

39%of all financial assets held by Belgian families is owned by L'Echo | De Tijd readers*

Page 14: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

14 | digital ratecard live contextual targeting

Our wealthy readers are also cost-conscious. They look for the perfect balance of price-quality. Monargent.be | netto.be, the personal finance sections of L’Echo | De Tijd, offer tips & tricks for personal finance themes, like taxes, real estate, succession, insurances … Reach out to this community with a guaranteed reach and visibility (25% SOV).

The newsletter “Conseil d’Argent | Geldtip” bundles all this editorial content and reaches very specifically this target audience.

PERSONAL FINANCE PERSONAL FINANCE +

FORMAT Billboard OR Halfpage

IMPRESSIONS 100,000 235,000

PACKAGE 2 weeks ROS on Monargent.be | netto.be

2 weeks ROS + 3 days Newsletter “Conseil d’Argent |

Geldtip"

Net Value 6,325 € 11,000 €

Gross Value 6,900 € 12,375 €

(VAT excl.)

Macro Contexts – Personal finance

33%1 out of 3 has a net income HH > 4,500€

25%SOV

Page 15: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

15 | digital ratecard live contextual targeting

Our readers enjoy life and live an exceptional lifestyle. Sabato, the luxury magazine of L'Echo | De Tijd, enters the private lives of a difficult to reach target audience of busy professionals.

The Sabato-readers have a high luxury profile and constantly look for quality and authenticity in the items they buy and the experiences they live. Fashion, interior & design, watches, food & drinks, travel, … The readers are willing to SPEND MORE to have the products that match their personality.

Reach out to this community with a guaranteed reach and visibility (100% SOV).

LUXURY & LIFESTYLE LUXURY & LIFESTYLE+

IMPRESSIONS 220,000 220,000

WHATLecho.be | tijd.be (1 weekend Homepage)

Sabato (1 week Homepage + ROS)Sabato Select (1 day newsletter)

FORMAT Billboard OR Halfpage Roadblock (halfpage AND billboard)

Net Value 10,325 € 15,350 €

Gross Value 11,615 € 18,422 €

(VAT excl.)

*Sabato Passion Survey 2019

Macro Contexts – Luxury & Lifestyle

70%spends at least 1,500 €

a year on fashion*

70%travels at least twice

a year*

44%owns a watch with a value higher than

2,500 €*

90%of the readers likes eating

outdoor*

Page 16: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

16 | digital ratecard live contextual targeting

Our sector coverage solution allows you to place your brand next to the lecho.be | tijd.be coverage of specific industries or sectors. This solution is powered by ADmantX semantic technology: based on both the meaning of articles AND keywords, they identify different sectors.

For example: • Technology• Energy• Investing• Etc.

AD FORMAT CPM (ROS)

PREMIUM DISPLAY

Large Leaderboard 57 €

Medium Rectangle 57 €

IMPACT DISPLAY

Billboard 69 €

Halfpage 69 €

(VAT excl.)

Sector Coverage

Page 17: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

17 | digital ratecard live contextual targeting

In challenging times, that there is a high need for explanations and analysis. During the coronacrisis, we notice a significant rise of our digital visitors. We know that readers of L'Echo | De Tijd want to have trusted news at the actual moment.

ADmantX's technology allows advertisers to associate their brand with our trending topics on the moments that matter. • Durability (climat marches, world summits …) • AI & Robotics • Stock trends • Economical highlights (Davos …) • … ADmantX's technology also guarantees that campaigns won't be shown in an appropriate advertising context:

disasters, terrorism, negative context concerning your sector or brand ...

AD FORMAT CPM (ROS)

PREMIUM DISPLAY

Large Leaderboard 57 €

Medium Rectangle 57 €

IMPACT DISPLAY

Billboard 69 €

Halfpage 69 €

(VAT excl.)

Trending Topics

Page 18: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

18 | digital ratecard live contextual targeting

Our newsletters bring the news towards our readers. These daily/weekly appointments with only the best and most actual editorial content, are important traffic drivers. As they are GDPR-proof, you are sure to touch only those who really subscribed for these newsletters.

REGISTRATIONS FORMAT FREQUENCY PRICE

L’Echo La Matinale – De Tijd VandaagL’Echo L’actu à Midi – De Tijd Middag

L’actu du Jour – De Tijd AvondDaily updates on news, politics & business

366,51263,05773,014

IMU 1 day (Monday or Tuesday) 6,575 €

L’Echo Weekend – De Tijd WeekendWeekly update on business, weekend stories,

Sabato & Netto | Mon Argent367,816 IMU 1 day

(Saturday) 4,600 €

La Bourse Aujourdhui – De Beurs VandaagDaily update on stock market and personal stock portfolio 252,893 IMU 1 day

(weekday) 4,000 €

L’actu des Fonds – Fondsen Deze WeekDaily update on stock market and personal funds portfolio 101,207 IMU 1 day

(weekday) 1,600 €

Conseil d’Argent – Netto GeldtipDaily newsletter with tips & tricks on personal finance 109,659 IMU 1 day

(Monday until Friday) 1,825 €

Sabato SelectWeekly newsletter with must-reads on luxury & lifestyle 42,390 IMU 1 day

(Thursday) 600 €

De Tijd Immo - L'Echo ImmoWeekly newsletter with the latest real estate news 124,088 IMU 1 day

(Tuesday) 1,825 €

(VAT excl.)

Newsletters

Page 19: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

19 | digital ratecard behavioural targeting

BEHAVIOURAL TARGETINGAs our premium audience has specific interests, we encounter them on various pages of our site. These groups of readers repeatedly return to stay up-to-date and to inform decisions at their work or home. Built using first party data on a user’s behaviour on lecho.be | tijd.be, our behavioural targeting lets you reach those actively seeking what your brand has to offer.

Page 20: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

20 | digital ratecard behavioural targeting

Our investing readers track long term trends and short-term market volatility. They use L'Echo | De Tijd to get informed about funds. They have the purchasing power to make the investments to boost their portfolios.

The funds newsletter “L'Actu des Fonds - Fondsen Deze Week” bundles all this editorial content and reaches this target audience.

INVESTOR IN FUNDS INVESTOR IN FUNDS + NEWSLETTER

IMPACT DISPLAY

PAGEVIEWS 275,000 331,140

Tijd.be | lecho.be 1 week* on Funds** x x

Tijd.be | lecho.be 1 week* on Funds

Investors***x x

L’Actu des Fonds – Fondsen Deze Week

Newsletter – 2 sendings- x

Net Value 18,500 € 20,850 €

Gross Value 20,700 € 23,900 €*Period: possibility to prolong period (f.e. 2 weeks) **Funds Live Contextual targeting: Markten Live Funds / funds dashboard / Portefeuille ***Funds investors Behavioral Retargeting: Frequent Funds-context (editorial + tools) visitors + users with funds in active portfolio

(VAT excl.)

Behavioural Targeting – Investors in Funds

90%of our readers are

investors

70%of our readers invest

in funds

Page 21: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

21 | digital ratecard behavioural targeting

Our investing readers track long term trends and short-term market volatility. They use L'Echo | De Tijd to get informed about the stock market. They have the purchasing power to make the investments to boost their portfolios.

The stocks newsletter “De Beurs Vandaag - La Bourse d'Aujourd'hui" bundles all this editorial content and reaches this target audience.

INVESTOR IN STOCKS INVESTOR IN STOCKS + NEWSLETTER

IMPACT DISPLAY

IMPRESSIONS 275,000 345,175

Tijd.be | lecho.be 1 week* on Stocks** x x

Tijd.be | lecho.be 1 week* on Stocks

Investors***x x

De Beurs Vandaag – La Bourse d'Aujourd'hui –

1 sending- x

Net Value 18,500 € 21,375 €

Gross Value 20,700 € 24,700 €*Period: possibility to prolong period (f.e. 2 weeks) **Stocks Live Contextual Targeting: Markten Live Stocks / stocks dashboard / Portefeuille / Investment Assistant ***Stocks Investors: Behavioral Retargeting: Frequent Stocks-Context (editorial + tools) visitors + users with stocks in active portfolio

(VAT excl.)

Behavioural Targeting – Investors in Stocks

80%invest in stocks

90%of our readers are

investors

Page 22: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

22 | digital ratecard behavioural targeting

70% of all managers and entrepreneurs who read L'Echo | De Tijd has at least 2 cars*. 8 out of 10 of the wealthy readers of L'Echo | De Tijd plan to buy a new car, and 40% of the readers decides in 1 month time. Our readers like to be informed about the "green" options of cars; are interested in new technologies and are willing to pay for it. They look very specifically for car-related news and content about new technologies.

CAR & NEWS

IMPACT DISPLAY

IMPRESSIONS 275,000

Tijd.be | lecho.be 1 week on Cars & news

contextx

Tijd.be | lecho.be 1 week targeting on Cars

& News Passionates x

Net Value 18,500 €

Gross Value 20,700 €

(VAT excl.)

*Car Survey 2019

Behavioural Targeting – Car & News

44%has a car with a value of at least € 30,000

70%of all managers &

entrepreneurs has a premium car brand

Page 23: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

23 | digital ratecard behavioural targeting

Technological innovations influence our economy and daily life. The decision makers, C-level managers and influencers who read L'Echo | De Tijd want to stay up to date about all evolutions in the newest technologies. They rely on our content to keep on top of the latest technologies transforming life at home and at work: 'Nextgen', about entrepreneurship & start-ups, new technology & local heroes. Cloudplatforms, big data, connected items, artificial intelligence ...

TECH & ENTERPRISE

IMPACT DISPLAY

IMPRESSIONS 275,000

Tijd.be | lecho.be 1 week on Tech & Enterprise Context

x

Tijd.be | lecho.be 1 week targeting on Tech & Enterprise passionates

x

Net Value 18,500 €

Gross Value 20,700 €

(VAT excl.)

Behavioural Targeting – Tech & Enterprise

Page 24: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

24 | digital ratecard behavioural targeting

Our readers with an interest in real estate rely on our content to inform their decisions when buying, renting and selling. They are looking for investment opportunities in real estate and properties to expand their portfolio. The real estate tools on lecho.be | tijd.be help them in their real estate purchase choices.

INVESTOR IN REAL ESTATE

IMPACT DISPLAY

IMPRESSIONS 275,000

Tijd.be | lecho.be 1 week on Real Estate Context* x

Tijd.be | lecho.be 1 week targeting on Real Estate

Passionatesx

Net Value 18,500 €

Gross Value 20,700 €

(VAT excl.)

Behavioural Targeting – Real Estate

Page 25: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

25 | digital ratecard behavioural targeting

The affluent reader audience of luxury enthusiasts constantly seek out the best life has to offer. They are looking for the newest trends in Haute Horlogerie, jewellery and fashion, or engage in features on high living, art, beauty, design & architecture. The "Luxury & Lifestyle" segment shows an even higher purchasing power than our other readers and relies upon our editorial content for insights on how to deploy it.

LUXURY & LIFESTYLE

IMPACT DISPLAY

IMPRESSIONS 148,526

Sabato.be 1 week on Luxury & Lifestyle Context* x

Tijd.be | lecho.be 1 week targeting on Luxury Lovers on

Mediafin Networkx

Net Value 9,750 €

Gross Value 11,847 €

(VAT excl.)

Behavioural Targeting – Luxury & Lifestyle

39%of all financial

assets held by Belgian families is owned by

L'Echo | De Tijd readers*

x4L'Echo | De Tijd

readers are 4x more influencers**

Page 26: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

26 | digital ratecard behavioural targeting

Our wealthy readers are cost-conscious. They look for the perfect balance of price-quality. Monargent.be | netto.be, the personal finance sections of L'Echo | De Tijd, offer tips & tricks for personal finance themes, like taxes, real estate, succession, insurances … We distinguish amongst our readers a "retail segment" with active users having a portfolio and value between 50K € and 300K €; and an "affluent segment" with active users with a portfolio and value > 300K €.Target the right audience with the right message.

RETAIL SEGMENT AFFLUENT SEGMENT

IMPACT DISPLAY

IMPRESSIONS 185,000 185,000

Monargent.be | netto.be ROS – 1 week x x

Mediafin Network – Based on segment* x x

Net Value 12,100 € 12,100 €

Gross Value 13,800 € 13,800 €

(VAT excl.)

Behavioural Targeting – Personal finance (retail & affluent segment)

Page 27: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

DEMOGRAPHIC AUDIENCE TARGETINGThis targeting gives you access to our unique audiences based upon our declared registration data. Your message will be placed in front of the target audience of your choice via our partnermails.

Page 28: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

28 | digital ratecard demographic audience targeting

Communicate with your customer one-to-one via our database of 150,000 high quality business contacts. An e-marketing campaign targeting prospects with real potential, namely readers of L'Echo | De Tijd strengthens your campaign. The GDPR-proof database is comprised of registered readers of L'Echo | De Tijd (opt-in addresses).

We can target • function • sector • department • size company • location • sex • subscription • portfolio

ONE TO ONE ADDRESSES PRICE/ADDRESS

E-mailing < 20,000 0.75 €

(VAT excl.)

E-mailings

Page 29: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

Addendum - Formats

Page 30: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

30 | digital ratecard addendum

DESKTOP TABLET (H) TABLET (V) SMARTPHONE APP

Billboard 970x250 840x150 728x90 320x100 640x200

Halfpage 300x600 300x600 300x250 300x250 600x500

Impact Display

IIMMPPAACCTT DDIISSPPLLAAYYBBiillllbbooaarrdd

Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone970x250 840x150 728x90 320x100 & 640x200

Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone840x150 840x150 728x90 320x50 & 640x100

Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone300x600 300x600 300x250 300x250 & 600x500

Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone300x250 300x250 300x250 300x250 & 600x500

HHaallffppaaggee

PPRREEMMIIUUMM DDIISSPPLLAAYYLLaarrggee LLeeaaddeerrbbooaarrdd

MMeeddiiuumm RReeccttaannggllee

Page 31: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

31 | digital ratecard addendum

DESKTOP TABLET (H) TABLET (V) SMARTPHONE APP

Billboard 840x150 840x150 728x90 320x50 640x100

Halfpage 300x250 300x250 300x250 300x250 600x500

Premium Display

IIMMPPAACCTT DDIISSPPLLAAYYBBiillllbbooaarrdd

Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone970x250 840x150 728x90 320x100 & 640x200

Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone840x150 840x150 728x90 320x50 & 640x100

Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone300x600 300x600 300x250 300x250 & 600x500

Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone300x250 300x250 300x250 300x250 & 600x500

HHaallffppaaggee

PPRREEMMIIUUMM DDIISSPPLLAAYYLLaarrggee LLeeaaddeerrbbooaarrdd

MMeeddiiuumm RReeccttaannggllee

Page 32: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

32 | digital ratecard addendum

Sliding Doors

click

1. STANDARD IAB FORMAT 2. SLIDING DOORS 3. FULL PAGE OVERLAYER

Format: Full screen

Page 33: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

33 | digital ratecard addendum

Pushdown Billboard

Format: 970 pixels x 250 pixels, expanded: 970 pixels x 500 pixels

click or mouse over

Page 34: Digital Ratecard · 3 | digital ratecard digtalregdai How digital works at Mediafin For its digital advertisers, L'Echo and De Tijd launched and signed in 2017 an innovative, unique

34 | digital ratecard addendum

Format: 300 pixels x 600 pixels, expanded: 900 pixels x 600 pixels

Sidewinder

click or mouse over

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35 | digital ratecard introduction

General sales [email protected]

Sven LybaertHead of Digital & [email protected]. 02 422 05 08

Nathan HoBusiness Development Manager Digital & Agencies [email protected]. 02 422 05 64

For technical questionsAdvertising Operations [email protected]

TRUSTMEDIA Thurn & Taxis | Avenue du Port 86C - B-1000 Brussels tel.: +32 (0)2 422 05 11 | fax: +32 (0)2 422 05 10 [email protected] | www.trustmedia.be

General sales conditions are available on www.trustmedia.be

Contact