Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’...
-
date post
22-Dec-2015 -
Category
Documents
-
view
219 -
download
2
Transcript of Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’...
![Page 1: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/1.jpg)
Digital publishing today:Standards, challenges & opportunities
Columbia University Libraries’ Digital Library Seminar
Michael Healy, Executive Director, Book Industry Study Group
![Page 2: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/2.jpg)
Founded in 1977 Not-for-profit corporation Based in New York City Three full-time staff members
Executive Director Associate Director Office Manager
What is BISG?
![Page 3: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/3.jpg)
Drawn from all parts of the supply chain Our unique strength Printers, paper mills, book manufacturers Publishers (large/small; corporate/independent) Booksellers and wholesalers Service suppliers Libraries Trade associations
Membership
![Page 5: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/5.jpg)
“Working to create a more informed, empowered, and efficient book industry.”
Our mission
![Page 6: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/6.jpg)
The mission in action
Standards Best practices Certification Research Publications Education Events
![Page 7: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/7.jpg)
U.S. market size *
* Caveat emptor
![Page 8: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/8.jpg)
Reasons to be gloomy?
Book sales Industry consolidation Readership
![Page 9: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/9.jpg)
U.S. book sales 2004-2011
![Page 10: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/10.jpg)
Book sales by sector
![Page 11: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/11.jpg)
Increasing consolidation
![Page 12: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/12.jpg)
A crisis in readership?
• Americans are reading less• Young adults are reading fewer books• Reading is a declining activity for teenagers• American families are spending less on books• Reading comprehension skills are falling• Civic, economic, and cultural implications
![Page 13: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/13.jpg)
Reasons to be cheerful?
![Page 14: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/14.jpg)
Sources of confidence
![Page 15: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/15.jpg)
Infrastructure Content development Marketing Content protection
Areas of strategic focus
![Page 16: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/16.jpg)
Content preparation– Frontlist titles “born digital”– Backlist digitization: selective or total
DAM and DAD systems Workflow integration
– Editorial, production and distribution Standardization
– e.g. XML, .epub
Infrastructure
![Page 17: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/17.jpg)
Content development
“Fragment” publishing Reader-generated content Customized publishing Short form narrative Reader interaction
![Page 18: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/18.jpg)
Content development
![Page 19: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/19.jpg)
Content development
![Page 20: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/20.jpg)
Widgets Podcasts Social networking sites Cell phone marketing Browse inside Author-publisher collaboration Pricing – the importance of $0.00
Marketing
![Page 21: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/21.jpg)
Author-publisher collaboration
![Page 22: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/22.jpg)
Experimenting with free
![Page 23: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/23.jpg)
Encouraging sales; discouraging piracy Meeting consumer expectations Online audio books without DRM
Random House experiment: September 2007 Random House announcement: February 2008
Watermarking and piracy tracking Amazon and Audible?
Content protection
![Page 24: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/24.jpg)
Issues for publishers
Focus on the individual consumer/user Focus on “granular” content Focus on user-defined content
Influence of social networking sites Encompasses all types of publishers Many new players
![Page 25: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/25.jpg)
Issues for publishers: quality/authority
The question of authority “The wisdom of crowds” The role of the editor and the publisher Social, political, & civic implications Author-reader relationships The prospect of disintermediation?
Publisher Bookseller Librarian
![Page 26: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/26.jpg)
Issues for publishers: content delivery
New focus on “content”, not “books” Customer-driven content models Selling “fragments” Aggregation from different sources Aggregation from different providers Integration of personal and 3rd party content
![Page 27: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/27.jpg)
Issues for publishers: business models
Learning from other media Newspapers Music
“Getting rich by charging nothing” Will books ultimately be “free”? Cost of quality content Proliferation of new commercial models
Purchase, rental, ad-driven, subscription etc.
![Page 28: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/28.jpg)
Issues for publishers: rights and DRM
Rules that describe how content may be used Mechanisms for rewarding content creators Tools for investment returns What are the lessons of the music industry? The influence of the search engines Standardized rights-expression languages
![Page 29: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/29.jpg)
Changing publishing models
Traditional Publishing Model
Bookseller owns customer
Publisher’s contact with customer limited to advertising, author appearances
Content Creators Publisher Bookseller
ContentContent +Product
Metadata Product
Content Metadata
Consumer
![Page 30: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/30.jpg)
Changing publishing models: web 1.0
Content + Product Metadata
(Websites, Newsletters)
Content Creators Publisher BooksellerConsumerConsumer
Content + Product Metadata (Websites, Newsletters, Games, Contests, Interactive)
Web 1.0 Model Shift
Publishers and authors make direct contact with consumers through online marketing
![Page 31: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/31.jpg)
Changing publishing models: web 2.0
Product + Content + Product Metadata
(Websites, Newsletters, MySpace)
Content Creators Publisher BooksellerConsumerConsumer
Consumer Defined Product
(Chapters, Recipes)
Product + Content + Product Metadata(Widgets, chunked, mobile, search) Digital
Warehouse
Web 2.0 Model ShiftPublishers and Authors increase Consumer interaction
Dynamic Search and Discover
Consumer defined products
Interactive Social networks
Digital Warehouse
![Page 32: Digital publishing today: Standards, challenges & opportunities Columbia University Libraries’ Digital Library Seminar Michael Healy, Executive Director,](https://reader035.fdocuments.net/reader035/viewer/2022062715/56649d765503460f94a581ec/html5/thumbnails/32.jpg)
Challenges: the need for standards
Identification Products Works Contributors
Product description ONIX 3.0
Product formats Transaction standards