Digital Publishing Innovation

Proven Publishing Innovation amp Transformation Strategies to Stay Competitive

July 17 - 19 2013 The Trump Soho New York NY

Confirmed Speakers

Speakers

bull SVP Family Education Pearson Educationbull VP Digital Media Discoverycombull Director Media Outreach Tumblrbull SVP of Digital Technology Harper Collinsbull Director of Digital Platforms The APbull Director of Digital Development CondeNastbull VP Global Publishing Dreamworksbull CEO The Huffington Postbull Director User Experience New York Times

bull Chief Strategy Officer Mashablebull Google + Senior Product Manager Googlebull Chief Digital Officer American Media Incbull Group Publisher Harvard Business Reviewbull Head of Content Linkedinbull Chief Digital Officer Wenner Mediabull VP Digital Random Housebull VP amp Editor in Chief Houghton Mifflin Harcourtbull Editor in ChiefSVP National Geographic Travelerbull SVP amp Editor in Chief Travel Weekly

F TI

Confirmed Speakers

Speakers

bull SVP Family Education Pearson Educationbull VP Digital Media Discoverycombull Director Media Outreach Tumblrbull SVP of Digital Technology Harper Collinsbull Director of Digital Platforms The APbull Director of Digital Development CondeNastbull VP Global Publishing Dreamworksbull CEO The Huffington Postbull Director User Experience New York Times

bull Chief Strategy Officer Mashablebull Google + Senior Product Manager Googlebull Chief Digital Officer American Media Incbull Group Publisher Harvard Business Reviewbull Head of Content Linkedinbull Chief Digital Officer Wenner Mediabull VP Digital Random Housebull VP amp Editor in Chief Houghton Mifflin Harcourtbull Editor in ChiefSVP National Geographic Travelerbull SVP amp Editor in Chief Travel Weekly

F TI

Delegates Include

bull Digital Product Manager Pearson

bull Editorial Director Halmark

bull VP Strategy The Economist

bull VP Strategy Lego

bull SVP Digital Marketing Bank of America Merrill Lynch

bull Global Digital Lead BP

Who Will You MeetThere is no question that IE provides the gold standard events in the industry and will connect you with decision makers within the analytics industry You will be meeting senior level executives from major corporations and innovative small to medium size companies

Job Title Of Attendees

PresidentPrincipal

SVPVP

C-Level

Snr DirectorDirector

Global Head Head

Snr ManagerManager

Academic (1)

78

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8

11

2556 81Attendees are

companies with at least 300

employees

Attendees are at Director level or above

21

12

42

13

8

F TI

3

Speaker Information

This summit will focus on the solutions offered by innovative Digital Publishing Strategy It will comprise of learning objectives illustrated intermittently with a number of exploratory case studies to include

bullNew tools and technology to publish in new formatsbullFuture of Digital PublishingbullWinning eBook StrategiesbullAgile PublishingbullPreparing Content for Next-Generation LearningbullDigital Publishing with HTML5

bulleBooks vs Web Apps For Interactive ContentbullFuture of Content and Online Learning bull eBooks vs Web Apps For Interactive Contentbull Future of Content and Online Learning and much more

The summit will bring together some of the key thinkers and changers within the industry to discuss how to move online successfully what digital can do for different areas of publishing and how digital publishing will improve and expand moving forward

About The Summit

Jess M Brallier is publisher of several consumer web sites including Poptropica a virtual world for kids ages 8-12 that publishes narrative quests and which per many metrics is the largest kids site in the world and 2) Funbrain which first published The Diary of a Wimpy Kid Prior to entering the digital world Brallier founded the childrens imprint Planet Dexter (Penguin) served on the executive publishing teams at Addison-Wesley and Little Brown and was a best-selling author of both adult and childrenrsquos books He often speaks on publishing and writing at conferences A graduate of the University of Pittsburgh (BA) and Boston University (MS) he splits his time between Boston and New York City

Pearson Education Expanding Story Telling for the Next GenerationStories help kids discover the world in which they live to make sense of it to gain guidance passion and inspiration as they navigate life Stories have always been there long before print there were oral storytellers Now kids are empowered with a digitalgaming literacy to engage the stories that are essential to their generation Is the industry simply giving them print on a screen as happened with previous technology-driven moments theater to film and radio to TV Are publishers stepping up a next generation of readers Having been there hands on for the evolution of profitable storytelling for kids from books to content sites to virtual worlds to mobile Brallier celebrates and makes sense of the frontier to which wersquove arrived

Jess BrallierSVP amp Publisher Family EducationPoptropica Pearson Education

Kristy Cox is a licensing and publishing professional who has headed up Worldwide Publishing for DreamWorks Animation Consumer Products for the past 15 years She has overseen all DWAs digital publishing efforts including their first Storybook App for How To Train Your Dragon in 2010 which still tops Apples book app charts

Translating Movies into Digital BooksA general discussion of the process of translating movies into eBooks and Book Apps including successes and lessons learned along the way Will include specific experiences navigating the waters between digital gaming and promotional initiatives the development process evaluating eBooks vs Book Apps iOS vs Android sales and working with digital retailers for optimum placement and visibility

Kristy CoxVP Global Publishing Dreamworks

Mark Coatney is Tumblrs Media Director Previously he as an editor with primary responsibility for social media for Newsweek and before that a writer for Time magazine and Timecom Hes a graduate of the University of Kansas and lives in New York with his family

AbstractOne of the commonly-held beliefs about digital advertising is that it is more effective than print because it it much more measurable--we track impressions--how many people actually looked at an ad rather than the guesswork of print readership metrics But when it comes to measuring impact on social media channels we still think mainly in terms of followers without stopping to consider how many of those followers are actually getting our message and acting on that message

But this will be the key delimiter for successful brands on social Not that they assemble a big number of followers but that they assemble a big number of followers that hear and act on the brand message The unique challenge that social media presents is how to have meaningful interactions at scale In cases where you really do have hundreds of thousands of individuals that your brand could potentially interact with on social channels how can you talk with them and not just at them

In this this talk well discuss how to best think about and measure follower engagement drawing from my own experience at Time magazine Newsweek and now Tumblr

Mark CoatneyDirector Digital Outreach Tumblr

Keith Bellows is the senior vice president and editor-in-chief of National Geographic Travel Media and the editor-in-chief of National Geographic Traveler Traveler is the worldrsquos most widely read travel magazine and the categoryrsquos No 1 performer on US newsstands Under his stewardship the magazine has been nominated for two National Magazine Awards won more than 60 Lowell Thomas Awards for best travel writing (it has been named best magazine eight of his 15 years as the editor) and 10 Folio Awards for Best Travel Magazine In 2011 he was named as the winner of NATJArsquos inaugural ldquoSpirit of Kalliope Awardrdquo for overall achievement in travel journalism Prior to joining National Geographic Mr Bellows launched BabyCentercom as its creative director

was the executive producer of Excitecom and was founding partner of WestWorld Media He created and e d i t e d m o r e t h a n 3 0 m a g a z i n e s f o r W h i t t l e Communications and has written for Esquire Sports Illustrated Parenting AARP and many other magazines He also wrote The Canuck Book and the 1998 Winter Olympics ACCESS Guide for ABC-TV His book 100 Places That Can Change Your Childrsquos Life will be published in February 2013 Mr Bellows is a graduate of Gordonstoun School (Scotland) and Dartmouth College He lectures extensively around the world and his more than 200 television appearances include the TODAY Show Good Morning America and a regular segment on National Geographic Today

Keith BellowsEditor in ChiefSVPNational Geographic Traveler

Daniel is responsible for driving a unified global digital strategy and consumer vision across BBC Worldwidersquos digital portfolio This includes the organisationrsquos world-class branded consumer services such as TopGearcom GoodFoodcom and BBCearthcom apps games and VOD In addition he is responsible for owned and operated services such as Global iPlayer and the international lifestyle and genre sections of BBCcom including BBC Travel BBC Future and BBC Autos and BBC Culture Heaf is also in charge of the organisationrsquos consumer digital facing services including the successful portfolio of brands on Facebook and international channels on YouTube

Presentation Abstract Coming Soon

David HeafChief Digital OfficerBBC Worldwide

Speaker Information

Mark Coatney is Tumblrs Media Director Previously he as an editor with primary responsibility for social media for Newsweek and before that a writer for Time magazine and Timecom Hes a graduate of the University of Kansas and lives in New York with his family

AbstractOne of the commonly-held beliefs about digital advertising is that it is more effective than print because it it much more measurable--we track impressions--how many people actually looked at an ad rather than the guesswork of print readership metrics But when it comes to measuring impact on social media channels we still think mainly in terms of followers without stopping to consider how many of those followers are actually getting our message and acting on that message

But this will be the key delimiter for successful brands on social Not that they assemble a big number of followers but that they assemble a big number of followers that hear and act on the brand message The unique challenge that social media presents is how to have meaningful interactions at scale In cases where you really do have hundreds of thousands of individuals that your brand could potentially interact with on social channels how can you talk with them and not just at them

In this this talk well discuss how to best think about and measure follower engagement drawing from my own experience at Time magazine Newsweek and now Tumblr

Mark CoatneyDirector Digital Outreach Tumblr

Keith Bellows is the senior vice president and editor-in-chief of National Geographic Travel Media and the editor-in-chief of National Geographic Traveler Traveler is the worldrsquos most widely read travel magazine and the categoryrsquos No 1 performer on US newsstands Under his stewardship the magazine has been nominated for two National Magazine Awards won more than 60 Lowell Thomas Awards for best travel writing (it has been named best magazine eight of his 15 years as the editor) and 10 Folio Awards for Best Travel Magazine In 2011 he was named as the winner of NATJArsquos inaugural ldquoSpirit of Kalliope Awardrdquo for overall achievement in travel journalism Prior to joining National Geographic Mr Bellows launched BabyCentercom as its creative director

was the executive producer of Excitecom and was founding partner of WestWorld Media He created and e d i t e d m o r e t h a n 3 0 m a g a z i n e s f o r W h i t t l e Communications and has written for Esquire Sports Illustrated Parenting AARP and many other magazines He also wrote The Canuck Book and the 1998 Winter Olympics ACCESS Guide for ABC-TV His book 100 Places That Can Change Your Childrsquos Life will be published in February 2013 Mr Bellows is a graduate of Gordonstoun School (Scotland) and Dartmouth College He lectures extensively around the world and his more than 200 television appearances include the TODAY Show Good Morning America and a regular segment on National Geographic Today

Keith BellowsEditor in ChiefSVPNational Geographic Traveler

Daniel is responsible for driving a unified global digital strategy and consumer vision across BBC Worldwidersquos digital portfolio This includes the organisationrsquos world-class branded consumer services such as TopGearcom GoodFoodcom and BBCearthcom apps games and VOD In addition he is responsible for owned and operated services such as Global iPlayer and the international lifestyle and genre sections of BBCcom including BBC Travel BBC Future and BBC Autos and BBC Culture Heaf is also in charge of the organisationrsquos consumer digital facing services including the successful portfolio of brands on Facebook and international channels on YouTube

Presentation Abstract Coming Soon

David HeafChief Digital OfficerBBC Worldwide

Speaker Information

Barr Seitz is the Director of Digital Publishing and Marketing for McKinsey amp Companys Marketing amp Sales Practice He has developed one of the premier business publishing brands - the Chief Marketing amp Sales Officer Forum - to communicate the business insights that matter to the worlds largest companies In his previous incarnation he worked for a number of startups including DejaNews Before that he was a journalist As a reporter for ABCNews he reported live from Tiananmen square during the 1989 uprising and went on to help lead the documentary series TheCentury and launch ABCNewscom

Were all publishers Now what

While its been true for years that all companies are media companies only recently have businesses come to grips with what that actually means The DNA of todays marketing department increasingly looks like a publishers with constant demands for content across a range of platforms Managing todays complex content supply chain requires new skills people and processes that businesses have traditionally never had but are now desperate to develop and hire That trend has turned content marketing and corporate journalism from pariahs to core competencies that businesses need to stay in business

Barr SeitzDirector Publishing amp MarketingMckinsey

Joshua Macht is Group Publisher for Harvard Business Review Group overseeing all commercial activities for Harvard Business Reviewrsquos flagship magazine digital offerings ndash including HBRorg ndash and books He also spearheads new product development and has launched several successful brand extensions including the HBR iPad app HBR Blog Network and HBR Singles Under Machtrsquos leadership as Group Publisher and in his previous role as Executive Director of Harvard Business Digital HBR has seen exponential growth in its digital business and today reaches an online audience of over 3 million monthly readers and 23 million social followers

Creating a Strategy for Growth Lessons Learned from Harvard Business Review

How can publishers build a lasting competitive advantage in the face of falling ad rates shrinking newsstands and ubiquitous free content Harvard Business Review maintains that it comes from identifying your key strengths and carefully shifting your cost base from the slowly eroding areas into the growing digital ones Learn how HBR has capitalized upon a transitional strategy that maximizes print and digital together across retail etail and direct channels Wersquoll also look at how publishers can shift their costs through ldquocreative destructionrdquo and discuss how HBR is evolving our strategy to meet the needs of a growing consumer base around the world

Josh MachtGroup PublisherHarvard Business Review

Iain Langridge is Vice President of Digital Media at Discovery Communications the worldrsquos number one nonfiction media company and General Manger of Petfinder the online leader in responsible pet ownership In this capacity he oversees strategy content and operations for the largest online searchable database of animals that need permanent homes Petfinder has facilitated more than 20 million adoptions since it was launched in 1996During his five years at Discovery Langridge also has led digital strategy for Discovery Channel Animal Planet and Discovery Communicationsrsquo emerging networks in addition to holding strategy and sales development positions

Successful Digital Publishing Innovation in Pets Beyond the Spectacular Failure of PetscomWhile Petscom was imploding another Pets business online was growing into the largest pets publishing business on the web Petfinder attracts 8MM users a month and enables over 150000 new pet owners to find homeless pets to adopt every month Over 16 years old the business grown from web 10 through web 20 and into the social and mobile webs without losing market leadership or slowing from a double digital growth rate Its built on a fantastic innovative publishing model but one that has needed continual innovation to flourish

Iain LangridgeVP Digital Media amp GM PetfinderDiscovery

Sean ONeal serves as Global CMO of Daily Mail Online where he oversees worldwide marketing MailOnlinecom is the worldrsquos most popular English language newspaper website with over 50 million monthly unique visitors globally Previously Sean was President of Vizu Corporation where he helped the company to a successful merger with Nielsen Holdings Prior to NielsenVizu Sean was a member of the founding team at Datran Media where he served on the Board of Directors and held the positions of both Chief Revenue Officer and the Chief Marketing Officer Previously Sean held management positions at Sony Online Entertainment and CDNowcom Sean has chaired IAB committees sits on several advisory boards and is a frequent speaker and editorial contributor for the American Marketing Association New York Advertising Club Advertising Age Media Post ClickZ I-Media Direct Marketing Association Digiday and others

Cross Platform PublishingIn an increasingly mobile age publishers have been tasked with distributing their content across multiple devices on different operating systems and using various formats Todayrsquos digital Consumer demands an optimized experience regardless of when or how they choose to consume content What are current strategies for creating content for different platforms How to traffic patterns vary by device And how are publishers monetizing their ever fragmented audience as they move from desktop to tablet to smartphone In this exclusive session Daily Mail Online global CMO Sean OrsquoNeal explores strategies and best practices for cross-platform publishing and discusses the latest trends in mulit-device monetization

Sean OnealChief Marketing OfficerThe Mail Online

AddThis is a data distribution and decisioning company delivering powerful easy-to-use consumer engagement tools and services to publishers and advertisers AddThisrsquo social tools are used by 14 million domains worldwide to power social sharing increase user engagement boost traffic and monetization and provide user insights across 13 billion users worldwide Proprietary XGraph technology processes more than 300 terabytes of data daily allowing AddThis to provide brands with data-driven tools sophisticated audience models and web-wide consumer insights that enhance their paid earned and owned media strategies

Presentation Abstract Coming Soon

Stewart AllenChief Technology OfficerAdd This

David is responsible for all digital businesses and products for Rolling Stone Us Weekly and Menrsquos Journal including Digital Editorial Advertising Product Development Technology Ad Operations Business Development and Strategy Previously David was Creative Director Content Extensions at Hearst Magazines Senior Vice President and General Manager of Rodalecom at Rodale Senior Vice President Entertainment at Major League Baseball Advanced Media and Senior Vice President Strategic Development and New Media at the artist management company The Firm David was a media and entertainment consultant at McKinsey and Company and Senior Vice President New Technology and Strategic Development at BMG Entertainment David began his work in digital media as an Assistant Professor of Business Administration at Harvard Business School

Building Brand Equity While Growing Audience and Revenue in Digital How do iconic print brands transform themselves into profitable digital businesses Wenner Media has taken a multiplatform ldquobrand-centricrdquo approach to digital media illustrated by case studies on Rolling Stone Us Weekly and Menrsquos Journal Rolling Stonersquos award-winning social media platforms have driven its audience growth while increasing revenues through custom programs and native advertising Us Weekly has leveraged Wennerrsquos new strategic partnership with Yahoo to offer a unique combination of boutique quality and massive scale for advertisers Finally the Menrsquos Journal Gear Lab shows how custom content partnerships have extended the brandrsquos reach and impact

David KangChief Digital OfficerWenner Media

As Senior Vice President and Chief Digital Officer at NBC News Vivian Schiller leads NBC News Digital the digital division of NBC News Her responsibilities include strategic oversight of the networkrsquos presence on the web in mobile and devices and on social media including NBCNewscom TODAYcom theGriocom NBCLatinocom iVillagecom NBCPoliticscom Nightly News Meet the Press Rock Center Dateline Newsvine BreakingNews and the existing apps and digital extensions of these respective properties She joined NBC in July of 2011Schiller was most recently President and CEO of NPR leading all of NPRs worldwide media operations including the organizations partnerships with a network of more than 900 public radio stations During her tenure NPR received the highest honors in excellence in journalism grew its audience and revenue by double digits and earned highest honors in the mobile and digital space

Presentation Title Coming Soon

Vivian Schiller SVP amp Chief Digital OfficerNBC Universal

Daniel Roth joined LinkedIn in June 2011 as executive editor of LinkedInrsquos content and community products He oversees the 1 million-plus publishers whose news circulates through LinkedIn via LinkedIn Today and the creation of original content from the top minds in business via LinkedIn Influencers The Influencers program offers LinkedInrsquos 200 million-plus members the chance to hear directly from an exclusive group of thought leaders mdash world leaders CEOs heads of NGOs and nonprofits and key journalists and authors mdashwho are helping to shape the professional conversation

Presentation Title Coming Soon

Daniel RothExecutive EditorLinkedin

Molly Barton started her career in acquisitions editorial before shifting to digital publishing strategy and business development Today she is Global Digital Director and leads Penguinrsquos digital business relationships with global partners including Amazon Apple Google She leads Penguinrsquos efforts to publish digital-first books apps deluxe eBooks and Specials (digital essays and short stories) Molly founded a start-up inside of Penguin called Book Country lthttpbookcountrycomgt which is an online community where writers help each other write better books find their natural audience and self-publish She previously held editorial and marketing roles at Viking Books and Oxford University Press

Self-publishing has democratized the book publishing processSelf-publishing has democratized the book publishing process which has created dynamic change wonderful new opportunities as well as some new challenges How can writers create the best book possible without the traditional publishing infrastructure supporting them When they are ready to publish how can writers find readers who are interested in their book Global Digital Director of Penguin Molly Barton approaches these challenges head on by founding an online community platform called Book Country Based on her deep understanding of digital technology and her first-hand experience as an editor Molly developed Book Country to help writers create better books find their natural audience and publish using the best method for each project

Molly BartonGlobal Digital DirectorPenguin

As Senior Vice President and Chief Digital Officer at NBC News Vivian Schiller leads NBC News Digital the digital division of NBC News Her responsibilities include strategic oversight of the networkrsquos presence on the web in mobile and devices and on social media including NBCNewscom TODAYcom theGriocom NBCLatinocom iVillagecom NBCPoliticscom Nightly News Meet the Press Rock Center Dateline Newsvine BreakingNews and the existing apps and digital extensions of these respective properties She joined NBC in July of 2011Schiller was most recently President and CEO of NPR leading all of NPRs worldwide media operations including the organizations partnerships with a network of more than 900 public radio stations During her tenure NPR received the highest honors in excellence in journalism grew its audience and revenue by double digits and earned highest honors in the mobile and digital space

Presentation Title Coming Soon

Vivian Schiller SVP amp Chief Digital OfficerNBC Universal

Daniel Roth joined LinkedIn in June 2011 as executive editor of LinkedInrsquos content and community products He oversees the 1 million-plus publishers whose news circulates through LinkedIn via LinkedIn Today and the creation of original content from the top minds in business via LinkedIn Influencers The Influencers program offers LinkedInrsquos 200 million-plus members the chance to hear directly from an exclusive group of thought leaders mdash world leaders CEOs heads of NGOs and nonprofits and key journalists and authors mdashwho are helping to shape the professional conversation

Presentation Title Coming Soon

Daniel RothExecutive EditorLinkedin

Molly Barton started her career in acquisitions editorial before shifting to digital publishing strategy and business development Today she is Global Digital Director and leads Penguinrsquos digital business relationships with global partners including Amazon Apple Google She leads Penguinrsquos efforts to publish digital-first books apps deluxe eBooks and Specials (digital essays and short stories) Molly founded a start-up inside of Penguin called Book Country lthttpbookcountrycomgt which is an online community where writers help each other write better books find their natural audience and self-publish She previously held editorial and marketing roles at Viking Books and Oxford University Press

Self-publishing has democratized the book publishing processSelf-publishing has democratized the book publishing process which has created dynamic change wonderful new opportunities as well as some new challenges How can writers create the best book possible without the traditional publishing infrastructure supporting them When they are ready to publish how can writers find readers who are interested in their book Global Digital Director of Penguin Molly Barton approaches these challenges head on by founding an online community platform called Book Country Based on her deep understanding of digital technology and her first-hand experience as an editor Molly developed Book Country to help writers create better books find their natural audience and publish using the best method for each project

Molly BartonGlobal Digital DirectorPenguin

Born and raised in New York City Greg Clayman is a longtime digital media executive fixture on the New York tech scene and a pioneer in mobile media digital publishing and online video distributionIn 2010 Rupert Murdoch tapped Greg to start The Daily the worlds first daily news product created specifically for the iPad As Publisher of The Daily Greg was responsible for the overall business including management of technology distribution business development sales and marketing Launched in February of 2011 The Daily went on to become the 1 top-grossing iPad news app was the 3 top-grossing iPad app overall in 2011 and won numerous industry awards

Panel - Taking print digital looking at products that compete and products that compliment This will look at how print and digital meet

This Panel will include

1 Chief Digital Officer American Media Inc

2 Executive Vice President News Corporation

3 President Observer Media

Greg ClaymanExecutive Vice PresidentNews Corporation

Joe Bilman is Chief Digital Officer at American Media Inc where has PampL responsibility for AMIs digital business Prior to AMI Joe Bilman was the acting Head of Product for Isis Mobile Commerce a joint venture between Verizon ATampT and T-Mobile in the mobile payments space Hedesigns new products and builds businesses in pursuit of the ultimate media consumer experience delivered to any device anywhere any time He was the creator of Bitbop the worlds first on-demand TV and movie subscription service for mobile devices which he developed while servingas chief product officer for Fox Mobile He is also responsible for the re-design of JambaJamster one of the largest mobile entertainment brands in the world At CDNow he established one of the first digital musicretailers which was later sold to Bertelsmann At Columbia House he revitalized the club business and brought it into the Internet era and at Rodale Press he led the migration from print to Web for such well-known publications as Mens Health Prevention and Runners World

Panel - Taking print digital looking at products that compete and products that compliment This will look at how print and digital meet

This Panel will include

1 Chief Digital Officer American Media Inc

2 Executive Vice President News Corporation

3 President Observer Med

Joe BilmanChief Digital OfficerAmerican Media Inc

Michael Albanese is the President of Observer Media a NY-based media company that includes Observercom Betabeat GalleristNY along with the The New York Observer paper and other luxury and business to business publications Prior to joining Observer Media he was the Publisher of SPIN Media where he oversaw a 25 site digital network amp magazine and the sale of SPIN to Buzz Media (now named SPIN Media) He is also an early investor andor advisor in multiple start-ups in the media and technology space including Chefsfeed TopCoder Galore Media Suitey and others He lives in the East Village

Panel - Taking print digital looking at products that compete and products that compliment This will look at how print and digital meet

This Panel will include

1 Chief Digital Officer American Media Inc

2 Executive Vice President News Corporation

3 President Observer Media

Mike AlbanesePresidentObserver Media

Andrew Sugerman is responsible for operations and strategic direction for Disneys publishing businesses around the world including licensed and vertical books magazines and comics digital publishing of eBooks enhanced eBooks and mobile apps and growing learning initiativesndashextending content for all key Disney Pixar Marvel and Lucasfilm franchises while creating new IP to be leveraged across all areas of the Walt Disney CompanySugerman joined Disney Publishing in 2007 as senior vice president and general manager Disney English and quickly built it into a thriving learning business currently with 45+ language learning centers in 11 cities across China Under Sugermans leadership Disney English set the benchmark for the way children learn English using a combination of storytelling and cutting-edge technology

New IPrsquos and extending popular content

A thought-provoking discussion on the creation of new IP and extending popular content to meet the interest and needs of a rapidly evolving consumer Will include successes and lessons learned along the way including brand extensions that have captured audiences at never-before-seen rates speaking to consumers across age segments through new and existing narratives and working with partners to predict consumer demand in a cluttered marketplace

Andrew SugermanExecutive Vice PresidentDisney Publishing Worldwide

Gregory Giangrande is Executive Vice President and Chief Human Resources Officer for Time Inc He joined the Company in April 2012 and oversees all aspects of Human Resources including talent recruitment and development compensation and benefits

Giangrande most recently served as Executive Vice President and Chief Human Resources Officer for Dow Jones amp CompanyThe Wall Street Journal During his four-year tenure at Dow Jones he was responsible for talent development employee engagement labor relations compensation benefits and all aspects of the Companys human resources efforts worldwide

Why The Digital Workplace Canrsquot Survive Without a New Approach to Millennials

Why is it taboo to stereotype about race or gender but itrsquos fine to pigeon-hole an entire generation Millennials are regularly characterized as a commitment-phobic IM-obsessed wave of youngsters who are afraid of face-to-face communication and donrsquot know the meaning of corporate loyalty or career-building But this stereotyping creates a dangerous precedent because it ignores the individualism and creativity essential to innovation Join us for 5 reasons the digital Publishing workplace canrsquot survive without a new view of millennials

Greg GiangrandeEVP amp Chief Human Resource OfficerTime Inc

Perry Hewitt is an established leader in digital strategy and communications with deep experience in the corporate and not-for-profit sectors Her background includes both traditional business and marketing as well digital and social innovation and management As Chief Digital Officer Perry is charged with Harvardrsquos efforts to develop a digital strategy for communications and engagement tailored to audiences including the general public media and 375000 alumni worldwide - as well as exploring ways that organizations transform through and for their digital constituencies Perry also works to establish best practices for new capabilities to meet demand created by rapid digital mobile and social changes

Flex to last Adaptive publishing for reach and longevity

Abstract Coming Soon

Perry HewittChief Digital OfficerHarvard University

Jeffrey Litvack is the Chief Digital Office at ALM responsible for transforming ALM into a Digital First Publishing Company Prior to joining ALM he held a variety of leadership positions at The Associated Press including COO of iCircular general manager Global Products and general manager of Mobile and Emerging Products In these roles Mr Litvack was responsible launching numerous ground-breaking digital businesses including AP Mobile the award-winning 2010 AP World Cup app AP News for the iPad and SmartTV apps Previously he held a variety of strategy and operation roles at traditional and new media companies and spent several years as an engagement manager at Mitchell Madison Group Mr Litvack was the recipient of the IAB Service Excellence Award in 2010 for and was awarded the AP Chairman Prize

The Art amp Science of Transforming Yourself into a Digital First Publisher

During this session ALMs Chief Digital Officer will provide a framework for transforming your old school media company into a Digital First publishing company Through a combination of case studies and review of best-in-class practices hell provide a hand-ons on set of tools for driving online audience and significantly increasing online revenue The topics cover will include mobile opportunities pay-wall and e-commerce options as well as how to leverage big data in marketing and publishing

Jeff LitvackChief Digital OfficerALM

Ivory Madison is the Chief Executive Officer amp Editor in Chief of Red Room a social media marketing and sales platform Red Room allows writers to social sell print and ebooks earn the highest royalties possible and access their data and customers The company backed by investors including Craig Newmark of craigslist has been featured on the cover of Publishers Weekly as ldquoFacebook for Authorsrdquo in Vanity Fair and in O The Oprah Magazine Before Red Room Madison ran a management consulting practice advising startups such as Serena and Lily and Fortune 500 companies including Gap Inc She has a juris doctorate and was Editor in Chief of her schoolrsquos Law Review

What Legacy Companies Can Learn From Startups The Lean Startup movement defines entrepreneurship as ldquoa human institution creating new products and services under conditions of extreme uncertaintyrdquo Even companies with a legacy of success find that internal or external innovation in publishing has put them in a position of such extreme uncertainty they are essentially running a startup Value chains and products must be transformed All publishers are suddenly digital publishers and all companies are now internet companies

Ivory MadisonChief Executive Officer amp Editor in ChiefRed Room

Lisa has a Masters in Economics from the London School of Economics and has enjoyed a wide-range of digital media courses at New York University Lisa writes and performs plays and solo shows in the US and Europe She is taking her new show to the Edinburgh Fringe Festival in August 2013

4 Steps to Digital Innovation without Breaking the Bank

Today it seems there are so many opportunities with a range of digital-based business models that it is hard to cut through the noise Here are 4 steps to help any digital business developer to prioritize test and achieve the best ROI (or smallest loss) in the new digital world

Lisa Faith PhillipsDirector Digital StrategyHachette Book Group

The Information

For larger groups or special requests contact Rob by calling +1 415 992 7605 or email rshanleytheiegroupcom Team discounts are applicable at the point of registration only

Ways to Register

Silver Pass

$1195Access to all sessions amp

networking event

30 day online access to all post presentations

Diamond Pass

$1695Access to all sessions networking events annual subscription to IE

membership amp Digital Publishing Report

IE Membership - On demand access to our growing library of over

400+ hours of industry presentations

1 Year

Gold Pass

$1495Access to all sessions networking events amp annual subscription to IE membership

IIE Membership - On demand access to our growing library of over 400+ hours of industry presentations

1 Year

+1 415 992 7897 +1 323 446 7673

Group Discount Offers3 Silver Passes $3000 ($1000 per attendee)5 Silver Passes $4500 ($900 per attendee)3 Gold Passes $3900 ($1300 per attendee)5 Gold Passes $6000 ($1200 per attendee)3 Diamond Passes $4500 ($1500 per attendee)5 Diamond Passes $7000 ($1400 per attendee)

Registration Pricing

Digital Publishing Innovation SummitDate July 17 - 19 2013City New YorkVenue The Trump SohoReservationsCall +1 212-842-5500 Email sohoreservationstrumphotelscom

7

F TI

Register Online Here

Jeffrey Litvack is the Chief Digital Office at ALM responsible for transforming ALM into a Digital First Publishing Company Prior to joining ALM he held a variety of leadership positions at The Associated Press including COO of iCircular general manager Global Products and general manager of Mobile and Emerging Products In these roles Mr Litvack was responsible launching numerous ground-breaking digital businesses including AP Mobile the award-winning 2010 AP World Cup app AP News for the iPad and SmartTV apps Previously he held a variety of strategy and operation roles at traditional and new media companies and spent several years as an engagement manager at Mitchell Madison Group Mr Litvack was the recipient of the IAB Service Excellence Award in 2010 for and was awarded the AP Chairman Prize

The Art amp Science of Transforming Yourself into a Digital First Publisher

During this session ALMs Chief Digital Officer will provide a framework for transforming your old school media company into a Digital First publishing company Through a combination of case studies and review of best-in-class practices hell provide a hand-ons on set of tools for driving online audience and significantly increasing online revenue The topics cover will include mobile opportunities pay-wall and e-commerce options as well as how to leverage big data in marketing and publishing

Jeff LitvackChief Digital OfficerALM

Ivory Madison is the Chief Executive Officer amp Editor in Chief of Red Room a social media marketing and sales platform Red Room allows writers to social sell print and ebooks earn the highest royalties possible and access their data and customers The company backed by investors including Craig Newmark of craigslist has been featured on the cover of Publishers Weekly as ldquoFacebook for Authorsrdquo in Vanity Fair and in O The Oprah Magazine Before Red Room Madison ran a management consulting practice advising startups such as Serena and Lily and Fortune 500 companies including Gap Inc She has a juris doctorate and was Editor in Chief of her schoolrsquos Law Review

What Legacy Companies Can Learn From Startups The Lean Startup movement defines entrepreneurship as ldquoa human institution creating new products and services under conditions of extreme uncertaintyrdquo Even companies with a legacy of success find that internal or external innovation in publishing has put them in a position of such extreme uncertainty they are essentially running a startup Value chains and products must be transformed All publishers are suddenly digital publishers and all companies are now internet companies

Ivory MadisonChief Executive Officer amp Editor in ChiefRed Room

Lisa has a Masters in Economics from the London School of Economics and has enjoyed a wide-range of digital media courses at New York University Lisa writes and performs plays and solo shows in the US and Europe She is taking her new show to the Edinburgh Fringe Festival in August 2013

4 Steps to Digital Innovation without Breaking the Bank

Today it seems there are so many opportunities with a range of digital-based business models that it is hard to cut through the noise Here are 4 steps to help any digital business developer to prioritize test and achieve the best ROI (or smallest loss) in the new digital world

Lisa Faith PhillipsDirector Digital StrategyHachette Book Group

The Information

For larger groups or special requests contact Rob by calling +1 415 992 7605 or email rshanleytheiegroupcom Team discounts are applicable at the point of registration only

Ways to Register

Silver Pass

$1195Access to all sessions amp

networking event

30 day online access to all post presentations

Diamond Pass

$1695Access to all sessions networking events annual subscription to IE

membership amp Digital Publishing Report

IE Membership - On demand access to our growing library of over

400+ hours of industry presentations

1 Year

Gold Pass

$1495Access to all sessions networking events amp annual subscription to IE membership

IIE Membership - On demand access to our growing library of over 400+ hours of industry presentations

1 Year

+1 415 992 7897 +1 323 446 7673

Group Discount Offers3 Silver Passes $3000 ($1000 per attendee)5 Silver Passes $4500 ($900 per attendee)3 Gold Passes $3900 ($1300 per attendee)5 Gold Passes $6000 ($1200 per attendee)3 Diamond Passes $4500 ($1500 per attendee)5 Diamond Passes $7000 ($1400 per attendee)

Registration Pricing

Digital Publishing Innovation SummitDate July 17 - 19 2013City New YorkVenue The Trump SohoReservationsCall +1 212-842-5500 Email sohoreservationstrumphotelscom

7

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Register Online Here

The Information

For larger groups or special requests contact Rob by calling +1 415 992 7605 or email rshanleytheiegroupcom Team discounts are applicable at the point of registration only

Ways to Register

Silver Pass

$1195Access to all sessions amp

networking event

30 day online access to all post presentations

Diamond Pass

$1695Access to all sessions networking events annual subscription to IE

membership amp Digital Publishing Report

IE Membership - On demand access to our growing library of over

400+ hours of industry presentations

1 Year

Gold Pass

$1495Access to all sessions networking events amp annual subscription to IE membership

IIE Membership - On demand access to our growing library of over 400+ hours of industry presentations

1 Year

+1 415 992 7897 +1 323 446 7673

Group Discount Offers3 Silver Passes $3000 ($1000 per attendee)5 Silver Passes $4500 ($900 per attendee)3 Gold Passes $3900 ($1300 per attendee)5 Gold Passes $6000 ($1200 per attendee)3 Diamond Passes $4500 ($1500 per attendee)5 Diamond Passes $7000 ($1400 per attendee)

Registration Pricing

Digital Publishing Innovation SummitDate July 17 - 19 2013City New YorkVenue The Trump SohoReservationsCall +1 212-842-5500 Email sohoreservationstrumphotelscom

7

F TI

Register Online Here

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COMPANY INDUSTRY

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1 Delegate Information

2 Pass TypesEarly Bird Pass Options until May 24 2013

Early Bird Silver $1195 Attendees ____ Early Bird Gold $1495 Attendees ____ Early Bird Diamond $1695 Attendees ____

Regular Pass Options after May 24 2013 Silver Pass $1395 Attendees ____ Gold Pass $1695 Attendees ____ Diamond Pass $1995 Attendees ____

Group Discount Pass Options 3 Silver Passes $3000 ($1000 per attendee) 5 Silver Passes $4500 ($900 per attendee) 3 Gold Passes $3900 ($1300 per attendee) 5 Gold Passes $6000 ($1200 per attendee) 3 Diamond Passes $4500 ($1500 per attendee) 5 Diamond Passes $7000 ($1400 per attendee)

For larger groups or special requests contact Rob by calling +1 415 992 7605 or email rshanleytheiegroupcom Team discounts are applicable at the point of registration only

Pass DescriptionsSilver Pass Access to all sessions amp networking eventsGold Pass Access to all sessions networking events amp annual subscription to IE membershipDiamond Pass Access to all sessions networking events annual subscription to IE membership amp Digital Publishing Report

Check (Make checks payable to The Innovation Enterprise Ltd) Invoice me

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Prices are exclusive of VAT Places are transferable without any charge to another Summit occurring within 12 months of the original purchase Team discounts are applicable at the point of registration only Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants Cancellations before June 14 2013 incur an administrative charge of 50 If you cancel your registration after June 14 2013 you will be charged the full fee You must notify The Innovation Enterprise in writing of a cancellation or you will be charged the full fee The Innovation Enterprise reserve the right to make changes to the program without notice NB FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

Registration FormDigital Publishing Innovation SummitJuly 17 - 19 2013 | The Trump Soho New York NYFor registration or more information on the program please call Rob on +1 (415) 992 7605 or fax this registration form to +1 (323) 446 7673

3 Payment Options

7 Schedule

Networking Drinks 1700 - 1900

Session One 0830 - 1000

Coffee Break 1000 - 1030

Session Two 1030 - 1200

Lunch 1200 - 1330

Session Three 1330 - 1500

Coffee Break 1500 - 1530

Session Four 1530 - 1700

July 18Day Two0830

1000

1030

1200

1330

1500

1530

1700

1900

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Networking Drinks 1600 - 1900

Panel - An introduction into Digital and how Publishing has adapted1400

1600

1900

Day One July 17

July 19Day Three

0830

1000

1030

1200

1330

1500

1530

1700

Session Five 0830 - 1000

Coffee Break 1000 - 1030

Session Six 1030 - 1200

Lunch 1200 - 1330

Session Seven 1330 - 1500

Coffee Break 1500 - 1530

Session Eight 1530 - 1700

Sponsors

For sponsorship information contact Pip at pcurtistheiegroupcom

7

Silver Sponsor

Exhibitor

Exhibitor

F TI

Sponsors

For sponsorship information contact Pip at pcurtistheiegroupcom

7

Silver Sponsor

Exhibitor

Exhibitor

F TI

Partnership Opportunities Pip Curtis | pcurtistheiegroupcom | +1415 992 5349 Attendee Invitation Sean Foreman | sforemantheiegroupcom | +1415 692 5514

Expected Attendees Marketing

Design

March Digital Strategy Innovation SummitMarch 21 amp 22New York

JulyDigital Publishing Innovation SummitJuly 17 amp 18New York

SeptemberDigital Strategy Innovation SummitSeptember 19 amp 20San Francisco

Digital Marketing Innovation SummitSeptember 19 amp 20San Francisco

Digital Web amp Design Innovation SummitSeptember 19 amp 20San Francisco

October Digital Publishing Innovation SummitOctober 9 amp 10London

Digital Strategy Innovation SummitOctober 24 amp 25London

2013 CALENDAR

December Digital Leaders SummitDecember 5 amp 6San Francisco

Chief Innovation Ocer SummitDecember 5 amp 6New York

Digital

Strategy Publishing

What you getbull Access to over 1000 hours of On-demand training on topics that are important to you like SampOP FPampA Predictive

Analytics Supply Chain Strategic Planning Inventory Optimization Integrated Business Planning and morebull Access to our extensive training library Whenever your team needs to benchmark or gain some key actionable ideas

they just watch a quick videobull Monthly newsletters with industry insights and important news - vital for up-to-date info and methodology

Affordable Cutting Edge Convenient Invest in innovative business education that will help you benchmark and validate current and future initiatives that can be leveraged to optimize business results and effective decision making IE membership content spans numerous industry sectors and includes presentations from many of the worldrsquos leading companies

Membership Exclusive Content for Digital Publishing Executives

What is the IE NetworkIE is the premier forum for Strategy Digital Operations Planning amp Business Analytics education Gain insight and optimize results with un-biased actionable business education available on-demand and delivered by your peers Stay on the cutting edge of the latest trends within Digital Strategy all without having to leave your desk

Learn from leading companies including

Sign UpNow

click here

F TI

What you getbull Access to over 1000 hours of On-demand training on topics that are important to you like SampOP FPampA Predictive

Analytics Supply Chain Strategic Planning Inventory Optimization Integrated Business Planning and morebull Access to our extensive training library Whenever your team needs to benchmark or gain some key actionable ideas

they just watch a quick videobull Monthly newsletters with industry insights and important news - vital for up-to-date info and methodology

Affordable Cutting Edge Convenient Invest in innovative business education that will help you benchmark and validate current and future initiatives that can be leveraged to optimize business results and effective decision making IE membership content spans numerous industry sectors and includes presentations from many of the worldrsquos leading companies

Membership Exclusive Content for Digital Publishing Executives

What is the IE NetworkIE is the premier forum for Strategy Digital Operations Planning amp Business Analytics education Gain insight and optimize results with un-biased actionable business education available on-demand and delivered by your peers Stay on the cutting edge of the latest trends within Digital Strategy all without having to leave your desk

Learn from leading companies including

Sign UpNow

click here

F TI