Digital Platfrom 4 Summary

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Oracle Digital

1

Digital Platform Version 4.0 Ian Thomas, Director Digital Architecture June 2016

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 2

Digital Changes Everything

Around-the-clock Availability

Consumer Expectations

Real-time Fulfillment

Flawless Engagement

Personalized Service

Information any time, Anywhere

Business Model

Insight

Speed to Market

Employee Expectations

New Markets

Copyright © 2016 Oracle and/or its affiliates. All rights reserved. 3

GAP between Vision & Execution

Oracle Confidential – Internal/Restricted/Highly Restricted 3

DIGITAL STRATEGY/

VISION

TECHNOLOGY PLATFORM

PROCESS

CAPABILITY

EXECUTION

Copyright © 2016, Oracle and/or its affiliates. All rights reserved.

Short Time to Value Start Small, Scale Quick Incremental Benefits

What’s Important when trying to bridge the EXECUTION GAP?

Copyright © 2016 Oracle and/or its affiliates. All rights reserved.

Our Approach to Bridging the Execution Gap Complete, Structured, Business to IT View

• Customer Journey / Storyboard Driven

• Design Capability Flows and use Digital Design Patterns

• Identify “Minimum Viable Solutions” as starting points

• Map Capabilities to the Digital Platform and Build Out Conceptual Blueprint

• Map to Products and Services

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Digital Design Patterns Bridging the Execution Gap


Big Idea #1 Digital Shopping Assistant for customers Digital shopping lists to connect the customer at home and in-store Provide a customer mobile app that allows customers to create shopping lists at home. When in the store the app guides the customer around the store and makes personalised suggestions (Digital Shopping Assistant)


How would you realise this idea for your customer ...

... Using Digital Patterns for Incremental Innovation


Incremental ‘Game Changing’ Innovation Business Value Linking Digital shopping lists to the physical aisle to targeted offers. 1. Mobile with a Digital Shopping

list, giving guided information on location of products.

2. Geo-location data for product locations provided to App

3. In store iBeacons identifying individual shopper through the mobile App.

4. App communicates with Marketing Application to identify a personalised offer and notifies shopper.

5. Analytics on effectiveness of campaigns

6. Third party offers exchanged on a frequent basis to Marketing Application

1

Mobile App

Backend Systems

Channel Management

Backend Systems

2

3

iBeacon

Marketing

4

5

Apps Analytics

API Mgmt

Third Party offers

6

Location data

Existing Customer

Record

Digital Analytics

Digital Applications

Information & Big Data Mgmt.

Integration & Service Mgmt.

Mobile Backend Services


Incremental ‘Game Changing’ Innovation Business Value Linking Digital shopping lists to the physical aisle to targeted offers. 1. Mobile with a Digital Shopping

list, giving guided information on location of products.

2. Geo-location data for product locations provided to App

3. In store iBeacons identifying individual shopper through the mobile App.

4. App communicates with Marketing Application to identify a personalised offer and notifies shopper.

5. Analytics on effectiveness of campaigns

6. Third party offers exchanged on a frequent basis to Marketing Application

1

Mobile App

Mobile

Backend Services

Mobile

Backend Systems

Channel Management

Backend Systems

2

3

iBeacon

Mobile

Marketing


4

5

Apps Analytics

Analytics

API Mgmt

Integration

Third Party offers

6

Location data

Existing Customer

Record

Digital Analytics




Oracle API Gateway &

Mgt

Oracle BI Cloud

Service

Oracle Marketing

Cloud

Oracle Mobile Cloud Service


Our Approach to Bridging the Execution Gap Supporting Innovation @ Speed

• Start building out a core set of capabilities that can be used across many projects

• Not starting from scratch for each project

• Enabling innovation at speed

• Economies of scale by re-using capabilities many times

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Channel Management

Kiosk Mobile Apps PoS

Palette of Digital Capabilities Setup once and use many times, Scale on Demand

Digital Analytics

BI Data

Mining Info

Discovery EPM Visualization

Recommendations

Knowledge Mgt

Apps Analytics Dashboard


Marketing Automation

Sales Automation Service CPQ Commerce Social Mgt

LOB Application

Builder

Innovation Environment Micros

Services SaaS

Extensions

Data Reservoir

Content Mgt

Data as a Service

Data Privacy

Enterprise Data Store Reporting

Customer Profiling


Process Events Data

Integration Rules Service

Integration Monitoring API


Mobile Analytics

Mobile Notifications

Event Mgmt.

Device Mgmt.

Web Avatars

Mobile App Dev DevOps

Text Analysis

HCM & Talent Mgt ERP SCM DMP

Mobile Backend Services

IoT Gateway


Short Time to Value

Flexible, Extensible Platforms

Start Small, Scale Quick Incremental Benefits



Different Types of Platform Three Layers of Platform Changing Innovation

• Market Business Platforms

– Usually public facing , bringing together consumers and producers of services to exchange value in the marketplace e.g. Amazon.com, Google Play, Apple App Store and many industry specific platforms e.g. GE

• Corporate Digital Platforms

– Specific platforms that organisations use to provide products and services to their customers, employees or partners e.g. Nike, Verizon, ...

• Cloud Platforms

– Technology platforms, providing the applications and technology onto which organisations can build products and services or consume services to run their business e.g. Oracle Cloud Platform

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The Oracle Digital Platform is a flexible blueprint architecture realised through the Oracle Cloud Platform, providing organisations with a secure, reliable and flexible foundation to run their Corporate Digital Platforms and innovate new products and services. The blueprint can be extended to incorporate Market

Business Platforms.


Digital Platform Bridging the Execution Gap


Why Take a Platform Approach?

–Release creativity through a broad range of Digital technologies

–Build new value propositions that were unimaginable before

–Build new products and services and scale out quickly and easily

–Build MVPs and Incrementally Improve offerings to keep customers engaged

– Supporting agile development methodologies, DevOps and Microservices

– Components are modular but also designed to work together

– Leverage core systems with Digital systems

– Identify new business models to exploit their data or platform capabilities

Platform

Creativity & Innovation Scale Out With Speed and Ease

Agile Development & Deployment

– Build an “API Economy” for partners and in house development

– Easily extend to include new technologies when they become viable

Extensibility & Flexibility

– Manage and secure Digital resources efficiently in one place

– Encourage LOBs to use the platform and not “Shadow IT”

Governance & Security

Leverage Existing Investments


Platform Services

Se

curi

ty

Business Services

Product Systems

Customer Employee Partner

Mobile

Integration & Service Management

Information & Big Data Management

Innovation Environment

Analytics Go

vern

an

ce

Oracle Digital Platform

Hybrid IT 2 speed Architecture Business driven development


Channel Management

Web IOT Store

Core Applications External Systems Data Sources

Simplification & Efficiency

Innovation & Agility


Channel Management

Customer Employee Partner

Mobile

Apps Backend Services

IOT Devices Device Mgt Event Mgt

Web Avatars

Store POS Kiosk

Analytics Notifications iBeacons

Digital Applications Marketing Automation Sales Automation Service Data Mgt Platform Social Management

ERP HR & Talent Mgt Supply Chain Mgt Configure, Price Quote Commerce

Business Services

Digital Analytics BI Information Discovery Application Analytics EPM Recommendations Knowledge Management

Dashboards Visualization Data Mining Unstructured Text Analysis Social Media Voice

Platform Services

Innovation Environment SaaS Extensions

Micro Services

DevOps Application Development

Mobile App Development

Integration & Service Management

Information & Big Data Management

Infrastructure Services

Events Process Management & Integration

Service Integration

API Integration

Business Rules

Monitoring Data Integration

Data Reservoir

Enterprise Iinformation Store

Customer Profiling

Content Management

Data Access & Privacy

Reporting

Product Systems Core Applications External Systems Data Sources

Data as a Service

Secu

rity

Id

en

tity

M

an

age

me

nt

Acc

ess

M

an

age

me

nt

Go

vernan

ce E

nte

rprise M

gt

& M

on

itorin

g

AP

I & Se

rvice

Re

po

sitory

Develo

pm

ent

Too

ls H

ybri

d

IT

IoT Gateway


Industry Digital Platform Blueprints

Digital Banking Blueprint

Communications Blueprint Architecture (2020)


Hyper-scale Digital Platform

Complete Breadth of Digital Functionality Complete Depth of stack to include Apps, Tech &Infrastructure.

Scale up on demand

Scale down on demand

Manage and Secure as one Complete Environment

Release Creativity

Simple to use


Infrastructure as a Service

Software as a Service

Data as a Service

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Oracle Digital Platform and Oracle Cloud Platform

The Oracle Cloud Platform is the

foundation for Digital Business, driving

down cost, risk and time to market

Platform as a Service

On Premise


Short Time to Value

Flexible, Extensible Platforms

Start Small, Scale Quick Incremental Benefits

Long Term, Sustainable Business View



A Platform for Digital Transformation

Choose a flexible, extensible platform that

integrates digital capabilities together

Deliver business benefits @Speed and Scale Using Digital Design Patterns

Enable your digital solutions across all

channels with the Cloud


Digital Platform Workshops

Digital Platfrom 4 Summary

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