Digital Platforms – Great for Builders · Search Engine Marketing (SEM) 27 Paid Search . 28 Over...
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1 Digital Platforms – Great for Builders
Transcript of Digital Platforms – Great for Builders · Search Engine Marketing (SEM) 27 Paid Search . 28 Over...
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Digital Platforms – Great for Builders
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Award-winning; esteemed partnerships
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Adtaxi Offers an Omnichannel approach
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Adtaxi Quantum Platform
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QUANTUM Focus on the metrics that matter
Completed Transaction(tracked with revenue & order ID)
Product Detail Page Visits(incl. category/sub-cat. page visits)
Email Sign Up & Form Fills
Location Page Visits
Design, track and optimize campaigns for the conversion metrics that matter to your business.
Download an offer
Video Views Most builders like to behavioral target real estate intent/interest within a geo-targeted countywide area.
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Audience Specific Targeting
BANG’s Audience
Segmentation Engine
automatically delivers your message to your target audience segments wherever
they are on the internet.
*sites shown are examples
Within any geo-graphic area..we can behavioral target those who have expressed real estate intent and serve banners to them wherever they go.
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Sample Quantum RTB Case Study – June 2019
(Client running $6,000/month) New home community in Fairfield. Behavioral targeting Real Estate Intent/Interest. Geo-targeting Counties of: Santa Clara, Alameda, Contra Costa, San Mateo, Calaveras, Sonoma, Solano and San Benito
Industry average click-thru rate is .05% to .08% and this client .22%!!!
Above chart is June. Right chart is campaign-to-date (10 months)288 interest list submissions!
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Our Bay Area News Group Websites
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Bay Area News Group Website Audiences
Note: 1 Total unique visitors not deduplicated. Avg. duplication <10%; totals include other BANG content sites.Source: Google Analytics Jan-Mar2019 avg
Q1 2019 Monthly Avg
PageViews
Users(Unique Visitors)
mercurynews.com 21,684,800 9,716,800
eastbaytimes.com 3,559,700 1,370,500
marinij.com 1,801,300 421,400
santacruzsentinel.com 1,111,700 288,600
timesheraldonline.com 411,400 146,600
thereporter.com 311,600 134,200
siliconvalley.com 86,700 62,600
siliconbeat.com 20,400 16,700
BANG 28,987,500 12,157,4001
29.0 Million Page Views12.2 Million Users
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SAMPLE PAC MAN, 24 HOUR SPONSORSHIP
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Sample Native on our Quantum Platform
“Looks like content, behaves like advertising.”
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Native RTB Overview: Simple, scalable, effective
Native ads allow you to immerse your brand within a publisher site to reach the right user, at the right time, within the right context. This winning combination drives engagement and more to enhance your campaign performance.
NATIVE BENEFITS
• Look & feel of publisher site
• Extension of content
• Seamless user experience
PROGRAMMATIC BENEFITS
• Scale with access to multiple suppliers
• Better performance with targeting capabilities
• Deep reporting insights
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Sample Native on Adtaxi Quantum(match the look and feel of each site to reach the right audience in the right context).
Sample Mobile Native Ad
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Case Study: Quantum Native Campaign – April 2018Golf Course Community – Calaveras County
Industry average click-thru rate is .05% -- this client .25%!!!
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Sample Connected TV
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Adtaxi Channel Offerings
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CASE STUDY – CONNECTED TV – PERFORMANCE REPORT – JUNE 2019
COMMUNITY IN LATHROP.
SPECIAL NOTE - Connected TV is a high funnel brand awareness. Completed views rather than conversions is of most importance!
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Programmatic Radio
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Adtaxi Radio Inventory
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Search Engine Marketing (SEM)
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Paid Search
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Over 4 Billion Videos
Viewed Daily
Equivalent of nearly half the world’s population watching a YouTube video every day
Next to Google, owned by Google
2nd Largest Search Engine
in the world
2nd
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Quantum Social
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Audience development & targeting
Interest, Behavior and Demographics are cool, but it gets better…
Advanced ad targeting encompasses 3 possibilities…
Then, we layer on retargeting for outstanding results.
Load most any CSV lists including email lists, customer lists, newsletter
subscribers, etc. to match with FB accounts and build custom lists.
People that visited your website, a specific page
or people who haven’t visited in awhile.
Uses your custom list to generate people that “look like” your customers.
CUSTOM LIST
WEBSITE VISITS LOOK-A-LIKE
RETARGETING
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Case Study: Quantum Social Campaign – April 2018
Golf Course Community – Calaveras County
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Convertly Website Development
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Your Website is your TOP sales person~ Working 24/7 for your business success!
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How it works?
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Please contact for rates, programs, more information.
Thank you!
Sandy [email protected]
925-847-2135
