Digital Pharma West 2010 - Tweets for Day 1

8/9/2019 Digital Pharma West 2010 - Tweets for Day 1

1/12

Good morning from San Francisco! Getting ready for #digpharm pre-conference thismorning...6/28/2010 05:37

doctoranonymous:

Heading off to San Francisco for #digpharm conference. See all y'all there @philbaumannet al.6/28/2010 06:44

DaphneLeigh:

@LauraN546 Ok, great. Soon you soon then! #digpharm6/28/2010 08:11

philbaumann:

Tam Ngo uses Moneyball as guide for promoting small brands. #digpharm6/28/2010 09:21

MarkHarmel:

@MarkHarmel You here? I'm left side 5th row from the front by exit #digpharm6/28/2010 09:24

philbaumann:

Boring ustream of me watching #digpharm precon. Stop by the chat roomhttp://doctoranonymous.tv6/28/2010 09:28

doctoranonymous:

At #digpharm sitting with @doctoranonymous - Workshop on Digital Marketing hasstarted. Love nurses input here. ;)6/28/2010 09:34

rnchat:

Digital Pharma West conference off to a good start with Daiichi-Sankyo's workshop on"Small Brands, Small Budgets" #digpharm6/28/2010 09:36

unclebrendan:

#digpharm: Tam N. reminds us about the importance of pressure-testing tactics againstcore objectives6/28/2010 09:37

bobbrooks:

If you want to see the #digpharm stream contextualized with links & media, check out -http://bit.ly/9F9hfC6/28/2010 09:45

philbaumann:

If you want to see the #digpharm stream contextualized with links & media, check out -http://bit.ly/9F9hfC6/28/2010 09:45

carevocate:

RT @philbaumann: If you want to see the #digpharm stream contextualized with links &media, check out - http://bit.ly/9F9hfC6/28/2010 09:48

LauraN546:

Neologism: "Digital Choreography" #digpharm ;)6/28/2010 09:48

philbaumann:

"Social media has put us in the content creation business" - comment from an attendee at#digpharm6/28/2010 09:50

philbaumann:

Almost 75% of physicians own a smartphone #digpharm6/28/2010 09:59

doctoranonymous:

72% of physicians have smart phones. #digpharm6/28/2010 10:00

MarkHarmel:


2/12

Shawn O' Hagan just showed a spot for one of the first cell (briefcase) phones... For acheap $6k... And about $3/min. #digpharm6/28/2010 10:06

unclebrendan:

84% of health care professionals access their smartphones in between pt consultations#digpharm6/28/2010 10:07

doctoranonymous:

WOW- interesting stat! Will B 100% soon RT @PhilBaumann: RT @doctoranonymous:Almost 75% of physicians on smartphone #digpharm #rnchat #hcsm6/28/2010 10:08

md2p:

RT @doctoranonymous: 84% of health care professionals access their smartphones inbetween pt consultations #digpharm6/28/2010 10:09

tjarthur:

Mobile app and mobile browser use has doubled in the last year. #digpharm #digpharm6/28/2010 10:10

MarkHarmel:

1.7 millions downloads of iPhone app for WebMD.com #digpharm6/28/2010 10:12philbaumann:

RT @philbaumann: 1.7 millions downloads of iPhone app for WebMD.com #digpharm6/28/2010 10:13

iamsarahfeeny:

Webmd for iPad: 263k downloads #digpharm6/28/2010 10:14

doctoranonymous:


otciii:

Roughly 100m mobile Facebook users (about 1/4 of total users), but they are twice asactive. #digpharm6/28/2010 10:19

unclebrendan:

RT @unclebrendan: Roughly 100m mobile Facebook users (about 1/4 of total users), butthey are twice as active. #digpharm6/28/2010 10:20

philbaumann:

@PhilBaumann @unclebrendan must explain why the Facebook iPhone app sucks somuch #digpharm6/28/2010 10:24

ThatScottGuy:


md2p:

84% of health care professionals access their smartphones in between pt consultations#digpharm (via @doctoranonymous)6/28/2010 10:34

emacartney:

1.7 iPhone sales in 4 days. Sheesh! #digpharm6/28/2010 10:36

doctoranonymous:

ER, 1.7 million iPhone sales in 4 days. Sorry about that. #digpharm6/28/2010 10:37

doctoranonymous:


3/12

Love to read the source info on this!! Can you share?? RT @doctoranonymous: Almost75% of physicians own a smartphone #digpharm6/28/2010 10:37

md2p:

RT @philbaumann: 1.7 millions downloads of iPhone app for WebMD.com #digpharm6/28/2010 10:58

WoodrowMedical:

RT @PhilBaumann: The Promise of Genetic Testing by @HealthIntel & @DaphneLeigh -http://bit.ly/9hZnZc #digpharm6/28/2010 11:00

bobfine:

RT @doctoranonymous: Webmd for iPad: 263k downloads #digpharm6/28/2010 11:07

LauraN546:

1 in 3 interactions with a respected colleauges results in a change in behavior. Asopposed to 1 in 300 commercial messages. Hm #digpharm6/28/2010 11:14

doctoranonymous:

1 in 3000 commercial messages result in behavior change, 1 in 3 colleague interaction

change in behavior. #digpharm6/28/2010 11:15

MarkHarmel:

29% of physicians influence 75 % of all other physicians. Hm. #digpharm6/28/2010 11:18

doctoranonymous:

Citation? RT @MarkHarmel: 1 in 3000 commercial messages result in behavior change, 1in 3 colleague interaction change behavior. #digpharm6/28/2010 11:19

Nedra:

Positively? RT @doctoranonymous: 29% of physicians influence 75 % of all otherphysicians. Hm. #digpharm6/28/2010 11:19

gruntdoc:

John Vieira talking about the challenge of trying to quantify "Influence"... Use the data tofind out what people Do, not Say #digpharm6/28/2010 11:20

unclebrendan:

@doctoranonymous will you be livestreaming this? #digpharm6/28/2010 11:20

2healthguru:

@doctoranonymous say hi to @PhilBaumann fer me. #digpharm6/28/2010 11:20

2healthguru:

Whenever someone opens a computer, over 60% of the time it s for social reasons

#digpharm6/28/2010 11:25

doctoranonymous:

94% of physicians use professional society and association web sites #digpharm6/28/2010 11:31

doctoranonymous:

RT @doctoranonymous: 94% of physicians use professional society and association websites #digpharm6/28/2010 11:31

Ronizia:

#DigPharm: John V. shows that 60% of Health Care Professionals are actively usingsocial networks.6/28/2010 11:31

bobbrooks:


4/12

Quickie stop on the way to #digpharm at DEN Denver Internationalhttp://gowal.la/r/fXBG6/28/2010 11:32

Doctor_V:

1 in 3 interactions w/respected colleagues results in a behavior change. As opposed to 1in 300 commercial msgs #digpharm (@doctoranonymous)6/28/2010 11:32

emacartney:

RT @doctoranonymous: 94% of physicians use professional society and association websites #digpharm6/28/2010 11:33

2healthguru:

Interesting, RT: doctoranonymous 94% of physicians use professional society andassociation web sites #digpharm6/28/2010 11:35

brAb27:

@doctoranonymous Good info coming out of #digpharm. Very much enjoying your tweets.Nice job and thanks for sharing.6/28/2010 11:35

emacartney:

Hard to get real ROI numbers. Dont focus so much on the metrics. Pay attention to thegreater objectives. #digpharm6/28/2010 11:38

MarkHarmel:

29% of physicians influence 75% of all other physicians. #digpharm6/28/2010 11:38

MarkHarmel:

RT @MarkHarmel Hard to get real SM ROI numbers. Dont focus so much on themetrics. Pay attention to the greater objectives #digpharm6/28/2010 11:39

doctoranonymous:

Balance between exploring the social space to learn what it can do and treating it like thenew toy. #digpharm6/28/2010 11:42

MarkHarmel:

Meaningful marketing dialogue means meaningful listening. Yup! #digpharm6/28/2010 11:44

doctoranonymous:

Look to build a social network within the organization to build up familiarity with social.#digpharm6/28/2010 11:51

MarkHarmel:

Oh no, you're awesome! @PhilBaumann Just meet the awesome @doctoranonymous#digpharm6/28/2010 11:53

doctoranonymous:

If you can't build cool & useful & valuable social efforts inside the enterprise, how do youbuild them outside? #digpharm6/28/2010 11:54

philbaumann:

@philbaumann Agreed! Content dev and outreach will need to become more creative thantrad means.#digpharm6/28/2010 11:54

LauraN546:

Question from attendee: Is Marketing getting in the way? The long novel answer is Yes.;) added to avoid offense ;) #digpharm

philbaumann:


5/12

6/28/2010 11:54

@PhilBaumann internal adoption is key as well. Not only for testing - but also gaininginsights and internal ambassadors. #digpharm6/28/2010 11:55

LauraN546:

Thanks for participating in my ustream experiment. Let me know if people are interestedlooking at me for the PM sessions LOL #digpharm6/28/2010 11:58

doctoranonymous:

Lunch at #digpharm6/28/2010 11:59

doctoranonymous:

Hey #digpharm tweeters: wots John Vieira's Twitter handle? I missed it. He one smartboy. Thanks!6/28/2010 12:00

philbaumann:

Great presentation from @jvfree on Social Media (or lack thereof) in Pharma. #digpharm6/28/2010 12:02

unclebrendan:

RT @doctoranonymous: 29% of physicians influence 75 % of all other physicians. Hm.#digpharm6/28/2010 12:03

Deb_Barber:

RT @Deb_Barber: RT @doctoranonymous: 29% of physicians influence 75 % of all otherphysicians. Hm. #digpharm6/28/2010 12:26

michelpierret:

RT @brAb27: Interesting, RT: doctoranonymous 94% of physicians use professionalsociety and association web sites #digpharm6/28/2010 12:28

michelpierret:

to be complete @caroberry RT @doctoranonymous Almost 75% of physicians own asmartphone #digpharm6/28/2010 12:37

michelpierret:

@bnox Whenever someone opens a computer, over 60% of the time it s for socialreasons #digpharm6/28/2010 12:38

michelpierret:

99% believe they're the 29% @gruntdoc Positively? @doctoranonymous 29% ofphysicians influence 75 % of all other physicians. Hm. #digpharm6/28/2010 12:43

docgurley:

99% believe they're the 29% @gruntdoc Positively? @doctoranonymous 29% of

physicians influence 75 % of all other physicians. Hm. #digpharm6/28/2010 12:44

joyhabit:

Starting: How to keep from getting into hot water over use of social media #digpharm6/28/2010 13:07

doctoranonymous:

RT @doctoranonymous: Starting: How to keep from getting into hot water over use ofsocial media #digpharm6/28/2010 13:07

130UnionStreet:

RT @doctoranonymous: Starting: How to keep from getting into hot water over use ofsocial media #digpharm6/28/2010 13:08

TheFireTracker2:


6/12

In addition to @nalts 5 stages, here are the 8 stages of Social Media Psychosis -http://bit.ly/d5sJuf #digpharm6/28/2010 13:11

philbaumann:

RT @PhilBaumann In addition to @nalts 5 stages, here are the 8 stages of Social MediaPsychosis http://bit.ly/d5sJuf #digpharm6/28/2010 13:12

doctoranonymous:

Do you spend your life running around to try to correct all the mis-information or let it go?#digpharm6/28/2010 13:27

MarkHarmel:

Comment from audience: Negative social media rants are gonna happen. Deal with it.Yup. Agree #digpharm6/28/2010 13:27

doctoranonymous:

#Digpharm Zo sparks discussion about the spinning world of unofficial FacebookCommunity Pages6/28/2010 13:27

bobbrooks:

RT @philbaumann: Abbott Labs community page on Facebook - http://bit.ly/aiBUWs#digpharm6/28/2010 13:34

tlemagny:

Speaker: There's a disconnect between the feedback of the incoming customer servicecall and the outgoing big pic mkt message #digpharm6/28/2010 13:41

doctoranonymous:

Zeo Dunn, Zoe Digital Consulting, is sharp. #digpharm6/28/2010 13:44

philbaumann:

@AZhelps Has a standard message response to people offering to help as a first round ofinteraction with patients. #digpharm6/28/2010 13:44

MarkHarmel:

Zoe, not zoe #digpharm. She's sharp. I'm dumb.6/28/2010 13:44

philbaumann:

RT @philbaumann: Zeo Dunn, Zoe Digital Consulting, is sharp. #digpharm6/28/2010 13:45

MarkHarmel:

@AZhelps Is an example of identifying a need and reaching out to the audience.#digpharm6/28/2010 13:47

MarkHarmel:

Arimidex's Celebration Chain for BRCA - http://www.arimidex.com/celebration/ cc:@stales: whatchya think? #digpharm (love the music ;)6/28/2010 13:58

philbaumann:

RT @bobbrooks: #DigPharm: John V. shows that 60% of Health Care Professionals areactively using social networks.6/28/2010 13:59

johnwesgreen:

3 Messages that Pharma communications can support. What is the science? How do Icope with this? How do I talk with my doctor? #digpharm6/28/2010 14:09

MarkHarmel:


7/12

Reviewing "successful" SM pharma sites. They are just ones that have successfullytapped into disease specific patient communities #digpharm6/28/2010 14:12

doctoranonymous:

PKU - pku.com It's monitored daily. #digpharm6/28/2010 14:12

philbaumann:

RT @MarkHarmel: 3 Messages Pharma comms can support. What is the science? Howdo I cope with this? How do I talk with my doctor? #digpharm6/28/2010 14:13

LauraN546:

pku.com is good example of creating a community that is monitored, but not moderated#digpharm6/28/2010 14:13

MarkHarmel:

"Social Media Governance" - a moment of humor for #digpharm peeps -http://bit.ly/cgT7ZF6/28/2010 14:29

philbaumann:

RT @bobbrooks: #DigPharm: John V. shows that 60% of Health Care Professionals are

actively using social networks.6/28/2010 15:06

christianlgray:

RT @doctoranonymous: Did you know your public facebook comments can be aggregatedand made into a feed that anyone can look at? Wow. #digpharm6/28/2010 15:13

PharmaEngage:

Heading back to San Fran after only a day away. Checking out the #digpharmconference. Should be fun.6/28/2010 15:14

broadcrawford:

Successful #SM pharma sites are those that have successfully tapped into disease

specific patient communities #digpharm #pharma #hcsm6/28/2010 15:20

hgazay:

Zoe suggests companies Google their brand. I agree, and here's an even morecomprehensive tool - http://bit.ly/9aS6ho #digpharm6/28/2010 15:25

philbaumann:

Also try Netvibes.com - http://ht.ly/24qAK RT @philbaumann: Zoe suggests comp Googletheir brand. ... #digpharm6/28/2010 15:28

LauraN546:

Great Air Force SM response plan. Air Force Web Posting Response Assessment v.2http://bit.ly/bHjgll #digpharm6/28/2010 15:32

MarkHarmel:

RT @MarkHarmel Great Air Force SM response plan. Air Force Web Posting ResponseAssessment v.2 http://bit.ly/bHjgll #digpharm6/28/2010 15:33

doctoranonymous:

RT @PhilBaumann: Zoe suggests companies Google their brand. I agree, here's an evenmore comprehensive tool - http://bit.ly/9aS6ho #digpharm6/28/2010 15:40

MatthewBrowning:

The dollars you see on the Statements of Income, Balance Sheet & Cash Flows are theresult of social transactions. #digpharm

philbaumann:


8/12

6/28/2010 15:48

Great presentation by @ZElliott talking about pharma & social media. Great job!#digpharm6/28/2010 16:05

doctoranonymous:

A straight-up, cut-to-these chase, feet-on-the-ground girl who knows the value of clarity:@zelliott #digpharm6/28/2010 16:08

philbaumann:

Social marketing is stuck in the cul-de-sac of e-marketing and the ROI conversation.#digpharm6/28/2010 16:11

MarkHarmel:

Very interesting day one of #digpharm Definitely learned a lot. Hm, thinking about writinga blog post about today....6/28/2010 16:13

doctoranonymous:

@doctoranonymous Go for et! #digpharm6/28/2010 16:14

philbaumann:

RT @MarkHarmel: Social marketing is stuck in the cul-de-sac of e-marketing and theROI conversation. #digpharm6/28/2010 16:18

LauraN546:

"In Digital, it's tough to measure ROI on any singular tactic" -John Vieira #digpharm (via@unclebrendan)6/28/2010 16:21

jennystreets:

check out our presence tomorrow at digital pharma west - and see some incredible nextgen capabilities.oh yeah,and win an iPad :) #digpharm6/28/2010 16:28

kabir:

Here in SF for #digpharm6/28/2010 19:41

Goble_Assoc:

RT @doctoranonymous: Almost 75% of physicians own a smartphone #digpharm6/28/2010 22:09

CColemanMD:

RT @PhilBaumann: Suggested reading for #digpharm event - http://bit.ly/b0YKny6/28/2010 23:00

Cmed_Technology:

RT @philbaumann Zoe suggests companies Google their brand. Agree, & here's an evenmore comprehensive tool - http://bit.ly/9aS6ho #digpharm6/29/2010 03:41

odomlewis:

@doctoranonymous reviews Day 1 at Digital Pharma West 2010 to 6/30)http://bit.ly/d8kJbF #hcsmeu #hcsm #digpharm http://bit.ly/dyYNCC6/29/2010 04:17

andrewspong:

#socpharm chat will be this time (8 to 9 am est) tommorrow since it's the last Wed of thequarter. All are welcome. #digpharm6/29/2010 05:42

EileenOBrien:

Good morning from San Francisco at the Digital Pharma West #digpharm conference...6/29/2010 06:00

doctoranonymous:


9/12

RT @unclebrendan: "In Digital, it's tough to measure ROI on any singular tactic" -JohnVieira #digpharm6/29/2010 06:19

Digitas_Health:

Heading off to Digital Pharma #digpharm in SF. Will be live tweeting today6/29/2010 06:51

sevinfo:

@sevinfo Looking forward to finally meeting ya! #digpharm6/29/2010 07:13

philbaumann:

RT @Healtheddigital: HealthEd taps Alterian for social media mining http://cot.ag/b9bhes#exlpharma #socpharm #fdasm #digpharm6/29/2010 07:43

DKennerson:

RT @Healtheddigital: HealthEd taps Alterian for social media mining http://cot.ag/b9bhes#exlpharma #socpharm #fdasm #digpharm6/29/2010 07:43

CryerHealth:

Might try another boring ustream later of me watching the #digpharm lectures, if peopleare interested...6/29/2010 08:00

doctoranonymous:


md2p:

RT @healtheddigital: HealthEd taps Alterian for social media mining http://cot.ag/b9bhes#exlpharma #socpharm #fdasm #digpharm6/29/2010 08:22

Jeff_Greene:

Here at #digpharm - not a ton of folks in the room quite yet.6/29/2010 08:27

Goble_Assoc:

Opening up Day 2 is Amy Chafin from Lilly, introducing Genentech. #digpharm6/29/2010 08:41

philbaumann:

Genentech up at #digpharm talking patient engagement.6/29/2010 08:42

DaphneLeigh:

Post: Thoughts on yesterday's Digital Pharma West #digpharm programhttp://tinyurl.com/2d59jdf6/29/2010 08:42

doctoranonymous:

Listening to Challenges for Chronic Diseases by Ali Martin and Nancy Nazmi ofGenentech #digpharm6/29/2010 08:43

Doctor_V:

Day 2 kicks off with Genetech #digpharm (@ Exl Pharma Digital Pharma West)http://4sq.com/cmEqHv6/29/2010 08:47

unclebrendan:

Cystic Fibrosis: 30,000 in US; 70% Dx by age 2; median age of survival ~37y; 45%>18y;#digpharm6/29/2010 08:47

philbaumann:

RT @PhilBaumann: Cystic Fibrosis: 30,000 in US; 70% Dx by age 2; median age ofsurvival ~37y; 45%>18y; #digpharm #rnchat6/29/2010 08:47

rnchat:


10/12

Key is to better understand complexities of adherence and online space for CF patients.#digpharm6/29/2010 08:50

DaphneLeigh:

Least compliant patients are those who "hide," "deny" and "ignore" their condition...bigadherence challenge. #digpharm6/29/2010 08:54

DaphneLeigh:

Cystic Fibrosis community is highly enganged and receptive #digpharm6/29/2010 08:55

doctoranonymous:

RT @DaphneLeigh: Least compliant patients are those who "hide," "deny" and "ignore"their condition...big adherence challenge. #digpharm6/29/2010 08:55

gvanantwerp:

Online, cystic fibrosis patients are highly engaged and receptive--lifeline to theircommunities. #digpharm6/29/2010 08:55

DaphneLeigh:

Interesting to learn that CF community is highly engaged online. I wonder if there's acommunity on @curetogether? #digpharm6/29/2010 08:56

Doctor_V:

RT @DaphneLeigh: Online, cystic fibrosis patients are highly engaged and receptive--lifeline to their communities. #digpharm6/29/2010 08:57

rlibby01:

It's a shame that we still need market research to tell us to invest in Digital to supportpatients with chronic diseases. #digpharm6/29/2010 08:58

unclebrendan:

RT @DaphneLeigh: Online, cystic fibrosis patients are highly engaged and receptive--lifeline to their communities. #digpharm #rnchat6/29/2010 08:58

rnchat:

Mainly bc online is only option RT @DaphneLeigh Online CF patients are highly engagedand receptive--lifeline to their communities #digpharm6/29/2010 08:58

KatharineS84:

RT @Doctor_V: Interesting to learn that CF community is highly engaged online. I wonderif there's a community on @curetogether? #digpharm6/29/2010 08:59

Digitas_Health:

I'm pumped. I connected with one of the social folks from U.S. Oncology ... and she lives

with me in The Woodlands, TX #digpharm6/29/2010 08:59

Doctor_V:

@Doctor_V Nice. #digpharm6/29/2010 09:01

philbaumann:

Vy nice RT @DaphneLeigh: Love Genetech's strategic and research-driven approach totheir CF patient adherence program. Smart. #digpharm6/29/2010 09:04

Doctor_V:

Nice Genentech case study: listen to patients, develop strategic/research-based plan;execute thoughtfully. #digpharm6/29/2010 09:08

LauraN546:


11/12

RT @LauraN546: Nice Genentech case study: listen to patients, developstrategic/research-based plan; execute thoughtfully. #digpharm6/29/2010 09:10

hawgs87:

Genentech eMarketing presenting adherence case study - post pilot goal is to not justslightly improve but dramatically improve #digpharm6/29/2010 09:10

nicoleljohnson:

I wonder I Genentech knows there's a pediatric gastroenterologist in the audience ; )#digpharm6/29/2010 09:11

Doctor_V:

Lesson for Genetech: Look at age-specific barriers in CF patients for successfuladherence program. #digpharm6/29/2010 09:12

DaphneLeigh:

@accarmichael Have you had any interest in CF on @curetogether?? #digpharm6/29/2010 09:14

Doctor_V:

RT @DaphneLeigh: Lesson for Genetech: Look at age-specific barriers in CF patients forsuccessful adherence program. #digpharm6/29/2010 09:15

KatharineS84:

Important to not overlook caregiver barriers, as well in CF patients. #digpharm6/29/2010 09:15

DaphneLeigh:

Shocked there's CF testing in 50 states with only 1000 cases per year. Great we're testingfor CF. Should be testing for more tho! #digpharm6/29/2010 09:16

HealthIntel:

Great to see Genentech addressing the importance of #contentstrategy in their adherence

program for patients with CF. #digpharm6/29/2010 09:18

unclebrendan:

@Doctor_V @doctoranonymous i think we're so engaged online bc it's such a smallcommunity and physical contact is discouraged #digpharm6/29/2010 09:18

Potato_Chip:

Genentech sharing new CF Living website to replace existing-- looks very engaging.Content about living your life to the fullest! #digpharm6/29/2010 09:18

nicoleljohnson:

Content stragegy should not be just about adherence, but about quality of life issues.#digpharm6/29/2010 09:19

DaphneLeigh:

CF patients in the stream #digpharm6/29/2010 09:19

Doctor_V:

http://bit.ly/aIyZBE Glaxo Blocks Access CafePharma can we drive #socpharm when co.ban access to high traffic industry sites? #digpharm6/29/2010 09:19

christianlgray:

Couldn't agree more! RT @DaphneLeigh: Content stragegy should not be just aboutadherence, but about quality of life issues. #digpharm6/29/2010 09:20

KatharineS84:


12/12

In patient drug adherence efforts, involve clinical specialists early and often. #digpharm6/29/2010 09:20

DaphneLeigh:

#cysticbot RT: Cystic Fibrosis community is highly enganged and receptive #digpharm:Cystic Fibrosis community is ... http://bit.ly/9NDdPh6/29/2010 09:21

cysticbot:

I wonder if Genentech has tried to reach pediatric pulmonologists? #digpharm6/29/2010 09:21

Doctor_V:

RT @Doctor_V: I'd be interested to hear Genentech's experience with CF on mainstreamsocial platforms #digpharm6/29/2010 09:22

Doctor_V:

RT @DaphneLeigh: Content strategy should not be just about adherence, but aboutquality of life issues. #digpharm6/29/2010 09:22

LauraN546:

And the patients chime in ... RT @AllABuzz: @Doctor_V Genentech's Xolair is a lifesaver4 many asthmatics. I am on my 4th year. #digpharm6/29/2010 09:34

Doctor_V:

Digital Pharma West 2010 - Tweets for Day 1

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Transcript of Digital Pharma West 2010 - Tweets for Day 1