DigitalPatient

Widespread access to the internet combined with the increased use of smartphones, tablets and wearables is changing the shape of healthcare.

In this digital environment the digital patient is able to search healthcare information, seek advice and support from online health communities, share activity information and heart rate data to the cloud and track multiple health-related parameters over time using apps.

“Target your audience online at the right moment with the right message”

Each month 1.1 million New Zealanders actively search for information on health conditions.*

*DoubleClick Bid Manager. New Zealand inventory availability report September 2016.

Tips & Tricks

Ensure your Ad placement is in-line with your brand’s identity and avoid appearing next to conflicting content.

Sync your health campaign with weather condition through Acquire Online Weather sync. For example ‘when weather drops below 10 degrees…. Advertise your cough & cold remedy’

Use a combination of social, native, display, video, In-App, audio.

Target across all devices desktop, mobile and tablet.

There are number of stringent rules around advertising.

TAPS provide independent pre-vetting for compliance for all therapeutic advertising (prescription, OTC medicines, natural health products, medical devices and services) prior to being accepted for placement by media.

http://www.asa.co.nz/wp-content/uploads/2016/08/ ASA-Therapeutic-and-Health-Advertising-Code.pdf

TAPS and the NZ Medicine Code

https://www.anza.co.nz/Attachment?Action=Download&Attachment_id=231

Health Advertising Rules

Acquire Onlines Brand Safety Measures

Third party brand safety verification – Intergal Ad Science, MOAT, Peer 39.

Regular updated list of negative keywords.

Social listening tools.

Facebook adverts are a powerful tool for spreading a message to the masses and targeting very specific user segments.

Placement CPM CPC

Facebook Newsfeeds $5-8 $0.83-$3

Facebook RHS (desktop only)

$3 $2.01-$3

Instagram Newsfeeds $4-8 $2.80-$3.50

Other options:LinkedIn, Twitter. Pinterest targeting on keywords, boards on fitness or natural remedies

Promote & Boost

Your Content!

Weather is a fundamental driver of consumer spending habits. Changes in temperature and climate conditions can affect moods and general health. Weather targeted advertising reaches an audience when the timing is right, triggering ads particular affected by the weather conditions

Acquire Online uses real-time weather data through various APIs (current and forecasted) to optimise campaigns

By utilising Acquire Online’s weather targeting solutions to deliver customised creative, advertisers can drive higher conversions and sales.

• High Pollen Count - Ads for Allergy Relief

• Cold Snap – Cold and Flu prevention and cures

• Drop in Temperature (10-degree) –Arthritis products

• Summer – Sunblock and cancer prevention

Examples of Weather Sync

Weather Sync

The platform analyzes the content of each webpage to determine its central theme, which is then matched to your ad using your keywords and topic selections, your language and location targeting, a visitor’s recent browsing history, and other factors.

Category Potential Impressions Unique Cookies with Impressions

/Health/Health Conditions 41,338,940 793,184

/Health/Health Conditions/Diabetes 22,221,040 223,748

/Health/Health Conditions/Skin Conditions 18,270,450 805,948

/Health/Health Conditions/Sleep Disorders 16,501,920 588,881

/Health/Pharmacy/Drugs & Medications 15,252,030 728,296

/Health/Health Conditions/GERD & Digestive Disorders 11,995,428 471,096

/Health/Alternative & Natural Medicine 10,029,662 566,995

/Health/Health Conditions/Cancer 8,673,722 616,164

/Health/Reproductive Health/Sex Education & Counseling 8,417,551 329,026

/Health/Mental Health/Anxiety & Stress 8,271,968 404,837

Last 30 days

Category Potential Impressions Unique Cookies with Impressions

/Health/Health Conditions/Pain Management 6,953,934 415,630

/Health/Health Conditions/Heart & Hypertension 6,478,297 399,911

/Health/Reproductive Health/Infertility 6,279,219 217,923

/News/Health News 6,242,085 278,871

/Health 6,068,791 250,689

/Health/Mental Health 5,972,508 305,855

/Health/Health Conditions/Cold & Flu 5,474,898 254,758

/Health/Health Conditions/Infectious Diseases 5,037,809 279,257

/Health/Health Conditions/Injury 4,750,586 365,261

/Health/Reproductive Health/OBGYN 4,521,269 259,212

/Health/Health Conditions/Ear Nose & Throat 4,328,059 208,115

/Health/Health Conditions/Neurological Disorders 3,863,387 222,035

/Health/Mental Health/Learning & Developmental Disabilities 3,811,733 211,541

/Health/Medical Facilities & Services/Medical Procedures/Surgery 3,779,995 177,276

/Health/Health Conditions/Arthritis 3,505,963 147,680

/Health/Mental Health/Depression 3,210,302 184,044

Last 30 days

App/URL Potential Impressions

webmd.com 29,308,360

healthline.com 12,126,190

activebeat.co.nz 11,395,689

activebeat.com 9,538,521

Calorie Counter - MyFitnessPal - Android 8,917,899

m.activebeat.co 6,532,191

m.activebeat.com 3,685,079

livestrong.com 3,164,382

babycenter.com 2,896,622

mensfitness.com 2,564,702

mayoclinic.org 2,491,794

muscleandfitness.com 2,316,333

drugs.com 1,492,025

myfitnesspal.com 1,172,084

health.com 1,003,517

babycentre.co.uk 988,823

runnersworld.com 900,834

menshealth.com 843,869

womenshealthmag.com 783,371

prevention.com 746,185

mapmyrun.com 590,071

Websites

Last 30 days

Category Potential Impressions

Bid Manager Audiences » Affinity Categories » Health & Fitness Buffs 1,507,259,392

Lotame » Healthy Living » Health & Fitness 5,006,289,408

BlueKai » Branded Data » Lotame » Healthy Living » Health & Fitness 2,791,728,640

Lotame » Android Users » Health & Fitness 1,203,477,376

Eyeota » Demographic » Employment Industry » Health, Medical and Pharmaceutical 1,866,852,736

Lotame » Offline CPG Purchasers » Health Food Buyer 657,512,768

BlueKai » Interest » Politics & Society » Charities & Non-Profits » Health 253,246,000

BlueKai - Datalogix » DLX CPG » Categories » Health & Beauty Buyers » Haircare 169,327,280

BlueKai » Branded Data » PlaceIQ » Retail » Pharmacies 158,624,496

Lotame » Offline CPG Purchasers » Product Segment » Snacks-Health Bars & Sticks 234,324,032

BlueKai » Branded Data » PlaceIQ » Retail » Pharmacies » Recent 138,353,776

BlueKai - Datalogix » DLX CPG » Categories » Health Food Buyers » Natural & Organics 114,084,480

» Categories » Health & Beauty Buyers » Cosmetics 103,574,616

» Categories » Health & Beauty Buyers » Vitamins 110,718,848

» Categories » Health & Wellness Buyers » Natural Wellness 108,482,112

» Categories » Health Food Buyers » Diet Foods 90,875,872

Grapeshot Advanced Keyword Technology helps advertisers match messages to users interested in relevant online content ensuring customers are interested in the advertising they see. Acquire Online works directly with Grapeshot to provide a custom audience targeting solution.

Last 30 days

Keywords

healthy liver

healthy

health problem

health issues

women health

healthy breakfast

nutrition

weight loss

healthy food

symptomsdiet plans

healthy food guide

good health

healthy food guide

healthy food

healthy diet

healthy snacks

Health Targeting

Includes - Keywords, contextual 3rd party data and hyperlocal targeting.

(creative supplied - Display 300x250, 300x600, 970x250, 320x50. Native. Video 15 seconds combination of skippable and non-skippable)

Adserving included

Option 1 Option 2 Option 3

Ad unit

Deliverables

Investment

Results

Display & Native

5,000 clicks

$5,000

$1 CPC

Video

150,000 impressions

$6,750

min 65% completion rate

Display, Native and Video

6,250 clicks & 125,000 impressions

$10,000

$1 CPC & min 65% completion rate

KPIs Duration- Reach & Viewability - 1 Month

Speak to our Team

Find out more:acquireonline.co.nz

Our Headquarters:Level 1, 196 Great North Road,

Grey Lynn, Auckland 1021

email us:ant@acquireonline.co.nz

chris@acquireonline.co.nz

Give us a call at:+64 9 360 5816