Digital News Report 2016
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Transcript of Digital News Report 2016
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LICENSING AND TERMS OF USE• You are welcome to use the data and slides in this report for any purpose
(commercial or non-commercial) in return for simple attribution under a Creative Commons license: http://creativecommons.org/licenses/by/3.0/
• Please attribute to the Reuters Institute Digital News Report 2015. If relevant, add a link to: www.digitalnewsreport.org
• We welcome feedback and questions at [email protected]
BACKGROUND AND METHODOLOGY
• One of the largest news surveys in the world
• Explores the online news habits of more than 50,000 people in 26 countries.
• Research conducted online in January/early February 2016.
• Focus on tracking top-level global trends over time.
KEY FINDINGS
Majority of people now use social media for news, with one in ten saying it is their main source.
Rapid move to mobile news consumption showing no signs of slowing, with some countries now smartphone first.
Traditional news brands struggle to remain noticed in a social and mobile news environment – but they remain important to news users.
Most are still reluctant to pay for online news. Around a quarter use ad blockers, but less than
one in ten block ads on their smartphones. Strong concerns about the drawbacks of more
personalised news – but the young are more comfortable with algorithms.
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THE RISE OF SOCIAL AND
AGGREGATED NEWS
SOURCES OF NEWS FROM 2012-2016UNITED STATESSocial media news use has nearly doubled in the USA since 2013. Print has declined.
PROPORTION THAT USE SOCIAL MEDIA FOR NEWSSELECTED COUNTRIES
Across Europe and the rest of the world, the proportion using social media for news is even higher.
GROWTH IN SOCIAL MEDIA AS MAIN SOURCE OF NEWS BETWEEN 2015 AND 2016SELECTED COUNTRIES
Significant growth in social media as main source of news since 2015 in many countries
GENDER BASED DIFFERENCES IN HOW PEOPLE ARRIVE AT ONLINE NEWSALL COUNTRIES
Women more likely to discover news via social media than to directly access it from a news website or app.
MAIN SOURCE OF NEWS BY AGEALL COUNTRIESFor 18-24s, social media is now preferred to TV as a source of news for the first time. But, TV is still the most popular source for the over 45s.
TOP SOCIAL NETWORKS FOR NEWS (AND FOR ANY PURPOSE)ALL COUNTRIES
13/06/2014 RISJ Digital News Report 2014 11
Facebook the most popular social network for news in every country surveyed other than Japan.
YouTube is in second place, and Twitter often in third.
Twitter remains particular popular with journalists.
WEEKLY USE OF SNAPCHAT DISCOVER FOR NEWSUSA AND UK
Snapchat discover not widely used for news outside of the 18-24 age group in the USA.
USE OF SELECTED NEWS AGGREGATORSUK, USA, AUSTRALIA
New mobile aggregators like AppleNews, Smartnews and Flipboard are far behind Facebook in terms of reach and importance.
WHY PEOPLE USE SOCIAL AND AGGREGATED NEWSUSA, UK, GERMANY COMBINED
Speed and variety are the key motivations for using social media and aggregators as news sources
I AGREE THAT EACH IS A GOOD WAY TO GET THE NEWSALL COUNTRIES
More people say that personalised algorithmic news is a good way to get the news compared to editors and journalists.
Algorithms based on friends’ consumption least preferred.
People think *they* are the best judge of what’s important to them.
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I WORRY THAT MORE PERSONALISED NEWS MEANS…SELECTED COUNTRIES
Strong concerns over the impact of personalisation on missing information, missing challenging viewpoints, and privacy
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NEWS BRAND VISIBILITY ON SOCIAL MEDIA AND NEWS AGGREGATORSSELECTED COUNTRIES
Finland most likely to notice the news brand on social media sites – twice as likely as the Irish sample. Least likely to notice the brand in Korea where there is a strong aggregator tradition
THE CONTINUED GROWTH OF
MOBILE NEWS ACCESS
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GROWTH OF SMARTPHONE NEWS USESELECTED COUNTRIES
Year-on-year smartphone for news growth shows no signs of slowing down. Smartphone news access higher than computer access in Switzerland, Sweden, and Korea.
UK REACHES TIPPING POINT FOR MOBILE NEWS
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Combined preference for smartphone and tablet news now higher than desktop/laptop in the UK.
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MAIN DIGITAL NEWS DEVICE BY AGE UKYounger users prefer smartphone news access, older users prefer either tablets or the computer.
PROPORTION WHO ACCESS NEWS SEVERAL TIMES A DAY BY DEVICEALL COUNTRIES
The more devices people use, the they more likely they are to access the news several times a day.
MAIN PATHWAYS TO NEWS BY DEVICEALL COUNTRIES
Stronger preference for social media as a news gateway among smartphone users than among tablet or computer users.
PROPORTION USING A NEWS APP ON A SMARTPHONE OR TABLETSELECTED COUNTRIESUse of news apps has grown in many countries since 2014.
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Mobile news alerts have seen the biggest growth in Austria where they have doubled in use. Increases also in Ireland, Japan, Denmark, Turkey and Brazil
PROPORTION WHO ARRIVED AT NEWS VIA A MOBILE ALERTSELECTED COUNTRIES
NEWS USE ON SMARTWATCHESALL COUNTRIES
Less than 1% in both the US and Europe use smartwatches for news. Of those that do use news, push alerts seem to be more popular than going directly to an app.
FIRST CONTACT WITH NEWS IN THE MORNINGSELECTED COUNTRIES
Internet is the most popular route to news in the morning for the younger age groups, but print and TV are still favoured by older groups. 20% get their first news contact via print in Finland
NEWS DESTINATIONS FOR SMARTPHONE USERS FIRST THING IN THE MORNINGUK AND US
Social media is used by half of those accessing their first news on their smartphone
NEWS FORMATS
CHANGE IN USE OF HOMEPAGE HEADLINE LISTS AND DIRECT TO NEWS ARTICLES OVER TIMEUK
In 2014, more people went to homepages to access news.
In 2016, more people go direct to news articles.
TYPES OF NEWS ACCESSED IN THE LAST WEEKALL COUNTRIES
We see the emergence of news forms of news, such as live pages, listicles and infographics.
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PROPORTION WHO WATCHED A NEWS VIDEO IN THE LAST WEEKALL COUNTRIES
After substantial rises for many markets in 2015, less upward movement this year USA leads in terms of consuming news videos online, experiencing a rise of 3%. Canada is a close second
BARRIERS TO NEWS VIDEO CONSUMPTIONALL COUNTRIES
The number of people put off by pre-roll ads in front of online video is rising in some countries.
BALANCE BETWEEN DISTRIBUTED AND ON-SITE NEWS VIDEO CONSUMPTIONSELECTED COUNTRIESOff-site video news consumption particularly popular in countries where social media is also prevalent.
BALANCE BETWEEN DISTRIBUTED AND ON-SITE NEWS VIDEO CONSUMPTION AMONG UNDER 35SSELECTED COUNTRIES
Off-site video news consumption is more popular among the under 35s.
PROPORTION WITHIN EACH GROUP THAT CONSUME ONLINE NEWS VIDEOALL COUNTRIES
THE BUSINESS OF NEWS
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PROPORTION THAT ARE CURRENTLY USING ADBLOCKNG SOFTWAREALL COUNTRIES
Ad blocking is widespread outside of Asia. A majority of under 35s in Poland and Greece use them.
PROPORTION WITHIN EACH AGE GROUP THAT CURRENT USE AN AD BLOCKING SOFTWARESELECTED COUNTRIES
Ad-blocking particularly popular with 18-24s. Once people download ad blockers, they rarely uninstall them.
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REASONS FOR ADLOCKINGSELECTED COUNTRIES
There is no one reason for ad blocking but the volume and distracting nature comes out top almost everywhere with privacy concerns strong in Netherlands and Spain
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PROPORTION THAT THINK THE LABELLNG OF SPONSORED CONTENT IS SIMPLE AND CLEARSELECTED COUNTRIES
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PROPORTION THAT AGREE THAT EACH TYPE OF ADVERTISING IS A FAIR PRICE TO PAY FOR FREE NEWSSELECTED COUNTRIES
Under 35s are more prepared to see sponsored or branded content in exchange for free news (Korea is the exception). They are also more likely to agree that its clearly labelled
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PROPORTION WHO PAID FOR ONLNE NEWS IN THE LAST YEARALL COUNTRIES
Highest in Norway and increases seen in many markets – Ireland, Austria, Poland, Japan, Italy, Portugal, Denmark and the Netherlands. Dip of 2% in the USA as some publishers abandon paywalls and free apps
TRUST IN THE NEWS
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PROPORTION THAT AGREE THEY CAN TRUST MOST NEWS MOST OF THE TIMEALL COUNTRIESTrust highest in Finland, but lowest in Greece where the reputation of many institutions has been dented by the financial crisis.
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TRUST IN NEWS ORGANISATIONS COMPARED TO TRUST IN JOURNALISTSALL COUNTRIES
In almost every country people trust news organisations more than they trust journalists.
TRADITIONAL NEWS BRANDS
ONLINE
PROPORTION THAT USE EACH TYPE OF NEWS BRAND ONLINEALL COUNTRIES
Traditional news brands still matter enormously online, and remain more popular thaN digital born brands.
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PROPORTION OF ONLINE NEWS USERS WHO SAID EACH IS THEIR MAIN BRANDSELECTED COUNTRIESWhen asked about their main news brand, most people cite a traditional news brand rather than a pure player.
PROPORTION OF USERS OF EACH WHO SAID IT IS THEIR MAIN NEWS SOURCEUK
Huffington Post
Over half (51%) use BBC News each week and two thirds of them say (70%) users say it is their MAIN source of news.
14% use Huffington Post and 9% Buzzfeed but only a small proportion of them as a main source.
DECLINE OF BROADCAST NEWS FROM 2013-2016GERMANY, FRANCE, UK, US
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Use of live broadcast TV news falling sharply among under 35s, with smaller decreases across all ages.
KEY DATA BY COUNTRY
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Local television reaches 42% across traditional and online sources. Fox follows with a reach of 37%, local newspapers reach 33%
USA: NEWS BRANDS USED LAST WEEK
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USA: NEWS DEVICES AND SOURCES
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USA: TRUST, SOCIAL, AND BUSINESS
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BBC News remains the most popular form of news accessed in the last week for both traditional and online access – achieving a reach of 78% across both higher than the national newspaper total reach of 63%
UK: NEWS BRANDS USED LAST WEEK
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UK: NEWS DEVICES AND SOURCES
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UK: TRUST, SOCIAL, AND BUSINESS
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Tagesschau has a total reach of 51% across traditional and online sources, and local papers reach 39% when including both online and offline
GERMANY: NEWS BRANDS USED LAST WEEK
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GERMANY: NEWS DEVICES AND SOURCES
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GERMANY: TRUST, SOCIAL, AND BUSINESS
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BFM has an overall reach of 48%, a slight extension of its traditional reach of 44%. TF1 has a total reach of 44% and M6 27%
FRANCE: NEWS BRANDS USED LAST WEEK
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FRANCE: NEWS DEVICES AND SOURCES
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FRANCE: TRUST, SOCIAL, AND BUSINESS
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ITALY: NEWS BRANDS USED LAST WEEK
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ITALY: NEWS DEVICES AND SOURCES
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ITALY: TRUST, SOCIAL, AND BUSINESS
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Antena 3 maintains the top spot for traditional sources and has a reach of 60% when including online usage. LaSexta has a total reach of 49%.
SPAIN: NEWS BRANDS USED LAST WEEK
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SPAIN: NEWS DEVICES AND SOURCES
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SPAIN: TRUST, SOCIAL, AND BUSINESS
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PORTUGAL: NEWS BRANDS USED LAST WEEK
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PORTUGAL: NEWS DEVICES AND SOURCES
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PORTUGAL: TRUST, SOCIAL, AND BUSINESS
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Irish Independent/ Herald reaches 44% and then Sky with 38%
IRELAND: NEWS BRANDS USED LAST WEEK
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IRELAND: NEWS DEVICES AND SOURCES
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IRELAND: TRUST, SOCIAL, AND BUSINESS
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NORWAY: NEWS BRANDS USED LAST WEEKThe print source VG reaches 70% of the sample across offline and online sources, TV2 reaches 64% and Dagbladet 51%
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NORWAY: NEWS DEVICES AND SOURCES
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NORWAY: TRUST, SOCIAL, AND BUSINESS
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SWEDEN: NEWS BRANDS USED LAST WEEKSVT reaches 60% of the sample across traditional and online sources, Aftonbladet reaches 58% and TV4 reaches 55%
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SWEDEN: NEWS DEVICES AND SOURCES
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SWEDEN: TRUST, SOCIAL, AND BUSINESS
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FINLAND: NEWS BRANDS USED LAST WEEKIlta-Sanomat reaches 64% across both platforms and Iltalehti 61%
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FINLAND: NEWS DEVICES AND SOURCES
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FINLAND: TRUST, SOCIAL, AND BUSINESS
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DENMARK: NEWS BRANDS USED LAST WEEK
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DENMARK: NEWS DEVICES AND SOURCES
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DENMARK: TRUST, SOCIAL, AND BUSINESS
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BELGIUM: NEWS BRANDS USED LAST WEEK
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BELGIUM: NEWS DEVICES AND SOURCES
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BELGIUM: TRUST, SOCIAL, AND DEVICES
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NETHERLANDS: NEWS BRANDS USED LAST WEEK
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NETHERLANDS: NEWS SOURCES AND DEVICES
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NETHERLANDS: TRUST, SOCIAL, AND BUSINESS
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SWITZERLAND: NEWS BRANDS USED LAST WEEK
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SWITZERLAND: NEWS DEVICES AND SOURCES
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SWITZERLAND: TRUST, SOCIAL, AND BUSINESS
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AUSTRIA: NEWS BRANDS USED LAST WEEK
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AUSTRIA: NEWS DEVICES AND SOURCES
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AUSTRIA: TRUST, SOCIAL, AND BUSINESS
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HUNGARY: NEWS BRANDS USED LAST WEEK
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HUNGARY: NEWS DEVICES AND SOURCES
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HUNGARY: TRUST, SOCIAL, AND BUSINESS
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CZECH REPUBLIC: NEWS BRANDS USED LAST WEEK
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CZECH REPUBLIC: NEWS DEVICES AND SOURCES
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CZECH REPUBLIC: TRUST, SOCIAL, AND BUSINESS
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POLAND: NEWS BRANDS USED LAST WEEK
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POLAND: NEWS DEVICES AND SOURCES
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POLAND: TRUST, SOCIAL, AND BUSINESS
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GREECE: NEWS BRANDS USED LAST WEEK
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GREECE: NEWS DEVICES AND SOURCES
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GREECE: TRUST, SOCIAL, AND BUSINESS
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TURKEY: NEWS BRANDS USED LAST WEEK
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TURKEY: NEWS DEVICES AND SOURCES
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TURKEY: TRUST, SOCIAL, AND BUSINESS
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KOREA: NEWS BRANDS USED LAST WEEK
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KOREA: NEWS DEVICES AND SOURCES
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KOREA: TRUST, SOCIAL, AND BUSINESS
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JAPAN: NEWS BRANDS USED LAST WEEK
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JAPAN: NEWS DEVICES AND SOURCES
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JAPAN: TRUST, SOCIAL, AND BUSINESS
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AUSTRALIA: NEWS BRANDS USED LAST WEEK
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AUSTRALIA: NEWS DEVICES AND SOURCES
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AUSTRALIA: TRUST, SOCIAL, AND BUSINESS
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CANADA: NEWS BRANDS USED LAST WEEK
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CANADA: NEWS DEVICES AND SOURCES
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CANADA: TRUST, SOCIAL, AND BUSINESS
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BRAZIL: NEWS BRANDS USED LAST WEEK
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BRAZIL: NEWS DEVICES AND SOURCES
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BRAZIL: TRUST, SOCIAL, AND BUSINESS
ADDITIONAL ANALYSIS
PROPORTION WHO USED EACH AS A SOURCE OF NEWS IN THE LAST WEEKSELECTED COUNTRIES
TV and online are the two most popular news sources in every country. Print is still strong in Austria and the Netherlands
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PROPORTION OF EACH GENDER AND AGE GROUP THAT USED EACH SOURCE OF NEWS IN THE LAST WEEKALL COUNTRIESSocial media is the only news source used more commonly by women.
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SEGMENTATION BY SOURCES AND DEVICES
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PROPORTION OF DIGITALISTS AND TRADITIONALISTSALL COUNTRIES
Germany most traditional.
Greece most digital.
WHO ARE THE TRADITIONALISTS?
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SEGMENTATION BY FREQUENCY AND INTEREST
WHO ARE THE NEWS LOVERS?
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ONLINE REACH OF NEWSPAPERS, BROADCASTERS AND DIGITAL BORN BRANDS SELECTED COUNTRIES Broadcasters perform well online in the USA, Canada and the UK. Print brands are popular online in Germany, France, Spain and Finland. Digital born brands lead in Poland, Korea and Japan.
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TOP ONLINE NEWS BRANDSSELECTED COUNTRIES
GLOBAL CONSUMPTION OF DIGITAL BORN NEWS BRANDSSELECTED COUNTRIES
STARTING POINTS FOR NEWSALL COUNTRIES
WEEKLY REACH OF PUBLIC SERVICE BROADCASTERS VIA BROADCAST AND ONLINESELECTED COUNTRIES
PSBs in some countries have a large online reach. In other countries, there is a large difference between their online and offline use.
WEEKLY REACH OF STRONG PUBLIC SERVICE BROADCASTERS ONLINE BY AGESELECTED COUNTRIES
PROPORTION THAT AGREED THAT THEY CAN TRUST MOST NEWS MOST OF THE TIMESELECTED COUNTRIES
PROPORTION OF OVER AND UNDER 35S THAT AGREED THAT THEY CAN TRUST MOST NEWS MOST OF THE TIMESELECTED COUNTRIES
In most countries older people are more likely to say that they trust most news most of the time.
PROPORTION OF LEFT WINGERS, RIGHT WINGERS, AND CENTRISTS THAT AGREED THAT THEY CAN TRUST MOST NEWS MOST OF THE TIMESELECTED COUNTRIES
Trust in the news is higher among left-leaning respondents in the USA, but in Spain and the UK those are the right are more likely to trust the news.
STRENGTH OF CORRELATION WITH OVERALL TRUST IN NEWSSELECTED COUNTRIES
Trust in news organisations is most closely linked to overall trust in the news. Trust in journalists is second.
PROPORTION OF USERS OF DIGITAL BORN BRANDS THAT SAID EACH WAS THEIR MAIN BRANDUK, USA, SPAIN, GERMANY (AGE OF BRAND IN BRACKETS)
It takes time for digital-born brands to be regard as primary news sources. Older brands boast a larger proportion of users who say it is their main news source.
INTEREST IN DIFFERENT TYPES OF NEWS BY GENDERALL COUNTRIES
PROPORTION THAT ARE MORE INTERESTED IN HARD NEWS OR MORE INTERESTED IN SOFT NEWSALL COUNTRIES
Outside of Asia, most people say they are more interested in hard news topics. In Japan and Korea, a preference for soft news is more common than elsewhere.
PROPORTION OF MALES AND FEMALES THAT ARE MORE INTERESTED IN SOFT NEWS TOPICS THAN HARD NEWS TOPICSSELECTED COUNTRIES
Women in most countries are more likely to say that they are more interested in soft news, but this of course depends on how different news topics are grouped.
PROPORTION WITHIN EACH AGE GROUP THAT ARE MORE INTERESTED IN SOFT NEWS TOPICS THAN HARD NEWS TOPICSSELECTED COUNTRIES
Younger people are more likely to say they are more interested in soft news.
PROPORTION OF THOSE THAT ARE MORE INTERESTED IN HARD NEWS AND SOFT NEWS TOPICS THAT SAY SOCIAL MEDIA IS THEIR MAIN SOURCE OF NEWSSELECTED COUNTRIES
There is a link between soft news preference and social media use.
PROPORTION THAT SAY THEY ENGAGE IN SOME FORM OF NEWS PARTICIPATION DURING THE AVERAGE WEEKALL COUNTRIES
Participation around news is most common in southern European countries, and Brazil.
PROPORTION THAT SHARED A NEWS STORY ON SOCIAL MEDIA COMPARED TO THE PROPORTION THAT USE SOCIAL MEDIA FOR NEWSSELECTED COUNTRIES
Although social media news use is increasing rapidly, sharing and commenting on the news remains static in most countries.
PROPORTION THAT COMMENTED ON A NEWS STORY ON SOCIAL MEDIA COMPARED TO THE PROPORTION THAT USE SOCIAL MEDIA FOR NEWSSELECTED COUNTRIES
PARTICIPATION SEGMENTATION
PROPORTION OF POSITIVE PARTICIPATORS, REACTIVE PARTICIPATORS, AND PASSIVE CONSUMERS IN EACH COUNTRYALL COUNTRIES
In around two third of countries surveyed, most people are passive consumers and do not participate with the news.
PROPORTION THAT SAID THEY MOSTLY SHARE NEWS STORIES BECAUSE THEY APPROVE OF THE COVERAGE SELECTED COUNTRIES
Most people share the news they approve of and news they disapprove of in roughly equal amounts. Sharing is more likely to be used to express disapproval in the UK.
PROPORTION THAT PAID FOR ONLINE NEWS IN THE LAST YEARALL COUNTRIES
Less than one in five paid for any form of online news in the last year. In Norway, publishers have seen some success with digital/print bundles, which partly explains the high figure.
YEARLY MEDIAN PAYMENT FOR ONLINE NEWSALL COUNTRIES (IN POUNDS STERLING)On average, those that do pay for online news tend to pay different amounts in different countries. Though only 7% of people pay in the UK, the average payment is the highest of any country.
COUNTRIES GROUPED BY DOMINANT METHOD OF PAYMENT FOR ONLINE NEWSALL COUNTRIES
YEARLY MEDIAN PAYMENT FOR ONLINE NEWSCOUNTRIES DOMINATED BY ONE-OFF AND ON-GOING PAYMENTS (IN POUNDS STERLING)
In countries where on-going subscriptions are more common, the average payment tends to be higher. Average payments are low in countries where one-off payments are popular.
More informationwww.digitalnewsreport.org
#DNP2016
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