Digital Networks & Platform Business Models (Masterclass)
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Benjamin Tincq @btincq Digital Networks & Platform Business Models São Paulo Masterclass – December 9th, 2016 @ WeFab
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Transcript of Digital Networks & Platform Business Models (Masterclass)
Benjamin Tincq@btincq
Digital Networks & Platform Business ModelsSão Paulo Masterclass – December 9th, 2016 @ WeFab
| Introduction |The Long Tail of ProductionDigitalization: Platform EconomicsOpen. Collaborative. Decentralized.Toolkit: Platform Design
Tim O’Reilly2015
Ronald Coase1937
Introduction
| The Long Tail of Production |Digitalization: Platform EconomicsOpen. Collaborative. Decentralized.Toolkit: Platform Design
2006
PROSUMERProducer + Consumer
1980 - Alvin Toffler
1990 - First Web PageTim Berners-Lee at CERN
1993-1994 - First BrowsersMosaic & Netscape Navigator
1993-1998 - First Search EnginesGoogle launched in 1998
Connectivity : The World Wide Web
Production Tools : Hardware
Production Tools : Software
Cost to Launch an Internet Startup
Source: Mark Suster / Graphics: AngelCube
Source: Kelly Services
data source by Deskmag picture courtesy of http://agoracollective.org/
3D Printer Laser Cutter CNC Router Desktop WaterJet
Digital Power Tools CNC Knitting Machine PCB Prototyping
Smart City → Smart Citizen
from PITOProduct In → Trash Out
to DIDOData In → Data Out
IntroductionThe Long Tail of Production| Digitalization: Platform Economics |Open. Collaborative. Decentralized.Toolkit: Platform Design
The world’s ...
… Largest taxi company owns no taxi (Uber)
… Largest accomodation provider owns no real estate (Airbnb)
… Largest telcos own no infrastructure (Skype, WeChat)
… Largest retailers own no inventory (Alibaba, Amazon)
… Largest media publisher creates no content (Facebook)
… Largest culture distributor do not produce (all) content (Netflix, Spotify)
… Largest software vendors do not write (all) apps (Apple, Google)
Source: Thinque 2015
Network Effects: when a product or a service becomes more valuable
as more people use it.
Source: a16z http://www.slideshare.net/a16z/network-effects-59206938
Source: a16z http://www.slideshare.net/a16z/network-effects-59206938
TOUGH QUESTIONS
Source: a16z http://www.slideshare.net/a16z/network-effects-59206938
MachineLearning
47% of existing jobs are likely to be automated within the next 20 years.
University of Oxford, 2013
85 people concentrate as much wealthas the poorest half of the world.
Oxfam UK, 2014
IntroductionThe Long Tail of ProductionDigitalization: Platform Economics| Open. Collaborative. Decentralized |Toolkit: Platform Design
CO-OPERATION
VS
OPEN & P2P
“Open means anyone can freely access, use, modify, and share for any purpose”
http://opendefinition.org
Commons-BasedPeer Production2006 - Yochai Benkler
“a new model of socioeconomic production in which large numbers of people work cooperatively to produce a commons”
CollaborativeDevelopment ofThe Linux Kernel
electronics
furniture
clothing
machine tools
bikes energy cars
agriculture
biology architecture
aerospace
cameras
First open source 3D printer(that is self-replicable)
Created in 2005 by Adrian Bowyerat the University of Bath (UK)
“If the Internet teaches us anything, it is that great value comes from leaving core resources in a
commons, where they're free for people to build upon as they see fit.”
Lawrence Lessig,founder Creative Commons
Open =/= Free(Beer)
“ If your idea is unique, easily copied and can be sold on alocal market, it will be. ”
Nathan SeidleFounder of Sparkfun Electronics
1. PRODUCT DEVELOPMENT2. MARKETING & BRAND3. HAPPY USERS
image courtesy of OSVehicle
12 PROJECTS. 200 PARTICIPANTS.5 WEEKS OF CO-LIVING & CO-MAKING
BLOCKCHAINS
Declaration of Independence of CyberspaceJohn Perry Barlow - Davos, 1996
Internet has decentralized information exchange ...but value exchange still requires a “trusted intermediary”
as well as: banks, insurers, notaries, public registries, governance systems, online voting, labels and certifications, ...
Blockchain allows the
“Internet of Value”= decentralized value exchange without intermediary
TRANSACTIONSof Digital Assets
3 Main Categories of Blockchain Applications
SECURE REGISTERof Information
SMART CONTRACTS& DAOs (Decentralized
Autonomous Organizations)
#4 : “The World Computer”
Mist Browser
DApps (Decentralized Applications)& Smart Contracts
EVM (Ethereum Virtual Machine)+ languages, protocols, etc
Hardware Clients (Infrastructure)= computers of the network
Source: Benjamin Tincq / CC-BY
“A Smart Contract is a computerized transaction protocol that executes the terms of a contract.”
Nick Szabo, 1994
DecentralizedAutonomousOrganizations
“an organization that’s self-governing and not influenced by outside forces: its software operates on its own, with its by-laws immutably written on the blockchain, not controlled by its creators.”
Stephan Tual, Slockit
Technology is the answer.But what was the question?
Cedric Price
IntroductionThe Long Tail of ProductionDigitalization: Platform EconomicsOpen. Collaborative. Decentralized.
| Toolkit: Platform Design |
ROLES IN A PLATFORM
Platform Owners
Stakeholders Partners Peer Producers
Peer Consumers
players who owns the vision behind the realization of the market and ensure that the platform exists
entities that have a specific interest in platform success or failure, in controlling platform externalities and outcomes
professional entities that seek to create additional professional value and to collaborate with platform owners with a stronger relationship
entities interested in providing value on the supply side of the ecosystem/marketplace, seeking for a better performance
entities interested in consuming, utilizing, accessing the value that the is created through and on the platform
SUPPLY DEMANDIMPACT
AIRBNB EXAMPLE
1. EXPLORE THE ECOSYSTEM and the
MOTIVATIONS to JOIN and EXCHANGE VALUE
(BRIEFING)
2. IMAGINE TRANSACTIONS AND
INTERACTIONS (BRIEFING)
ROLE 3
3. FOCUS ON: THE EVOLUTIONARY PATHS
(BRIEFING)
4. NOW IT’S YOUR TURN!
