Digital Music comparative of business model: iTune,Xbox Music and Google Music
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15-Sep-2014 -
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Transcript of Digital Music comparative of business model: iTune,Xbox Music and Google Music
What is Digital Music??
Market Situation
Market Situation
USA 42%
Japan 17% U.K. 9%
Germany 4%
France 4%
Australia 3% Canada 3%
South Korea 2% Sweden 1%
India 1%
Other 14%
Global Share of Digital Music Sales 2012
iTunes 63%
Amazon MP3 22%
Other 15%
Global Share of Digital Music Service 2012
iTunes music Store
Market Strategy
• Many song selection at once
• Excellent experience
• Simply buy songs • One price song
• Special offer only at iTunes Store
Business Model: iTunes
Revenue Model
Apple Still Underpins the Growth of the Digital Music Market
• iOS 7 support
• iTunes 250 Radio stations with no Ads (only in US)
• Genius Shuffle
• Personal Pod Cast
• Improve a fault
iTunes 11.1 (Latest Version)
• Desktop Software
• Limitation of user
• Social Media (Failure Factor)
Suggestion
Marketing Strategy
Support all platform >> Mass market
30 million songs & 70,000 music clips
Freemium strategy
Various services: free songs, paid songs, flat rate
Support system for simply using
Business Model: Xbox Music
Subscription Fee
Sell
Advertise
Revenue Model
Key Success Factor K
ey S
ucc
ess
Cross platform
Key
Su
cces
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Services
Key
Su
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User on OS of windows K
ey S
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30 mil songs and videos
Failure Factor Fa
ilure
Fa
ctor
Not available in every countries
Failu
re F
act
or
Mostly retain with Windows 8
Suggestions
• Desktop software
• Worldwide
• Social Media
• Audio Quality
Marketing Strategy
Support system for simply using
Personalization
Share your songs to Google Plus
Access your music anywhere, anytime
20 million songs
No Ads annoying
Business Model: Google Music
Revenue Model
$ 9.99 / month $ 25 / year
$ 0.99-1.29 / song
New artist
Key Success Factor K
ey S
ucc
ess
Cloud Storage
Key
Su
cces
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Anywhere Anytime
Key
Su
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Available on Offline
Key
Su
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Unrestricted download
Failure Factor Fa
ilure
Fa
ctor
Not available in every countries
Failu
re F
act
or
Limited Platform
Suggestions
• More platform
• Worldwide
• Feature
• Personalization
Comparison
lowest price/single
music partner
service contries
supported platform
tracks
0 2 4 6 8 10 12
Google Music Xbox Music iTune
Discussion