Digital Mediascape 2012 - Week One
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Slides for week one of The Digital Mediascape.
Transcript of Digital Mediascape 2012 - Week One
The Digital MediascapeCULS30001
Today’s lecture
Today’s lecture- Exploring the boundaries of the subject
Today’s lecture- Exploring the boundaries of the subject
- What is The Digital Mediascape?
Today’s lecture- Exploring the boundaries of the subject
- What is The Digital Mediascape?
- Technology’s role
Today’s lecture- Exploring the boundaries of the subject
- What is The Digital Mediascape?
- Technology’s role
- Marshall McLuhan
Today’s lecture- Exploring the boundaries of the subject
- What is The Digital Mediascape?
- Technology’s role
- Marshall McLuhan
- Super 8
Today’s lecture- Exploring the boundaries of the subject
- What is The Digital Mediascape?
- Technology’s role
- Marshall McLuhan
- Super 8
- Course outline, assessment
What is The Digital
Mediascape?
the culture and entertainment media that results from the prevalence of digital
technology
multimedia
new media
digital media
technology
Marshall McLuhan
The Medium is the
Message
we shape our tools and thereafter they shape us
If it works,it’s obsolete
1. Structure and form of media is often more
important than content
1. Structure and form of media is often more
important than content
2. Media do things
1. Structure and form of media is often more
important than content
2. Media do things
3. Media are sometimes visible, sometimes invisible
or distracting, enabling or dangerous. Such an analysis also remindsus that no technological object can be seen as a simple force ofeither progress or destruction. As philosopher Graham Harman putit, “the tetrad clearly enhances our awareness of ambiguity andcomplex synchronic structure in any artifact.”8 When we useFacebook, we engage in a negotiation between past and presentforms as they are carried out by the forces the tetrad analysisdescribes. Given this new-found ambiguity, we may find ourselveshard-pressed simply to embrace or to reject Facebook.
Nevertheless, the process of media ecology advanced byMcLuhan does still invite us to pose questions about the rolesFacebook asks us to adopt, and to imagine what sorts of social andcultural changes are likely to result from “extending” our bodiesand minds with these technologies. As McLuhan urges whendescribing the tetrads themselves, “every one is tentative.” It’s aninvitation to revise and reinvent the media we use, for example tobring about a particular renaissance through retrieval, or to correcta possible danger through obsolescence.
The tetrad, then, is also an apt metaphor for the Facebook Wall,a place where ideas can be thrown, promoted, stamped out, recon-sidered; where all can be seen at once, for a moment, before itchanges forever in relation to the past that brought it into the pre-sent. So, perhaps we ought to add one more medium to those thatFacebook enhances: the tetrad itself.
32 Ian Bogost
8 Graham Harman, “The Tetrad and Phenomenology,” Explorations in MediaEcology 6:3 (2007), p. 194.
EnhancesThe directoryThe answering machine, thebulletin boardThe yearbook, the diaryImmediacy, nowness
Reverses intoCampus lifeAdolescenceHigh school
RetrievesThe small town, the village, the main streetThe hang-out, the boulevard,the soda shop, the arcadeThe diary, the journal
ObsolescesThe reunionTime, memory, the pastThe secret
Facebook and Philosophy 6 8/4/10 8:11 PM Page 32
or distracting, enabling or dangerous. Such an analysis also remindsus that no technological object can be seen as a simple force ofeither progress or destruction. As philosopher Graham Harman putit, “the tetrad clearly enhances our awareness of ambiguity andcomplex synchronic structure in any artifact.”8 When we useFacebook, we engage in a negotiation between past and presentforms as they are carried out by the forces the tetrad analysisdescribes. Given this new-found ambiguity, we may find ourselveshard-pressed simply to embrace or to reject Facebook.
Nevertheless, the process of media ecology advanced byMcLuhan does still invite us to pose questions about the rolesFacebook asks us to adopt, and to imagine what sorts of social andcultural changes are likely to result from “extending” our bodiesand minds with these technologies. As McLuhan urges whendescribing the tetrads themselves, “every one is tentative.” It’s aninvitation to revise and reinvent the media we use, for example tobring about a particular renaissance through retrieval, or to correcta possible danger through obsolescence.
The tetrad, then, is also an apt metaphor for the Facebook Wall,a place where ideas can be thrown, promoted, stamped out, recon-sidered; where all can be seen at once, for a moment, before itchanges forever in relation to the past that brought it into the pre-sent. So, perhaps we ought to add one more medium to those thatFacebook enhances: the tetrad itself.
32 Ian Bogost
8 Graham Harman, “The Tetrad and Phenomenology,” Explorations in MediaEcology 6:3 (2007), p. 194.
EnhancesThe directoryThe answering machine, thebulletin boardThe yearbook, the diaryImmediacy, nowness
Reverses intoCampus lifeAdolescenceHigh school
RetrievesThe small town, the village, the main streetThe hang-out, the boulevard,the soda shop, the arcadeThe diary, the journal
ObsolescesThe reunionTime, memory, the pastThe secret
Facebook and Philosophy 6 8/4/10 8:11 PM Page 32
or distracting, enabling or dangerous. Such an analysis also remindsus that no technological object can be seen as a simple force ofeither progress or destruction. As philosopher Graham Harman putit, “the tetrad clearly enhances our awareness of ambiguity andcomplex synchronic structure in any artifact.”8 When we useFacebook, we engage in a negotiation between past and presentforms as they are carried out by the forces the tetrad analysisdescribes. Given this new-found ambiguity, we may find ourselveshard-pressed simply to embrace or to reject Facebook.
Nevertheless, the process of media ecology advanced byMcLuhan does still invite us to pose questions about the rolesFacebook asks us to adopt, and to imagine what sorts of social andcultural changes are likely to result from “extending” our bodiesand minds with these technologies. As McLuhan urges whendescribing the tetrads themselves, “every one is tentative.” It’s aninvitation to revise and reinvent the media we use, for example tobring about a particular renaissance through retrieval, or to correcta possible danger through obsolescence.
The tetrad, then, is also an apt metaphor for the Facebook Wall,a place where ideas can be thrown, promoted, stamped out, recon-sidered; where all can be seen at once, for a moment, before itchanges forever in relation to the past that brought it into the pre-sent. So, perhaps we ought to add one more medium to those thatFacebook enhances: the tetrad itself.
32 Ian Bogost
8 Graham Harman, “The Tetrad and Phenomenology,” Explorations in MediaEcology 6:3 (2007), p. 194.
EnhancesThe directoryThe answering machine, thebulletin boardThe yearbook, the diaryImmediacy, nowness
Reverses intoCampus lifeAdolescenceHigh school
RetrievesThe small town, the village, the main streetThe hang-out, the boulevard,the soda shop, the arcadeThe diary, the journal
ObsolescesThe reunionTime, memory, the pastThe secret
Facebook and Philosophy 6 8/4/10 8:11 PM Page 32
or distracting, enabling or dangerous. Such an analysis also remindsus that no technological object can be seen as a simple force ofeither progress or destruction. As philosopher Graham Harman putit, “the tetrad clearly enhances our awareness of ambiguity andcomplex synchronic structure in any artifact.”8 When we useFacebook, we engage in a negotiation between past and presentforms as they are carried out by the forces the tetrad analysisdescribes. Given this new-found ambiguity, we may find ourselveshard-pressed simply to embrace or to reject Facebook.
Nevertheless, the process of media ecology advanced byMcLuhan does still invite us to pose questions about the rolesFacebook asks us to adopt, and to imagine what sorts of social andcultural changes are likely to result from “extending” our bodiesand minds with these technologies. As McLuhan urges whendescribing the tetrads themselves, “every one is tentative.” It’s aninvitation to revise and reinvent the media we use, for example tobring about a particular renaissance through retrieval, or to correcta possible danger through obsolescence.
The tetrad, then, is also an apt metaphor for the Facebook Wall,a place where ideas can be thrown, promoted, stamped out, recon-sidered; where all can be seen at once, for a moment, before itchanges forever in relation to the past that brought it into the pre-sent. So, perhaps we ought to add one more medium to those thatFacebook enhances: the tetrad itself.
32 Ian Bogost
8 Graham Harman, “The Tetrad and Phenomenology,” Explorations in MediaEcology 6:3 (2007), p. 194.
EnhancesThe directoryThe answering machine, thebulletin boardThe yearbook, the diaryImmediacy, nowness
Reverses intoCampus lifeAdolescenceHigh school
RetrievesThe small town, the village, the main streetThe hang-out, the boulevard,the soda shop, the arcadeThe diary, the journal
ObsolescesThe reunionTime, memory, the pastThe secret
Facebook and Philosophy 6 8/4/10 8:11 PM Page 32
or distracting, enabling or dangerous. Such an analysis also remindsus that no technological object can be seen as a simple force ofeither progress or destruction. As philosopher Graham Harman putit, “the tetrad clearly enhances our awareness of ambiguity andcomplex synchronic structure in any artifact.”8 When we useFacebook, we engage in a negotiation between past and presentforms as they are carried out by the forces the tetrad analysisdescribes. Given this new-found ambiguity, we may find ourselveshard-pressed simply to embrace or to reject Facebook.
Nevertheless, the process of media ecology advanced byMcLuhan does still invite us to pose questions about the rolesFacebook asks us to adopt, and to imagine what sorts of social andcultural changes are likely to result from “extending” our bodiesand minds with these technologies. As McLuhan urges whendescribing the tetrads themselves, “every one is tentative.” It’s aninvitation to revise and reinvent the media we use, for example tobring about a particular renaissance through retrieval, or to correcta possible danger through obsolescence.
The tetrad, then, is also an apt metaphor for the Facebook Wall,a place where ideas can be thrown, promoted, stamped out, recon-sidered; where all can be seen at once, for a moment, before itchanges forever in relation to the past that brought it into the pre-sent. So, perhaps we ought to add one more medium to those thatFacebook enhances: the tetrad itself.
32 Ian Bogost
8 Graham Harman, “The Tetrad and Phenomenology,” Explorations in MediaEcology 6:3 (2007), p. 194.
EnhancesThe directoryThe answering machine, thebulletin boardThe yearbook, the diaryImmediacy, nowness
Reverses intoCampus lifeAdolescenceHigh school
RetrievesThe small town, the village, the main streetThe hang-out, the boulevard,the soda shop, the arcadeThe diary, the journal
ObsolescesThe reunionTime, memory, the pastThe secret
Facebook and Philosophy 6 8/4/10 8:11 PM Page 32
Week TwoRemediations, Retrovisions:
The history of the digitalDistrict 9 (2009)
Week ThreeProduction: Digital cinema, CGI and the
soundtrack
Week FourHow to Study a Videogame
Week FivePlay, Leisure and Work:
The Fun IndustryIndie Game: The Movie (2012)
Week SixA Radical Digital Culture?:
Doing Things With Videogames
Week SevenDigitalising Worlds:theme parks and automataGuest lecture: Angela Ndalianis
Week EightDigital Selves:touch, cyborgs and AIRobocop (1987)
Week NineThinking Through Technology:has Google changed the way you think?The Social Network (2010)
Week TenDigital Culture and the GalleryGuest lecturer: Wendy HaslemGallery excursion
Week ElevenNetworked Cities and Public SpaceGuest lecturer: Dale LeorkeSleep Dealer (2008)
Week TwelveThe Digital Future:
Fears, Ghosts, and MediumsCatfish (2010)
Themes
ThemesThe power of media
ThemesThe power of media
History of digital media
ThemesThe power of media
History of digital media
Cultures of digital media
AssessmentBlog, 1500 words due 18
Sept - 40%
Essay, 2500 words due 5 Nov - 60%
http://digmedia2012.wordpress.com
http://www.twitter.com/digmedia2012
