Digital mediapack 2013 email
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Digital Mediapack2013
To reach young Males?
Affluent adults?
An engaged audience?
To target influential individuals?
Want..
302 millionpage impressions
50 millionunique users
Technology Games Film MusicSports Creative DesignAutomotive
With expertise in..
UK Reach
comScore Digital Analytix Mar 13
Young
Affluent
Influential
Males
9.5MILLIONUK Unique Users
Spanning audiences with key passion points:
Sports
Entertainment
Technology
Digital
Design
Music
Making
Craft
Auto
Digital Platforms
comScore Digital Analytix Mar 13 vs Mar 12
Desktop Mobile Tablet
Unique Browsers
18% growth YoY
Unique Browsers
64% growth YoY
Unique Browsers
120% growth YoY
6.6m 2.3m 1.3m
Introducing Future Tech…
4.7m technology enthusiasts
23m page views
£1,202AVERAGE TECH SPEND IN
THE LAST 12 MONTHS
£1,301PLANNED TECH SPEND IN THE
NEXT 12 MONTHS
82% OWN A SMARTPHONE
Key
Demographics
94% Male
Avg. age 41
Key age 25-54 (79%)
Avg. HHI £57,093
66% ALEADY OWN A TABLET
59%CONSUMERS MADE A PURCHASE AS A RESULT
OF VISITING A FUTURE TECHNOLOGY SITE OR
READING A FUTURE TECHNOLOGY MAGAZINE
Ents Portfolio
ComScore Digital Analytics March 2013 / Demographic Survey Feb 2013 / User surveys 2012
Total Ents Scale:
Key
Demographics
88% Male
Avg. age 34
Key age 25-44 (77%)
Avg. HHI £37,440
A key audience of Film and Gaming enthusiasts
31.8m Page Views
2.8m Uniques
Official licensee for Nintendo, Xbox and Sony Playstation
74% of users buy full price games every month
Purchase 17 DVDs or Blu ray discs a year
Sports Audience
1.1m unique users
19m page views
The world’s largest and most
comprehensive source of cycling product
news & reviews
£2K is the average spend on a bike
89% of users go road cycling at least once a week
Two thirds of users use a bike for commuting with 53% cycling daily
An affluent and active audience
Key
Demographics
94% Male
Avg. age 41
Key age 25-54 (79%)
Avg. HHI £57,093
Future | Project Name | XX Month 20XX
Innovative formats
Take Over
CurtainSite scrolls up to uncover creative below
Live Demo: http://www.adform.com/site/files/media/Rich_Media_Formats/takeover/vertical_curtain_reveal.html
Site Emulator
Live demo: http://test.adform.com/banners/concepts/FT_EM.html
Bespoke interactive overlay with built-in
social, video and RSS feeds
Dynamic SkinsPush down unit to reveal video creative
Live demo: http://test.adform.com/banners/concepts/FT_DS.html
Spotlight
Shutter Video
Video expands across site from side of page
InRead Video
• Hosted in article pages across website
• Scroll to trigger
• Only plays when in view
–Pauses if scrolled past
• Disappears once viewed
–Improving the overall user experience
• Capped at 1 per user per day
–Driving better CTR
–Potential to be extended to 3 per user per day
Currently in beta on CVG – 700K UU
Resolution: Any
Maximum file size: No limitation
Video formats: Any
Length: Preferably 15-20 seconds (30 seconds max)
Aspect ratio: 16:9
Minimum bit rate: Encoding
Codec: Any
URL redirection OR VAST redirect
Video Opportunities at Future
• Pre Roll on-site, within content pages
• Pre Roll audience extension
–Re-targeting the Future audience on Future-
owned videos
–Re-targeting the Future audience watching
others’ video
–Using selected partners with audiences aligned
with Future’s core verticals
• Sponsorship - Brand association with
regular programming, video channels
& special events
• Creative Solutions - Original Video Production from advertorials to regular
episodic programming
Creative Solutions
Sponsorship Advertorials Spotlights
Video Solutions Competitions / Social
Available across the entire portfolio
Content Partnership
Creative Solutions
www.gizmodo.co.uk/tag/your-mobile-life
Samsung Mobile Global Partnership
www.techradar.com/yourmobilelife www.t3.com/yourmobilelife
Contact
Future | Project Name | XX Month 20XX
Gerson Barnett
Digital Sales Director
T 0207 0424268
M 07970 980587
