Digital Media Marketing to Latam

@GrupoParada / GrupoParada.com

LATIN AMERICAN MARKET

Is your Business Ready?


LATAM INTERNET USERS

Brazil 88.5 M

(45.6% Penetration)

Mexico

42 M (36.5%

Penetration)

Argentina

28 M (66.4%

Penetration)

Colombia

26.9 M (59.5%

Penetration)

Venezuela

12.1 M (41%

Penetration)

Peru

10.7 M (36.5%

Penetration)

Chile

10 M (58.6%

Penetration)

Source: Internet World Stats

http://www.internetworldstats.com/stats2.htm

http://www.internetworldstats.com/stats2.htm


LATAM & SOCIAL NETWORK

5 of the most engaged countries in the world of social networking are in Latin America

Social Network Hours Per

Visitor

Source: comScore

http://www.comscore.com/Insights/Press_Releases/2012/12/Argentina_Ranks_First_in_Worldwide_Desktop_Social_Networking_Engagement

http://www.comscore.com/Insights/Press_Releases/2012/12/Argentina_Ranks_First_in_Worldwide_Desktop_Social_Networking_Engagement


LATAM & MOBILE

Source: Statista

http://www.statista.com/statistics/183562/mobile-phone-users-in-latin-america-since-2009/

http://www.statista.com/statistics/183562/mobile-phone-users-in-latin-america-since-2009/


How to reach the Latin American Market?


OPPORTUNITIES: Drapery This preliminary study shows the increasing trend in the demand for drapery

in Latin America. Source: Google


OPPORTUNITIES: Drapery The highest demand for drapery in Latin America come from Argentina, Chile.

There are different ways people are consistently searching for the product.

Source: Google


OPPORTUNITIES: Drapery There is a high demand for drapery. The image below shows the different

ways people consistently search for the product. Source: Google


OUR WORK ABItronix Direct, a device company from the US, increased visibility and sales in Latin America. ABItronix's YouTube Channel has 840 subscriber, with 2 videos in Spanish among the most watched of their channel.


OUR WORK Overall increase in Portada’s traffic on their Spanish site.


OUR WORK Portada's Latin American traffic increased in their Spanish site after Grupo Parada's marketing campaign.

The objective was to increase visibility and sales of Portada's conferences.


ABOUT GRUPO PARADA

Grupo Parada is a consulting

firm that transforms the way

your brand connects with the

Hispanic market.

We provide digital media

strategies for institutions to

obtain successful, measurable

results.

Grupo Parada´s Services

1. Business Intelligence

a. Digital Audit

b. Consumer Market Research

c. Competitor Analysis

d. Strategic Planning consulting

2. SoMoLo Latino

a. Planning and management of

promotion strategy

3. Optimization

a. Consumer Behavior Analysis

b. Monitoring of Online Presence

c. Empowerment of Online Presence

Digital Media Marketing to Latam

Business

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