Digital Media in the AWS Cloud

Hugo Lerias Business Development Digital Media

“IT spends 80% of its time and resources keeping the lights on”

Large Capital Expenditures

Patching Software

Out of Datacenter Space

Slow IT Deployments

Underutilized IT Assets Scaling up quickly

Managing physical growth

Gartner (*)

(*) Gartner Press Release, 2006

Managing IT is hard : Digital Media

Budgetary Pressures Data Backup

Disaster Recovery

Producing adaptive bitrate streaming to every device is really hard

Multiple DRM Technologies Managing Workflows Encoding Live Streaming

Large Capital Expenditures Patching Software

Out of Datacenter Space

Slow IT Deployments

Underutilized IT Assets Scaling up quickly

Managing physical growth

Budgetary Pressures Data Backup

Disaster Recovery

On-Demand Streaming Log Analysis Support Rapid Product Development

High Availability

And what happens if you have to support another device or deal with a shift in how consumers want to view media?

New Format or Shift in Viewing Habits

Multiple DRM Technologies Managing Workflows Encoding Live Streaming

Large Capital Expenditures Patching Software

Out of Datacenter Space

Slow IT Deployments

Underutilized IT Assets Scaling up quickly

Managing physical growth

Budgetary Pressures Data Backup

Disaster Recovery

On-Demand Streaming Log Analysis Support Rapid Product Development

High Availability

Easily Scale Up and Down

Improve Agility & Time-to-Market

Low Cost

Cloud Computing Benefits for Media

Reliable

US West (Northern

California)

US East (Northern

Virginia)

EU (Ireland)

Asia

Pacific (Singapore)

Asia

Pacific (Tokyo)

GovCloud (US ITAR

Region)

US West (Oregon)

South

America (Sao Paulo)

Global Infrastructure for Global Enterprises : Customer focused expansion

6

AWS Regions

CloudFront Edge Locations

Hundreds of Thousands of Customers in 190 Countries

Problem:

Needed to reduce IT costs for new application

Solution:

AWS’s low, pay-as-you-go prices and reliable services.

With every user’s request, the Smart Hub application authenticates devices, delivers apps and content, and pushes notifications across multiple devices.

Business Benefits:

Saved $34M in hardware and maintenance expenses, 85% less than running on-premises

Reliability of AWS cloud has enabled Samsung to be highly available to meet their SLA targets.

Samsung runs its Smart Hub application on AWS, saving $34M

Problem: Timeline overruns to support PS3 launch

Solution: AWS’s Scale,1200 virtual machines on-demand Benefits:17,000 titles (80TB of data) transcoded in days, able to support launch

Supported the PS3 launch on time by using 1200 servers

AWS has the resources that make it easier to deal with these demands

Workflow Management

Digital Media on the AWS Cloud

Ingest and Storage

Storage Management

Analytics

Media Management Media Publishing

On-Demand and Live Streaming Web Servers DNS

DRM License Server Search Recommendation Engine

Website Data Customer Usage Data Customer Generated data

Encoding Encryption Packaging

First, we will talk about our Media Management Solution

Workflow Management

Ingest and Storage

Storage Management

Media Management

Encoding Encryption Packaging

Ingest and storage products and partners

Amazon S3 Media Storage

Amazon Direct Connect 1Gb and 10Gb Dedicated Connections

File transfer to S3 at 700 Mb/s

Amazon Import/Export Physical drive transport

Direct-to-S3

Content Management, Encoding, and Encryption Packaging

Amazon EC2 with Content Management Software

CMS

Amazon EC2 with Encoding Software

Encoding

Amazon EC2 with DRM Software or Media Server

Focusing now on the Media Publishing Solution

Analytics

Media Publishing

On-Demand and Live Streaming Web Servers DNS

DRM License Server Search Recommendation Engine

Website Data Customer Usage Data Customer Generated data

Front end services for your web application

Amazon Route53 DNS Service

Amazon EC2 Web Servers

Amazon CloudFront Global Content Delivery Network

Amazon EC2 with Media Server Software

Rich Media Streaming

Elastic Load Balancer Load Balancers

Amazon S3 Storage for Media and Static Web Content

Application services for your Web application

Amazon EC2 with Content Management Software

CMS

Amazon CloudSearch Website Search

Amazon EC2 with Rec. Engine Software

Recommendation Engine

Database services for your Web application

Amazon DynamoDB NoSQL DB

Amazon RDS MySQL, MS SQL, and Oracle Relational DBs

Amazon ElastiCache Cache Service

Amazon Elastic MapReduce for Analytics

– Open source, scalable, fault‐tolerant, distributed system

– Affordable, proven at scale, and flexible

– Hadoop lowers the cost of developing distributed systems

Amazon Elastic MapReduce

– Amazon EMR manages Hadoop clusters for companies

– Integrates with S3, DynamoDB, and other AWS datastores

– Unmatched Hadoop operational expertise, team managed over a million clusters in the last year

– EMR lowers the cost of operating distributed systems

Physical • Datacenters in nondescript facilities • Physical access strictly controlled • Must pass two-factor authentication at

least twice for floor access • Physical access logged and audited

Hardware, Software & Network • Systematic change management • Phased updates deployment • Safe storage decommission • Automated monitoring and self-

audit • Advanced network protection

Certifications and Accreditations • Published a Service Organization

Controls 1 (SOC 1) report • ISO 27001 • Payment Card Industry (PCI) Data

Security Standard (DSS) • FISMA Moderate Compliant Controls • HIPAA and ITAR Controls

AWS: Built for Enterprise Security

Amazon Virtual Private Cloud (VPC)

Private VPN connection to your

AWS resources

Amazon S3 Server

Side Encryption

Encryption of data while at Rest in Amazon S3

Encrypt data on upload, automatic decryption on

retrieval

Request Logging

You can configure your

Amazon S3 bucket to

create access log

records for the requests

made against it.

AWS also offers encryption at REST, networking options, and request logging

Use the logs to audit use and access

Get started or learn more on our website

http://aws.amazon.com/digital-media

Thank You

Hugo Lerias Business Development Digital Media