Digital Marketing with WordPress

DIGITAL MARKETING (WITH WORDPRESS)

David Mackey Modshopper

David Mackey @dbmackey

AGENDA

Who Are you?

Who Am I?

Problem - Connecting with Customers

Solution - Digital Marketing (with WP)

Questions


WHO ARE YOU?


WHO AM I?Geek

• B.Math in Computer Science with Electrical Engineering Electives, Honours, Co-op, University of Waterloo

• 23 years in Telecommunications at Nortel/Avaya Programmer/Manager/Architect & Customer Service

Digital Marketing Consultant • Solution Architect who connects businesses with customers • 130 Twitter Followers

Frustrated Shopper • Modshopper Website • 265 Twitter Followers


MARKETING 101

Customer Relationship

Channels

Products & Services

![Unique Value Proposition]

Customer


TECHNOLOGY DISRUPTION

Customer Relationship?

New Channels

Website Email

Search Engines Social Media

Responsible Web Design Mobile Apps

Products & Services?

![Unique Value Proposition]

New Consumer

Devices !

Desktops Laptops Tablets

Smartphones Wearables

Internet of Things

Data Analytics


BUSINESS DISRUPTION

Customer Relationship

!More choice

More competition Less loyalty

Forced to become relevant

Channels

Products & Services

!Physical vs. Virtual

Online vs. Brick&Mortar Product vs. Service

Customer


DIGITAL MARKETING

Customer

Search

Products & Services [Unique Value Proposition]

SEO

Content Marketing

ConversionsWEBSITE

Email

Data Analytics

Social Media

Demand Generation [Paid Advertising]


WORDPRESS PLUGINS

Install vanilla WordPress

Customer UVP

!

WP

Pick Theme 2,000 (WordPress.org)

20,000 (ThemeForest.net) ! Pick Plugins 40,000


WORDPRESS PLUGINS

Digital Marketing PlatformWhich plugins should you use? !No right answer (Google Search “Marketing Mix”) !Let’s explore 30 plugins today

Customer UVP

!

Warning: Always test plugins in a development environment before production.

Conversion Funnel


WORDPRESS PLUGINS

Content Marketing WP started as a blog!

• JetPack (Does much more than content marketing) • BBPress (Customer forum) • DW Question & Answer (e.g. Quora or Stackoverflow) • WebinarIgnition (Webinars - paid plugin) • Advanced Responsive Video Embedder • PlusCaptcha (Human user login validation) • WordPress Advanced Ticket System (Self serve problem reporting)

Customer UVP

!Content

Marketing


WORDPRESS PLUGINS

Data Analytics • Check your theme first (Probably shouldn’t be there, but check) • Insert directly into header (Not Recommended: Theme changes!) • Google Analytics by Yoast • Google Analytics Dashboard for WP • WP Statistics

Customer UVP

!

Data Analytics


WORDPRESS PLUGINS

Customer

Search

UVP

!

Search Engine Optimization (SEO)

• Yoast SEO • All in One SEO Pack

SEO


WORDPRESS PLUGINS

Social Media !• WordPress Social Sharing Optimization (WPSSO) • Shareaholic • Custom Facebook Feed • AddToAny Share Buttons

Customer UVP

!

Social Media


WORDPRESS PLUGINS

Demand Generation • Email • MailPoet • MailChimp For WordPress • WP Subscribe • WooCommerce Google AdWords Conversion Tracking • Tracking Code Manager

Customer UVP

Demand Generation

Email

!


WORDPRESS PLUGINS

Lead Conversions

• Gravity Forms (Paid) • Ninja Forms (Addons Paid) • Contact Form 7 • Leadin - analytics

Ecommerce Conversions

• WooCommerce (Free&Paid) • Easy Digital Downloads • Cart66 Cloud (Paid) • iThemes Exchange

Customer UVP

!

Conversions


DIGITAL MARKETING

Customer

Search

Products & Services [Unique Value Proposition]

SEO

Content Marketing

ConversionsWEBSITE

Email

Data Analytics

Social Media

Demand Generation [Paid Advertising]


WORDPRESS PLUGINS

Which plugins have I missed? !

What’s your favorite plugin?


REFERENCES

SLIDEShttp://www.slideshare.net/davidmackey351/presentations


QUESTIONS

David Mackey [email protected] @dbmackey - Digital Marketing @modshopper - Shopping UX http://modshopper.com


http://modshopper.com

THANK YOU


Digital Marketing with WordPress

Marketing

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