Digital Marketing Training for Riga
39
DIGITAL MARKETING AND TOMORROW Chris Brogan... @chrisbrogan http://humanbusinessworks.com/contact Thursday, May 19, 2011
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Slides from my training at the Social Media conference in Riga, Latvia. These don't mean as much without the conversation. I'll Zipcast them some day. : )
Transcript of Digital Marketing Training for Riga
DIGITAL MARKETINGAND TOMORROWChris Brogan...@chrisbroganhttp://humanbusinessworks.com/contact
Thursday, May 19, 2011
h um a n b u s i n e s s w o r k s . c om 2
THE WEB GAVE US A NEW SHOP
location-independentlocation-friendlysimple to stocksales while you sleepeasy to search
Thursday, May 19, 2011
h um a n b u s i n e s s w o r k s . c om 3
THE SOCIAL WEB LETS YOU BE THE ULTIMATE SHOPKEEPER
listen be where they arecreate interactionsbuild relationshipsencourage true loyalty
Thursday, May 19, 2011
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WHO ARE YOU?
you are translators and storytellers and teachers
Thursday, May 19, 2011
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WHO YOU ARE NOT
you are no longer the voice of the company
Thursday, May 19, 2011
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WHO AM I
i’m an owner
Thursday, May 19, 2011
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A ROUGH AGENDA
i can’t do agendas. instead:
break 1 - 11:30lunch - 14:00 - 14:45break 3 - 16:00
Thursday, May 19, 2011
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WHY I CAN’T DO AGENDAS
because we don’t have FUN learning that way!
Thursday, May 19, 2011
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HUMANKIND’S GREATEST NEED
do you know it?
Thursday, May 19, 2011
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WHERE DO YOU START?
social media doesn’t COST a lotexcept timelet’s talk about some good starting points
Thursday, May 19, 2011
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WRITE IT DOWN
list out the various places you think your audience spends time online
Thursday, May 19, 2011
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WRITE IT DOWN
list out (without jargon) what your client’s customer really wants. not your client. their buyer.
Thursday, May 19, 2011
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GROW BIGGER EARS
listening is the new blackmost campaigns talk about talkingbe the superhero of listening
Thursday, May 19, 2011
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BREAK OUT
let’s try listening and searching
Thursday, May 19, 2011
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LEVELS OF ENGAGEMENT
can you dip your toe into the water?
Thursday, May 19, 2011
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TOOLS OF ENGAGEMENT
if your tools were:youtubefacebooktwitterblogsmobileemail
Thursday, May 19, 2011
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BREAK OUT
talk through some engagement scenarios
Thursday, May 19, 2011
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PASSPORTS
passports are your access to communities
Thursday, May 19, 2011
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WORKSHOP
list out potential passport accountsfor the class
Thursday, May 19, 2011
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BE WHERE THEY ARE
are you designing for the 15” screen?what about 3/7/9?we’re a world of face-downers
Thursday, May 19, 2011
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SOCIAL MEDIA AS WIRING
replace “social media” with “telephone”
Thursday, May 19, 2011
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SOCIAL MEDIA AS WIRING
yammervideoblogsemail newslettersunified system
Thursday, May 19, 2011
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OBJECTIVES AND GOALS
what can and should you aim at?
Thursday, May 19, 2011
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STALACTITE / STALAGMITE
three roles that merge in the new world
Thursday, May 19, 2011
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CREATE INTERACTIONS
it’s a two way medium. use it that way.be human and talk about them.give them reasons to talk about.
Thursday, May 19, 2011
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MEASUREMENTS
this doesn’t just tack onto your spreadsheet
Thursday, May 19, 2011
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WORKSHOP
what measurements really matter to your client? how would various social/digital levels move them?
Thursday, May 19, 2011
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SOCIAL MEDIA/SOCIAL RESPONSIBILITY
cause marketing’s new superpower
Thursday, May 19, 2011
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BUILD RELATIONSHIPS
referrals are gold. (buy http://c.hris.cc/re )talk about them12:1 ruleinterview thembe there before the sale
Thursday, May 19, 2011
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CONTROLLING SOCIAL MEDIA
if the US air force can do it with one page...
Thursday, May 19, 2011
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ENCOURAGE TRUE LOYALTY
the three a’sreal insider informationhelp them be the hero
Thursday, May 19, 2011
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3 MAJOR BUCKETS OF SOCIAL
listeningconnectingpublishing
Thursday, May 19, 2011
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4 BEST THINGS SOCIAL DOES
connectingreferralsattentionpresence
Thursday, May 19, 2011
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HOME BASES AND OUTPOSTS
what each means to communications
Thursday, May 19, 2011
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SOCIAL MEDIA AND STRATEGY
do you have a telephone strategy?
Thursday, May 19, 2011
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LET’S BUILD A FRAME
goalsactors & resourcesactionssourcesreporting
Thursday, May 19, 2011
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WORKSHOP
using that simple frame, build a simple strategy or 3 for a client (real or sample).
Thursday, May 19, 2011
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EXTEND THE RELATIONSHIP
@chrisbroganhttp://linkedin.com/in/chrisbroganhttp://chrisbrogan.com/contact
Thursday, May 19, 2011
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h um a n b u s i n e s s w o r k s . c om / c o n t a c t
Thursday, May 19, 2011
