Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior
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Transcript of Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior
![Page 1: Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior](https://reader036.fdocuments.net/reader036/viewer/2022070319/55830290d8b42a121c8b4ac3/html5/thumbnails/1.jpg)
Episode 20: Google Analytics (Part 3)
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![Page 3: Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior](https://reader036.fdocuments.net/reader036/viewer/2022070319/55830290d8b42a121c8b4ac3/html5/thumbnails/3.jpg)
Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”
Who Am I?
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This Week’s Focus Topic…
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Your Goal:
• Get ONE Idea
• Act On That ONE Idea
• Repeat!
![Page 7: Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior](https://reader036.fdocuments.net/reader036/viewer/2022070319/55830290d8b42a121c8b4ac3/html5/thumbnails/7.jpg)
![Page 8: Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior](https://reader036.fdocuments.net/reader036/viewer/2022070319/55830290d8b42a121c8b4ac3/html5/thumbnails/8.jpg)
“A Beginners Guide To Google Analytics”
(Part 3: What Actions Are My Visitors Taking?)
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Why Should You Care?Because Today You’ll Discover…
• What Pages Your Visitors Viewed
• In What Order They Viewed Them
• What Pages Need Your Attention
• How To Find Leaks In Funnel
• And more…
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Behavior: “What Actions Are Visitors Taking?
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Overview: A Snapshot
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Behavior Flow: Visualize!
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Site Content: All About Pages
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Site Speed: Where To Focus
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Site Search: Insiders View
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Events: Tracking Clicks
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How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/
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How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/
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How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/
![Page 20: Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior](https://reader036.fdocuments.net/reader036/viewer/2022070319/55830290d8b42a121c8b4ac3/html5/thumbnails/20.jpg)
How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/
![Page 21: Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior](https://reader036.fdocuments.net/reader036/viewer/2022070319/55830290d8b42a121c8b4ac3/html5/thumbnails/21.jpg)
How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/
![Page 22: Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior](https://reader036.fdocuments.net/reader036/viewer/2022070319/55830290d8b42a121c8b4ac3/html5/thumbnails/22.jpg)
How To Customize Event Tags
<a href=“http://examplewebsite.com">Buy Now</a>
<a href=" http://examplewebsite.com " onClick="ga('send', 'event', { eventCategory: 'buy-button', eventAction: '10-offer', eventLabel: 'bottom-page'});">Buy Now</a>
No Tags:
With Event Tags:
![Page 23: Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior](https://reader036.fdocuments.net/reader036/viewer/2022070319/55830290d8b42a121c8b4ac3/html5/thumbnails/23.jpg)
How To Customize Event Tags
<a href=“http://examplewebsite.com">Buy Now</a>
<a href="http://examplewebsite.com" onClick="ga('send', 'event', { eventCategory: 'buy-button', eventAction: '10-offer', eventLabel: 'bottom-page'});">Buy Now</a>
No Tags:
With Event Tags:
![Page 24: Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior](https://reader036.fdocuments.net/reader036/viewer/2022070319/55830290d8b42a121c8b4ac3/html5/thumbnails/24.jpg)
How To Customize Event Tags
<a href=“http://examplewebsite.com">Buy Now</a>
<a href="http://examplewebsite.com" onClick="ga('send', 'event', { eventCategory: 'buy-button', eventAction: '10-offer', eventLabel: 'bottom-page'});">Buy Now</a>
No Tags:
With Event Tags:
![Page 25: Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior](https://reader036.fdocuments.net/reader036/viewer/2022070319/55830290d8b42a121c8b4ac3/html5/thumbnails/25.jpg)
AdSense: Integration
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Experiments: Split Testing
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In-Page Analytics: Click Data
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What Was Your One Idea?• Event Tags?
• Landing Pages?
• Flow Report?
• Action Brings Results!
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Join us for the live webinars (with expanded content), get recordings
of every episode, and have an “after show”
Q&A!
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Visit www.SeriouslySimpleMarketing.com & join free
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