Digital Marketing Summit in Dhaka, Bangladesh

1
With over 18 years of digital marketing experience since 1995, Michael Leander has been hands-on involved in just about any part of direct and interactive marketing one can think of. An award winning international marketing speaker, Michael Leander has delivered great experiences to audiences in nearly 40 countries earning him a reputation as a "great marketing speaker and marketing trainer". Michael Leander is known for his engaging and dynamic presentation style. Hundreds of marketing professionals from more than 75 different nations have labeled him "humorous", "entertaining", "real expert", "inspirational" and "most valuable speaker". In assosiation with On 20 September (Saturday), 2014 At Radisson Blu Water Garden Hotel An initiative of Co Sponsor Partner Social Media Partner PR Partner Digital Marketing Partner IT Partner Michael Leander International Speaker CEO, Michael Leander Company Founder & Chairman, Markedu Manan Mehta has extensive advertising experience of working across brands. Prior to Razorfish, a full-service digital agency at the intersection of creativity, media and technology, he was Managing Partner and Founding Member of India's most celebrated creative agency Taproot India. Before Taproot, he worked with Leo Burnett India in multiple capacities. His experience spans across leading traditional agencies as well as new age digital agencies. He has experience in building brands across industries like Fashion, FMCG, Telecom, Finance, Retail, Entertainment, Media, Tourism, Infrastructure and has worked with advertising agencies namely RMG David (now Bates CHI & Partners), Leo Burnett, Taproot India and now at Razorfish India. Manan Mehta Senior Vice-President and Head of Business Razorfish, India. BRANDS IN SOCIAL MEDIA 7 ELEMENTS TO SUCCESSFUL DIGITAL PRESENCE AGENDA 8:00 AM - 9:00 AM REGISTRATION 9:00 AM - 9:15 AM WELCOME NOTE 9:15 AM - 9:30 AM OPENING SPEECH Shariful Islam; Founder and Editor, Bangladesh Brand Forum 9:30 AM 10:30 AM SESSION 1 Speaker: Manan Mehta; Sr Vice President, Head of Business, Razorfish India Topic: Brands in Social Media 10:30 AM - 11:00 AM SNACKS BREAK 11:00 AM - 12:00 PM SESSION 2 Panel Discussion 1 Topic: Mobile Advertising - Opportunities and Challenges Moderator: Drabir Alam; Associate Director, Cookie Jar Panel Members: Kaymun Amin; Managing Director, VU Mobile Nawbut Ali; Head of Marketing, Airtel Tanim Ahmed; Head of Sales and Marketing, bdnews24.com Hasan Mehdi; Head of Mobile, Samsung Morshed Alam; Executive Director, Mindshare 12:00 PM - 1:00 PM SESSION 3 Panel Discussion 2 Topic: Digital Marketing in Bangladesh - A Case Analysis Moderator: Nasheet Islam; CEO, G&R Ad Network Panel Members: Ridwan Hafiz; Co-Founder, Analyzen Ovick Alam; Co-founder & CEO, WebAble Shourav Islam; CEO, Unifox Digital Media Riyad S. A. Husain; CEO, Magnito Digital Sidrat Talukder; Managing Director, StrateGeek Digital Marketing 1:00 PM - 2:15 PM LUNCH BREAK 2:15 PM - 2:30 PM UNVEILING OF MARKETING BLOG 2:30 PM - 3:30 PM SESSION 4 Panel Discussion 3 Topic: Story Telling in a Virtual World Moderator: Rajeeb Hasan; COO, Ogilvy Bangladesh Panel Members: Camelia Kamal, Blogger Arif R Hossain, Blogger Chowdhury Shaheb, Blogger Rajib Hasan, Blogger 3:30 PM 5:15 PM SESSION 5 Speaker: Michael Leander, International Speaker CEO, Michael Leander Company Founder & Chairman, Markedu Topic : 7 Elements to Create Successful Digital Marketing Presence 5:15 PM - 5:30 PM CLOSING REMARKS 5:30 PM - 6:00 PM MINGLING & SNACKS TV Partner

Transcript of Digital Marketing Summit in Dhaka, Bangladesh

Page 1: Digital Marketing Summit in Dhaka, Bangladesh

With over 18 years of digital marketing experience since 1995, Michael Leander has been hands-on involved in just about any part of direct and interactive marketing one can think of.

An award winning international marketing speaker, Michael Leander has delivered great experiences to audiences in nearly 40 countries earning him a reputation as a "great marketing speaker and marketing trainer".

Michael Leander is known for his engaging and dynamic presentation style. Hundreds of marketing professionals from more than 75 different nations have labeled him "humorous", "entertaining", "real expert", "inspirational" and "most valuable speaker".

In assosiation with

On 20 September (Saturday), 2014At Radisson Blu Water Garden Hotel

An initiative of

Co Sponsor PartnerSocial Media

PartnerPR Partner

Digital MarketingPartner

IT Partner

Michael LeanderInternational SpeakerCEO, Michael Leander CompanyFounder & Chairman, Markedu

Manan Mehta has extensive advertising experience of working across brands. Prior to Razorfish, a full-service digital agency at the intersection of creativity, media and technology, he was Managing Partner and Founding Member of India's most celebrated creative agency Taproot India. Before Taproot, he worked with Leo Burnett India in multiple capacities.

His experience spans across leading traditional agencies as well as new age digital agencies. He has experience in building brands across industries like Fashion, FMCG, Telecom, Finance, Retail, Entertainment, Media, Tourism, Infrastructure and has worked with advertising agencies namely RMG David (now Bates CHI & Partners), Leo Burnett, Taproot India and now at Razorfish India.

Manan MehtaSenior Vice-President and Head of BusinessRazorfish, India.

BR

AN

DS

IN S

OC

IAL

MED

IA

7 EL

EMEN

TS T

O S

UC

CES

SFU

L D

IGIT

AL

PRES

ENC

E

A G E N D A8:00 AM - 9:00 AMREGISTRATION

9:00 AM - 9:15 AMWELCOME NOTE

9:15 AM - 9:30 AMOPENING SPEECHShariful Islam; Founder and Editor, Bangladesh Brand Forum

9:30 AM 10:30 AMSESSION 1 Speaker: Manan Mehta; Sr Vice President, Head of Business, Razorfish India

Topic: Brands in Social Media

10:30 AM - 11:00 AMSNACKS BREAK

11:00 AM - 12:00 PMSESSION 2Panel Discussion 1

Topic: Mobile Advertising - Opportunities and Challenges

Moderator: Drabir Alam; Associate Director, Cookie Jar

Panel Members:Kaymun Amin; Managing Director, VU Mobile Nawbut Ali; Head of Marketing, Airtel Tanim Ahmed; Head of Sales and Marketing, bdnews24.comHasan Mehdi; Head of Mobile, SamsungMorshed Alam; Executive Director, Mindshare

12:00 PM - 1:00 PMSESSION 3Panel Discussion 2

Topic: Digital Marketing in Bangladesh - A Case Analysis

Moderator: Nasheet Islam; CEO, G&R Ad Network Panel Members: Ridwan Hafiz; Co-Founder, Analyzen Ovick Alam; Co-founder & CEO, WebAbleShourav Islam; CEO, Unifox Digital MediaRiyad S. A. Husain; CEO, Magnito DigitalSidrat Talukder; Managing Director, StrateGeek Digital Marketing

1:00 PM - 2:15 PMLUNCH BREAK 2:15 PM - 2:30 PMUNVEILING OF MARKETING BLOG

2:30 PM - 3:30 PMSESSION 4Panel Discussion 3

Topic: Story Telling in a Virtual World

Moderator: Rajeeb Hasan; COO, Ogilvy Bangladesh Panel Members:Camelia Kamal, Blogger Arif R Hossain, Blogger Chowdhury Shaheb, BloggerRajib Hasan, Blogger

3:30 PM 5:15 PM SESSION 5 Speaker: Michael Leander, International Speaker CEO, Michael Leander CompanyFounder & Chairman, MarkeduTopic : 7 Elements to Create Successful Digital Marketing Presence

5:15 PM - 5:30 PMCLOSING REMARKS

5:30 PM - 6:00 PMMINGLING & SNACKS

TV Partner