Digital Marketing Strategy, Volkswagen 2014 NMDL
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Digital Marketing Strategy 2014 Shannon Chesney
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NMDL presentation on a mock digital marketing strategy for Volkswagen aiming to be the number one Automobile maker in the world.
Transcript of Digital Marketing Strategy, Volkswagen 2014 NMDL
Digital Marketing Strategy 2014 Shannon Chesney
GOALSMore Exposure to Advertisements
Increase in brand awareness via social media accounts
But Most Importantly…
# 1
TARGET AUDIENCE
BUDGET
In 2010, a total of $300 million was spend on advertising for VW
Search Engine Marketing
Landing Page
Create a buzz on Social Media
Blog about it
In the end, it will be hard not to have Volkswagen on the mind.
Thank you!
