Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that...
Transcript of Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that...
![Page 1: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/1.jpg)
Digital Marketing StrategyNathan George
![Page 2: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/2.jpg)
Pixeldwww.pixeld.com.au
Facebook / Instagram / Twitter / Snapchat@pixelddigital
Hashtag#askpixeld
Nathan George
#askpixeld or @pixelddigital
![Page 3: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/3.jpg)
NUP
![Page 4: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/4.jpg)
NOPE
![Page 5: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/5.jpg)
What is a digital strategy?
Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing.
#askpixeld or @pixelddigital
![Page 6: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/6.jpg)
Who does it best
#askpixeld or @pixelddigital
, now?
![Page 7: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/7.jpg)
Why digital marketing?
• Cost
• Speed
• Data
#askpixeld or @pixelddigital
![Page 8: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/8.jpg)
BackgroundJob? Career Path? Family?
DemographicsMale or female? Age? Income? Location?
IdentifiersDemeanor? Communication preferences?
GoalsPrimary goal? Secondary goal?
ChallengesPrimary challenge? Secondary challenge?
What can we do?To help persona achieve goals and overcome challenges
Real quotesAbout goals, challenges
Common objectionsWhy wouldn't they buy your product or services
PitchSell the persona on your solution
Buyer Personas
NameGive the person a name
#askpixeld or @pixelddigital
![Page 9: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/9.jpg)
Identify goals
• Alignedwithbusinessgoals
• Measurable
• Notjustmoney
#askpixeld or @pixelddigital
![Page 10: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/10.jpg)
• Audityourexistingcontent
• Identifygapsinyourexistingcontent
• Createacontentcreationplan
Owned media
#askpixeld or @pixelddigital
![Page 11: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/11.jpg)
Earned media
• GoogleAnalytics
• Reviews
• SocialMedia
#askpixeld or @pixelddigital
![Page 12: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/12.jpg)
Paid media
• GoogleAdwords
• PaidFacebookAds
• Sponsoredposts
#askpixeld or @pixelddigital
![Page 13: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/13.jpg)
Map out your actions
• Personas
• Goals
• Media
#askpixeld or @pixelddigital
![Page 14: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/14.jpg)
Video Content
#askpixeld or @pixelddigital
![Page 15: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/15.jpg)
Almost50%ofinternetuserslookforvideosrelatedtoaproductorservicebeforevisitingastore.(Google2016)
#askpixeld or @pixelddigital
![Page 16: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/16.jpg)
Equipment
• CanonM6~$1200
• Phone
• Tripod
#askpixeld or @pixelddigital
![Page 17: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/17.jpg)
Facebook Video
#askpixeld or @pixelddigital
![Page 18: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/18.jpg)
Instagram Apps
Hyperlapse Boomerang
#askpixeld or @pixelddigital
![Page 19: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/19.jpg)
Written Content
#askpixeld or @pixelddigital
![Page 20: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/20.jpg)
Companiesthatpublished16+blogpostspermonthgotalmost3.5Xmoretrafficthancompaniesthatpublished0-4monthly
posts.(HubSpot,2015)
#askpixeld or @pixelddigital
![Page 21: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/21.jpg)
B2Ccompaniesthatblogged11+timespermonthgotmorethan4Xasmanyleadsthanthosethatblogonly4-5timesper
month. (HubSpot,2015)
#askpixeld or @pixelddigital
![Page 22: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/22.jpg)
Blog tips
• Long,descriptiveposttitles
• Morewordsthebetter
• Userichmediaandpostformatting
#askpixeld or @pixelddigital
![Page 23: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/23.jpg)
Transcription
• Revwebsiteandapp
• Transcribevideos
• Dictatecontent
#askpixeld or @pixelddigital
![Page 24: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/24.jpg)
Search Engine Optimisation
#askpixeld or @pixelddigital
![Page 25: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/25.jpg)
50%ofsearchqueriesarefourwordsorlonger.(WordStream,2016)
#askpixeld or @pixelddigital
![Page 26: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/26.jpg)
Technical Content Links
! " #
#askpixeld or @pixelddigital
![Page 27: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/27.jpg)
Hosting
• Speed
• HTTPS
• Domains
#askpixeld or @pixelddigital
![Page 28: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/28.jpg)
#askpixeld or @pixelddigital
![Page 29: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/29.jpg)
700,000,000
#askpixeld or @pixelddigital
![Page 30: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/30.jpg)
#?
#askpixeld or @pixelddigital
![Page 31: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/31.jpg)
OnInstagram,photosshowingfacesget38%moreLikesthanphotosnotshowingfaces.(GeorgiaInstituteof
Technology,2014)
#askpixeld or @pixelddigital
![Page 32: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/32.jpg)
5PMonWednesdays Mayfair
SharetoFacebook
*Only4timesaweek
#askpixeld or @pixelddigital
![Page 33: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/33.jpg)
Facebook Advertising
#askpixeld or @pixelddigital
![Page 34: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/34.jpg)
Facebook Ad Targeting
• Demographics
• Interests
• PurchasingBehavior
#askpixeld or @pixelddigital
![Page 35: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/35.jpg)
Experiment
#askpixeld or @pixelddigital
![Page 36: Digital Marketing Strategy - Pixeld...Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or](https://reader035.fdocuments.net/reader035/viewer/2022070719/5edee8faad6a402d666a44e8/html5/thumbnails/36.jpg)
Thank you
#askpixeld or @pixelddigital