Digital Marketing Strategy for the Humane Society of Huron Valley
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21-Oct-2014 -
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Transcript of Digital Marketing Strategy for the Humane Society of Huron Valley
SAVING ONE LIFE AT A TIME SINCE 1896
CHOOSE ADOPTION
SPONSOR AN ANIMAL
Digital Marketing Strategy for HSHV By: Kaitlyn Zarkis
HSHV’s Challenges
“Only shelter in Washtenaw County that cares for all types of unwanted, injured, lost, stray, abandoned & abused animals” –hshv.org
“Helps over 10,000 dogs, cats, rabbits & other small animals per year” –hshv.org
501(c)3 nonprofit organization
2012 budget cut, cut their budget in half
$500,000 → $250,000
Given $180,000 to perform Animal Control duties
$ 500,000 → $430,000
A lot of responsibility → More responsibility with less money
HSHV’s Budget
All social media sites used will be FREE!
This allows funds to be used for:
Animals’ food, housing & medical care
Daily operating costs of HSHV
HSHV’s Goals
More animal adoptions
Increase in donations
Bigger presence on social media
HSHV’s Facebook
Create event pages
Post pictures of adoptable animals
Share “happy tails” stories
Build a relationship with community
HSHV’s Twitter
Feature at least one adoptable animal each day
Live tweet at events
Tweet about adoptions as they occur during the day
HSHV’s YouTube
Post videos of animals available for adoption
Highlight animal’s tricks
Show animal getting along with others
Try to do this in two minutes or less
Post videos to Twitter, Facebook & website
HSHV’s Timeline to Evaluate Success
Will evaluate success every month for the first year
After the first year, will evaluate success every year
HSHV’s Petfinder & Adopt a Pet
Upload animals’ profiles to these sites
Generates more potential adopters
Creates awareness for HSHV
HSHV’s Evaluation of Success
SUCCESS =
Increase number of adoptions each month
Increase amount of donations each month
Increase event attendance each year
All Animals Pictured Need a “Fur”ever Home Visit hshv.org