PROJECT PLAN FOR BOOK PUBLISHERS

OBJECTIVE

To create a social and corporate identity

through internet/online advertising and

other related activities.

PROCESS TO BE FOLLOWED

Designing, Developing and Online Advertising of Websites that enhance the Corporate and Social reputation of “Publishing House-XYZ” in general and the Name “XYZ” in particular. For this, two websites need to be developed, one Dynamic CMS website for promoting “XYZ Books” and second a Static Website to promote “XYZ”.

Features , Functionalities and

Advertisement Modes

WEBPAGES FOR SCHOOLS PURCHASING BOOKS

There will be separate page for each school that

purchases XYZ’s books. The page will be created

through admin panel / database. It will help schools

on checking their book purchases, sending new

requirements, etc. This feature will help you in

remaining constant touch with schools.

DISTRIBUTOR’S ZONE

Distributors can register in this zone. They can make

order of new book requirements. They can see their

delivery status. This zone will help you in updating

your distributors of new arrivals, concessions, offers

etc. This feature will help you in remaining constant

touch with your distributors.

XYZ FORUM

This forum will be for general public, especially for

Parents and Children. Parents can raise and discuss

various educational issues and queries, and find answers

as well from other forum members. Students can also

participate and discuss about XYZ books, national and

international issues. This will help XYZ in enhancing

their social presence and in turn commercial profits as

well.

XYZ BLOG

There will be a well designed blog, integrated into the website where from you will update your current activities and visitors can post comments on that. Youcan post about your publishing house, its achievements,new book arrivals and many other topics. This blog willhelp you in updating your target audience be it schools,distributors, parents, teachers or students.

ONLINE QUIZ COMPETITION

Online Quiz Competition will arouse interest in

Children / students to participate in quizzes while

visiting the website. This will help you in attracting

attention of students. In this way, they will visit the

website and go through different books. It will also

Attract parents and they will definitely inspire their

children to participate in quiz. This way, social

dignity of XYZ will increase immensely. 

OFFLINE QUIZ COMPETITION

Offline Quiz Competition can be conducted Quarterlyor Half Yearly in XYZ Premises and then a video ofthe same will be uploaded on the website. Schools canbe invited to send their students to participate. Thiscompetition can be broadcasted on local area TV.Press can also be invited so that next day, it can bepublished in newspapers.

BOOK REVIEW AND RATING BY TEACHERS

In this zone, teachers can write their views and rate anyparticular book. The best review can be shown in thissection. Here, XYZ can ask teachers of famous schoolsto send their views on new arrivals or books that itwants to promote. It will help in advertising any writer’s book. Visitors can get attracted towards theviews of famous teachers.

REVIEW BOOKS AND WIN PRIZES

In this section, anyone (teachers/students/parents) can

send his view about any book and the best review will be

awarded any prize. The prize may be some books or

concession in books or some other offers. Best review can

be displayed on the website. Here, XYZ can display the

review of those books it wants to advertise.

PROMOTING YOUNG WRITERS

In this section, any Young Writers will be promoted while

giving due respect to their achievements. XYZ will

inspire young writers to write and if found any such work

to be publishable, it should publish their books. A genuine

social work reflects through this effort and it will enhance

social image of XYZ publishing House.

XYZ SCHOLARSHIPS

XYZ Scholarship can really increase the social and

corporate image of XYZ. Every year any number

of students (1, 2 or 5) will be selected based on their

intelligence and their needs and will be awarded this

scholarship.

Scholarship can be one year school fee, all books for one

year etc. For this, XYZ needs to collaborate with schools

and convince school authorities them to give these children

free schooling etc for one year. This social effort from

XYZ can work wonder in getting social distinction.

SEARCH ENGINE PROMOTION

The XYZ websites must be promoted through severalkeywords like Book Publisher in Delhi/India, CBSE and ICSE Books, Kids Books, Online Quiz Competition. In the city/state, Young Writers, Scholarship for Poor Students, and many others. This will increase traffic on the websites, generate business leads and enhances the credibility to the corporate existence of XYZ.

SOCIAL MEDIA MARKETING

As present is the age of online social networking and it

really helps companies in generating business and

establishing online reputation. Facebook and Twitter

will be used to familiarize general public with XYZ.

Facebook Fan Page will be created and integrated with

the XYZ website. The aim will be to increase number

of fans on Facebook Fan Page and followers on Twitter.

Schools, teachers and students will be targeted on these

networking sites to update them with regular Jiwan

activities and create with them a relation of mutual trust

and reliance. This will automatically generate business

leads.

YOUTUBE PROMOTION

Videos of quiz competition, book fair and other XYZ

activities will be uploaded on YouTube and will be

promoted with an aim to create a visual impact on

visitors and aware them with XYZ corporate and social

achievements. This kind of video promotion can also

induce and turn them into prospective clients.

ARTICLE MARKETING

As people all over world including India prefer to get

information and knowledge from online sources, in this

scenario authentic articles serve as reliable source of

information. Teacher, parents, students and others visit

article websites in search of their queries. Articles on

XYZ books, kids’ books, new arrivals, achievements of

XYZ etc will help increase social and corporate image

and enhance search engine rankings as well.

XYZ BOOK FAIR

As XYZ has been publishing various school books andkids’ books, and also participating in local and national Book Fairs regularly, but organizing a Book Fair especially for XYZ books in XYZ premises will create a good impact in education arena. This can be once or twice in a year. Its proper advertisement, arrangement and accomplishment can increase credibility of XYZ books among schools, distributors, teachers and students.

CONCLUDING NOTES

This Project Plan has been prepared by Internet

Marketing Division of ABC Company. The plan

is only a brief of the works that the ABC Team

will do for XYZ. The team will make best possible

efforts to accomplish the overall project successfully

and to stand perfect to not only meet but exceed

what XYZ expects to achieve.

Project Plan Prepared

by

Prashant KumarDigital Marketing Specialist

E-mail: prashant.hbag@hotmail.com

New Delhi-110009