Digital Marketing Strategies:

The Importance of Planning Ahead

Digital Marketing StrategiesA digital marketing strategy is a plan for reaching and serving your customers in a digital world. When it

comes to successfully developing these strategies, planning ahead is key for online success. You need to

define goals, get numbers, and ask the right questions before you create a strategy.

As there are various strategies for digital marketing, there are various ways to plan ahead in order to develop the best

digital marketing strategies for your company. The following bullet points outline the steps any company should take in

order to create the best digital media marketing strategy:

Evaluate KPIs and analytics.Before setting up a strategy, it’s important to first measure your KPIs, or key performance indicators. A key

performance indicator is a kind of metric your company uses to gauge how it’s performing and if your current strategies

are a success or failure. Examples of KPIs include click-through rates, brand awareness, and engagement. By

measuring and analyzing these KPIs through analytics programs, you’ll have a strong idea of where you are and where

you want and need to be.

Profile the audience.If you want to create the best digital media marketing strategy for your company, you better get to know your audience.

You need to figure out who your target customers are so that you can focus your message toward them. How will you

make your product different to fit their specific needs? How will you reach your targeted audience so that they know

they need your product? Narrow your audience down to one hypothetical target individual so that you can break down

specifics like buying habits, social characteristics, problems that need to be solved, and why he or she might buy your

product.

Set marketing goalsIn order to improve your digital media strategy, you need to set specific marketing goals. You can’t just say, “I want

click-through rates to increase.” You need to determine by how much you want your click-through rates to increase. It

would be better to say, “I want click-through rates to increase by x amount.” Developing and improving a digital

marketing strategy is only possible when you set specific marketing goals with numbers and deadlines.

Set up a game plan for meeting goalsOnce you’ve evaluated your KPIs, profiled your audience, and set specific marketing goals, you can now start on your

digital marketing strategy plan. Your plan should be about how you’re going to reach and serve your customers in a

digital world. How are you going to deliver the value you want your customers to experience? How will your strategy

maintain focus and accommodate change? Answering these questions, along with evaluating your competition and

understanding your internal environment, will lead toward creating successful digital media marketing strategies.

Benefits of Planning AheadCreating digital marketing plans that are successful in achieving your company’s goals requires planning ahead. You

can’t develop a strategy that will reach your customers and help your company grow unless you follow the digital

marketing strategy tips outlined in the previous section. In fact, you’ll experience several benefits from planning ahead:

● Finding marketing tactics that work.

● Increase in marketing ROI (return on investment)

● Improving your company’s brand and reputation.

● Increasing sales.

Making the Effort to Plan Your StrategyNow that the question, “What is digital marketing and why is planning ahead important?” has been answered, you

need to make the effort to plan your strategy.

In order to offer digital marketing services, you should follow a digital marketing plan template to create a thorough

plan that can be executed without any flaws. Here are a few additional tips for successfully creating a digital marketing

strategy:

Plan on a yearly or quarterly basis● Make it a goal to plan either four times a year or once a year. Plans need to be refined and adjusted, and

the best way to make these changes and to improve strategies is to collaborate consistently.

Hire a marketing agency● Outsource if necessary. If your marketing team doesn’t have the skills or assets to create a digital

marketing plan, hire a marketing agency and outsource if necessary. It’s better to get help from people who

know what they’re doing than to struggle on your own and never get it right.

Don’t put it off● Don’t put off planning your strategy. The best of intentions don’t mean anything unless you follow

through with them. The sooner you plan your strategy, the sooner you’ll see success in your company. Don’t

think that you don’t need a strategy to succeed. You need a strong digital marketing strategy to get where

you want to be.

Contact Sprint Marketing Sprint Marketing Can Help You Plan Your Digital Marketing Strategies

If your company needs help developing strong digital marketing strategies, contact Sprint Marketing today. As a

marketing intelligence company, we are well suited to offer our expertise to any business struggling with its digital

marketing plans. Contact us at (801) 251-6855 or visit www.sprintmarketing.com today for a free leads analysis.