Strategies to improve exposure

to your company’s website…

Search engines employ intelligent program robots called

crawlers or spider, which visit thousands of websites every

hour and index pages according to their content.

These indexes are huge databases containing reference and

links to the actual websites. The search engines look through

this database and displays the results.

Ways to Ensure Rankings in Google :

Include a primary keyword in your brand name

Start Thinking Like a Searcher

Include Google Suggest as a Keyword Research Tool

Get locally Optimized for Generic Keywords

Make sure Your Online Reputation is Clean

Dominate Search Results with Multimedia

SEO is the process of improving the volume or quality of traffic to

a web site from search engines via search results.

SEO aims to improve rankings for relevant keywords in search

results.

Why are Search Engines so important?

Search Engines are still the biggest resources of website traffic.

Higher traffic means more visitors.

More visitors means more customers and higher profits.

SEO is important because it improves the odds of someone finding

your company online.

Online visibility can help your credibility and brand awareness.

Think like your customers/clients, then verify how people search.

SEO can put you in front of the people looking for your products &

services.

Your online marketing efforts should be focused on an end results.

Make sure your website/landing pages make it easy for visitors to

sign up, join, request information, buy, or whatever else you seek.

RESEARCH ON KEY PHRASES

Find the best phrases that describes your business and products

offered. The most searchable key phrase terms by site visitors.

IMPROVE KEY PHRASE PROMINENCE, DENSITY & PROXIMITY

Key phrases at the top/beginning of your page. Total phrases

contained within the total text and the closeness between two or

more phrases.

META TITLE TAG

Make attractive and easy to understand (65 – 75 characters

max.). Use most important key phrases first. Unique to content of

page.

META DESCRIPTION TAGS

Describe the pages in one to two sentences. Include key phrases

included in copy of page.

META KEYWORD TAGS

No longer used by any of the major search engines.

On-Page Optimization

Off-Page Optimization

On-page optimization (on-page SEO) is what can be performed on

pages of a website to maximize its performance in the search

engines for targeted keywords related to on-page content.

On-page optimization stands for all of the techniques and methods

used on your website that is hosted on a server.

On-page optimization has an effect on your website listing in

natural results.

On-page factors are controlled by coding on website pages

Title tags

Meta tags

ALT tags

Header (H1, H2) tags

URL structure

Internal Linking

Anchor text

Relevant keywords near your inbound link

Content

Keyword density

Site maps (XML & HTML)

Usability

H1 & H2 HEADING FORMAT

Applying H1 & H2 Tags in your source code will be helpful in

achieving high ranking

ALT TAGS

Most sites contain images. Where it makes sense, add text in your

Alt Tags to describe the content of the graphics.

KEY PHRASE RICH ANCHOR TEXT

Anchor text for both external links and internal links is the powerful

element for search engine positioning.

Off-page optimization (off-page SEO) is what can be done off the

pages of a website to maximize its performance in search engines

for target keywords related to the on-page content and keywords in

off-page direct-links.

Off-page optimization is a very important part in search engine

optimization because it gives back links to you site and it requires a

lot of work.

It helps to maximize website performance in search engines for

targeted key phrases.

Search Engine/Directory Submission (DMOZ, Best of the Web)

Social Book Marking Submission (twitter, digg.com, del.icio.us)

Classified Postings (Quikr.com, Yahoo, Justdial.com)

Article Submission (EzineZArticles.com, GoArticles)

Press Release Submission (PRWeb, 24-7 Pressrelease.com)

Blog Creation & Posting (Wordpress, Blogspot)

Forums & Comment posting (signature links)

WHAT IS LINK POPULARITY?

Link Popularity refers to the number of links pointing TO your site

FROM other sites on the Web.

Building links is one of the most important factors in getting top

placement on the major search engines.

WHY ARE LINKS SO IMPORTANT?

Inbound links are one of the most important factors for getting a

high keyword ranking,

Outbound links to quality and pertinent site are important as long

as they add value to the site visitor experience.

It’s not the quantity of links, but the quality of those links which is

very important.

Keyword Use in Title Tag

Overall Popularity of Site – “Trust” & “Authority”

Anchor Text of Inbound Link

Age of Site

Internal Link Structure

Keyword use in Page Content

Outbound Links to Quality/Relevant Sites

Age of Page

Key Phrase Use in Heading Tags (H1, H2, H3)

Profile Creation

Page Creation

Group Creation

Application Integration

Profile Creation

Product & Services

Analytics Report

Profile Creation

Integration of twitter in facebook, LinkedIn etc.

Regular Tweets

Company Profile Creation

Creation of Micro Websites

Google Adwords (Pay Per Click)

Facebook Ads

Linkedin Ads

Address:

Splendid Online Services Pvt. Ltd.,

Website : http://www.splendidinteractive.com

Flat No. 301, Vignan Bhavan, Shyamala Estates, #28/3 RT

Prakashnagar, Begumpet,Hyderabad - 500016.

Phone : 91 - 040 - 40267509

Mobile : +91 - 9030028639

Email Us : info@splendidonlineservices.com, info@splendidinteractive.com