DIGITAL MARKETING SINGAPORE...

DIGITAL MARKETING SINGAPORE 2018

LEADING DIGITAL TRENDS.

FUTURE-PROOFING STRATEGIES.

UNRIVALLED NETWORKING OPPORTUNITIES.

The growth of digital marketing has long set its footprint in Asia and unless your organisation is adaptable to its constant changes, you will not win the race in the digital world.

Learn how to future-proof your business with the hottest digital strategies, including blockchain marketing, AI, AR, and personalised marketing.

Get your burning questions answered by a stellar lineup of speakers from companies who have successfully effected digital transformation in their organisations.

You’ll also connect with over 200 industry peers with the chance to explore exciting partnership opportunities—don’t miss out!


WHY YOU SHOULD ATTEND

1GET THE SOLUTIONS YOU NEED

Learn and be inspired by accomplish speakers

and industry experts who bring broad

experiences and perspectives from the digital

and ad space.

2REFRESH YOUR STRATEGIES

Keep up with the rapidly evolving field of

digital marketing and discover the reinvigorate

your digital marketing strategies via case

studies and presentations.

3DESIGNED TO ENCOURAGE

CONVERSATION AND DEBATE

The interactive Q&A sessions and panel

discussions encourage your active

participation. Come prepared with your

burning questions!

4DEDICATED NETWORKING SESSIONS

Best platform to network with over 150

high-profile attendees and industry peers and

explore new partnership opportunities


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9% 35% 47% 9%

Financial ServicesMarketing Agencies and Media

Consumer ProductsRetailTravelIndustrial Products Services

Logistics ServicesIT TelecomsHealthcare PharmaGovernmentHospitality HotelsHospitality F&BProperty Constru

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Arts Entertainm

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Energy Utilitie

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EducationAuto

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Financial ServicesMarketing Agencies and Media

Consumer ProductsRetailTravelIndustrial Products Services

Logistics ServicesIT TelecomsHealthcare PharmaGovernmentHospitality HotelsHospitality F&BProperty Constru

ction

Arts Entertainm

ent

Energy Utilitie

s

EducationAuto

mot

ive

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14

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7

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WHO YOU WILL MEET

INDUSTRIES

SENIORITY


MICHELLE LOKEHead of digital services & engagementAXA

MAWARNI ADAMHead of brand, marketing & communicationsBerjaya Sompo Insurance

RACHEL CHENHead of digital wealthAviva (dollarDEX)

SOEREN DUVIERManaging directorBlockchain in Transport Alliance (BiTA)

SIRILAKSANA KANTHAManaging directorDigital Jedi

ASHIM MATHURSenior regional marketing directorDolby Laboratories

GANGA CHIRRAVURIChief technology officerCtrlShift

CAMERON RICHARDSCEOCPR Vision

ADAM CORDNERSenior solution consultantDomo

LYDIA YANGDigital marketing consultantLydiascapes

RASMUS SKJOLDANHead of product and customer experience managementMagnolia

YANG MINNSenior marketing director – AsiaLagardère Sports

LEANN OWDigital & social media senior strategistManulife

LINDSAY BARRETTGlobal head of content strategyMead Johnson Nutrition (RB Health)

JULIANA CHUAHead of digital transformationNTUC Income

DOMINIC KOHVP, consumer marketing, APACMastercard

OUR SPEAKERS


ALIN DOBREAHead of advertising platformZalora

MANU MATHEWCo-founder & CEOVisual IQ, a Nielsen Company

OUR SPEAKERS

LORENZO PERACCHIONERegional director of mobile commerce (SEA)Sephora Digital SEA

ALEXANDRA VOGLERAssociate director - P&G beautyProcter & Gamble

CEDRIC DIASHead - digital, social media & product marketingOCBC Bank

ANNA-KARIN BIRNIKHead, brand development, group brand and marketingStandard Chartered Bank

VISHAL GUPTAV P, digital transformation - Southeast Asia & Australasia Unilever

ANDY DUBICKASVP, global solutions consultingVisual IQ, a Nielsen Company

MICHALA SABNANIDirector of branded contentSouth China Morning Post

MALCOLM ONGHead of productSouth China Morning Post


AGENDADAY 1: 23 OCTOBER

8.00 am Registration

9.00 am Welcome and opening remarks

9.10 am

Fireside Chat: The State of Digital Marketing

• Staying focused and effective in an increasingly high-tech world

• "Data-driven" - a hollow, overused buzzword or the way of the future?

• Is Asia ready to lead the next digital revolution?

• How are Asia's marketers preparing for ongoing urbanisation, technological innovation,

and growth in mobile usage?

Speaker: Alexandra Vogler, Associate director - P&G beauty, Procter & Gamble

9.40 am

Data-Driven Marketing – Deliver Insights and Value at the Speed of Now

• How do you create a marketing dashboard that provides your CEO and CFO with real -

time reporting

• Know what you want to measure, ensure you collect the right data and share it!

• How to gain real-time insight and constantly monitor which programs are most effective

and to make the right investment choices to achieve your sales goals

• Diagnose, analyse and optimise your marketing mix, maximise the performance of your

investment, to increase sales and marketing ROI.

Speaker: Adam Cordner, Senior solution consultant, Domo

10.10 am Morning networking break

10.30 am

Two Sports Fans Walk Into A Bar – Fan Passion in the Digital Now

• Why and how sports continue to create the most passionate experiences for fans.

• Fans are more empowered by digital advances than ever to be part of the action. Does it

matter?

• AI, VR, AR, Blockchain – what is the future of the sports fan experience?

Speakers: Yang Minn, Senior marketing director – Asia, Lagardère Sports

11.00 am

Delighting the Customer Journey Through Digitisation

• Capabilities to consider for digital transformation

• Leveraging technology to reimagine the customer journey

• Customising the customer experience

Speakers: Juliana Chua, Head of digital transformation, NTUC Income


11.30 am

Evolution of Content Marketing System (CMS)

• What is it, and how will it change the future of digital marketing?

• Future of enterprises via CMS

• Thinking long term: should you invest your time on CMS?

• Using CMS to the best of your advantage

Speaker: Rasmus Skjoldan, Head of product and customer experience management, Magnolia

12.00 pm

In the Palm of your Hand – Mobile Marketing Best Practices

• Leading mobile trends and innovations - what's next?

• Delivering innovative and personalised experiences without getting creepy

• How are mobile payments disrupting the marketing landscape?

• App development, UX design, messaging - what you need to know

Speaker: Lorenzo Peracchione, Regional director of mobile commerce (SEA), Sephora Digital SEA

12.30 pm Networking lunch

1.30pm

Transforming Your Brand in a Digital World

• Taking your brand identity beyond static stills and print

• Creating a distinct and relevant brand identity through motion and sounds

• Defining your brand personality and expressing it through new touchpoints such as

chatbots and AR

Speaker: Anna-Karin Birnik, Head, brand development, group brand & marketing, Standard Chartered Bank

2.00pm

Getting a View on Viewability

• Who's really seeing my ads: the state of ad fraud and ad viewability in Asia

• Making sense of the fees, charges and markups from vendors and intermediaries across

the programmatic supply chain, and what to do about it

• What are some brands doing to take a stand against opaque practices?

2.30 pm

Redefining AI and Scaling Automation in Digital Advertising

• Can we really describe today’s software solutions as “artificial intelligence”? What is the

most realistic lens through which to view all the buzz and hype?

• What is the real value that intelligent software can bring to brands grappling with digital

advertising and programmatic?

• To what extent can you automate campaigns? Can we scale campaigns without human

intervention? Can we automate optimisation?

Speaker: Ganga Chirravuri, Chief technology officer, CtrlShift

3.00 pm Afternoon break and power networking

AGENDA


3.20 am

Blockchain Marketing

• What is it, and how will it change the future of delivery and reporting?

• Is it the end of fraud, or just a better weapon in the ongoing fraud verification battle?

• Thinking long term: can blockchain help build trust with consumers?

• What does blockchain mean for influencers and publishers?

3.50 pm

Shaping the World with Blockchain Technology

• Blockchain solutions for transportation challenges

• Uses of blockchain in cases

• The blockchain marketing cycle/process

• Blockchain database vs standard database

Speaker: Soeren Duvier, Managing director, Blockchain in Transport Alliance (BiTA)

4.20 pm

Panel Discussion: Brand Safety and the Zero-Tolerance Imperative

• Must-know tips about whitelisting - does it actually improve brand safety?

• Is a lack of transparency hurting martech's potential?

• Brand safety rules of engagement to set with your agency

• Age of automation: What's the human role in safeguarding the brand?

Moderator & Panelists:

Cedric Dias, Head - digital, social media & product marketing, OCBC Bank

Alin Dobrea, Head of advertising platform, Zalora

4.50 pm Closing remarks

5.00 pm End of Day 1

AGENDA

NETWORK WITH MORE THAN 150 MARKETERS ! BRING YOUR TEAM FOR ADDITIONAL DISCOUNTS


AGENDADAY 2: 24 OCTOBER 2018

8.00 am Registration

9.00 am Welcome and opening remarks

9.10 am

Next Generation Video Advertising: Enfamil Case Study

• Redefining digital consumer journey and data signals

• Activating the voices of advocates

• Producing powerful video ads

• Delivering ROI

Speaker: Lindsay Barrett, Global head of content strategy, Mead Johnson Nutrition (RB Health)

9.40 am

Are You Ready For CRM 3.0

• What will CRM look like in 2020?

• When customer data meets AI

• Turning data into actionable insights

• Getting your customer experiences more personal

Speaker: Cameron Richards, CEO, CPR Vision

10.10 am Morning networking break

10.30 am

How Customers are Changing the Way They Perceive Content in the Media Industry

• Learn how to provide the right marketing content at the right time

• Stay close to your customer’s usage and behaviour change

• New trend of digital advertising in the media industry to attract customers

• Create branded content natively, leveraging the AI-powered recommendation mechanisms

Speakers:

Malcolm Ong, Head of product, South China Morning Post

Michala Sabnani, Director of branded content, South China Morning Post

11.00 am

Case study: How Dolby Uses Content Marketing in the Digital Space to Grow Its Brand

• Dolby’s journey in becoming an ‘Experience Brand’

• Localizing communication through content marketing

• How Dolby enhances storytelling to create a spectacular consumer experience

Speaker: Ashim Mathur, Senior regional marketing director, Dolby Laboratories


11.30 am

Panel Discussion: Panel Discussion: Getting Up to Date with Data

• What to expect in the Asia market

• Data integration: where are we at vs. where we need to be?

• Should every marketing department have an in house data scientist?

• Is data collection keeping up with consumer insights best practices?

Moderator & Panelists:

Mawarni Adam, Head of brand, marketing & communications, Berjaya Sompo Insurance

Sirilaksana Kantha, Managing director, Digital Jedi

Adam Cordner, Senior solution consultant, Domo

Leann Ow, Digital & social media senior strategist, Manulife

12.00 pm

How Personalisation Is Changing The Digital Marketing Platform

• Taking into consideration content personalisation

• Better predictive lead scoring

• Application of social media to reach out and connect with consumers with tailored content

and offers

Speakers: Dominic Koh, VP, consumer marketing, APAC, Mastercard

12.30 pm Networking lunch

1.30 pm

Making Programmatic Personal: Maldives Resort Case Study

• Personalisation and the future of targeted marketing

• Factors powering personalisation:- Online behaviour- Interests based on anonymised data- Geo-location

• How personalisation can improve ROI spend across marketing channels

Speaker: Lydia Yang, Digital marketing consultant, Lydiascapes

2.00 pm

Personalisation Case Study

• Getting the organisation to think of consumers as individuals

• The factors and challenges involved in scaling a personalisation campaign

• What are the technical, behind the scenes pieces to personalisation?

• Challenges and pitfalls to avoid

Speaker: Vishal Gupta, VP digital transformation - Southeast Asia & Australasia, Unilever

AGENDA


2.30 pm

Marketing Measurement for a New Age: Delivering on the Promise of People-Based

Marketing

• Why real-time, people-based marketing measurement is so critical to success

• The role multi-touch attribution plays in a modern performance measurement strategy

• How to know if your organization is ready for marketing effectiveness measurement

Speakers:

Andy Dubickas, VP, global solutions consulting, Visual IQ, a Nielsen Company

Manu Mathew, Co-founder & CEO, Visual IQ, a Nielsen Company

3.00 pm Afternoon break and power networking

3.20 pm

Conduct a Health Check on Your Digital Marketing Campaign

• Audit your SEO

• Audit your content

• Audit your conversions

• Audit your social media platforms

3.50 pm

Digital Marketing Analytics and Data Driven Insights

• Critical capabilities driving marketing investment and adoption in data collection

• Obtaining better insights into customers, prospects and consumer journeys

• Predictive analytics for superior digital marketing

Speaker: Rachel Chen, Head of digital wealth, Aviva (dollarDEX)

4.10 pm

Digital Marketing and the War for Talent

• The rise of new digital roles

• What's causing the talent crunch in Asia?

• Is marketing and advertising still considered sexy?

• What is the young marketer's skill set of the future?

• Creating a marketing succession game plan

Speaker: Michelle Loke, Head of digital services and engagement, AXA

4.50 pm Closing remarks

5.00 pm End of Day 2

BOOK YOUR TICKETS TODAY !

AGENDA


REGISTRATION

PACKAGES STANDARD AFTER 24 SEPTEMBER

I AM A CLIENT-SIDE MARKETER SGD 1590

MY COMPANY OFFERS MARKETING RELATED SERVICES

SGD 2590

GET IN TOUCH WITH US

Jessy Koh Project Manager

Tel: +65 6423 0329 Email: [email protected]

Dzulfiqar RohimProject Manager

Tel: +65 6423 0329Mob: +65 9678 9958Email: [email protected]

If you are all ready to register online, here’s the link: https://www.marketing-interactive.com/digital-marketing/sg/register/


PLATINUM SPONSOR

SILVER SPONSOR

KNOWLEDGE SPONSOR

GOLD SPONSOR

SPONSORS & PARTNERS

For sponsorship & advertising opportunities, contact :

Chua Soon TzerRegional Director, SEA

Tel: +65 6423 0329 Mobile: +65 9066 0353 Email: [email protected]


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