Digital marketing Proposal for Hotel Industry
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Digital marketing for Hotels Industries. SEO for Hotels SEM for Hotels PPC for Hotels Email Marketing for Hotels Online Lead Generation for Hotels
Transcript of Digital marketing Proposal for Hotel Industry
Digital Services
VIBES COMMUNICATIONS
Digital ServicesOnline
Marketing
Website Developme
nt
Design & Developme
nt
Continuous User
Engagement
SEO
Relevant keywords
On page
Off page
SEM/PPC
As per budget
As per geography
Social Media
Channels
FB
Google+
Mailers
New Customers
Existing Customers
Paid Ads
Social Media
Channels
Targeted sites where customers
visit
Affiliate Marketing
Mobile Apps
SIX main reasons WHY Websites fail1. Not Built Right (for Mobile Devices) - 93.3% of SMB websites are not mobile-compatible and will not render successfully on mobile devices, including smartphones2. (Anti-)Social Media - 80.5% of SMB websites have no social media links—Facebook, Twitter, Pinterest, Google+, LinkedIn, foursquare, etc.3. E-Fail - 74.7% of SMB websites lack an email link on their homepage for consumers to contact the business.4. (Lack of) Information, Please65.7% of SMB websites lack a form-fill option to enable consumers to request information.5. E.T. Can't Phone Home60% of SMB websites have no toll-free or local business phone number listed on the homepage.6. SEO/ PPC struggles56.3% of SMB websites have no keyword info for search engine discovery
Source ; eMarketeer
Website Development/Revamp Website
Development/revamp on HTML5 Framework
CMS Based Website Responsive so that it adjusts
as per screen size User Engagement
Mechanisms in form of logins, contest, content, live chat, booking engine
Vibes would share a new design for your website look & feel
http://www.sollunaresort.com/Vibes is currently working with a 5 Star Resort property at Corbett. Have a look
Digital/ Internet marketingSEO SEM SMO
Email Campaig
nsOn-page Optimization Meta tag, Title Tag Implementation Sitemap Implementation Alt tag Implementation Anchor Tag Optimization Structure Navigation Textual Content Optimization
Off-page Promotions: Article Writing Article Syndication Manual Directory Submission Social Bookmarking Manual Link Request to themed site
Ads Google Adwords 20 Keywords Implementation PPC Geo Targeting Setup Conversion Tracking Textual Content Optimization Keyword competitor analysis
Social Media FB, Linkedin, G+, Twitter, Pinterest Strategy Implementation Page Design User EngagementPaid Ads Content Management Campaign Management
Email Campaigns Designing HTML Emails Sending Bulk Emails to targeted data setCapturing responses
What would be done for your Hotel
SEO Strategy for keywords as per local & national
geography
Also we can plan for International Places like Europe, Middle
East, South East
A campaign through Google Adwords
would be planned with SEO for
supporting your Hotel across web where SEO is not
helping
Social Media Seasonal campaigns over
Facebook to connect to Young audience
Corporate campaigns over Linkedin to target corporates
Twitter and Youtube would be used for user engagement.
# YourHotel can be used to connect to Twitter users for Twitter campaign
Commenting and reviews on Travel Portals would add value to current campaign
Mobile Application An app can be developed
on Android to start with App would have booking,
promotions, user engagement, reviews etc.
This app could be a great marketing platform to reach to target corporates, HNIs, NRIs and Foreigners.
Cost Sheet-Website & Mobile Website Development Charges- To be
charged as per the effort, creativity, functionality and requirements
Mobile Development Charges-Android App development would depend on the requirements.
Cost Sheet per monthSEO PPC Facebook Twitter &
LinkedinBlog Mail Advertiseme
nts on Affiliate Channels
10 Keywords 50 Keywords Page Updation & Profile Maintenance
Profile Maintenance
Blog Channel to be developed
HTML Mailers Social Media Platforms
Indian Geography
Any geography
Content Management
Adding professional users
Content Management
Bulk Sending Travel Portals
No. of keywords
Vibes would charge 20% as agency fee for management
Creative Management
Contacting through personal and group channels
On page and off page activities
Generating Likes
Tentative Cost
