www.itsmybasket.weebly.com GROUP NO: 13

Course Code: MKT511

Course Title: DIGITAL MARKETINGCourse Instructor: Mr. RAHUL SHARMAAcademic Task No.: CA4 Academic Task Title: WORKSHOP ON DIGITAL MARKETINGDate of Allotment:26-03-15

Date of submission: 03-04-15Students Roll no: B12,B13,B15,B20StudentsReg.no:11407109,11407174,11407272,11408275Evaluation Parameters: Learning Outcomes: Came to know about the research designing.Declaration:

I declare that this Assignment is my individual work. I have not copied it from any other students work or from any other source except where due acknowledgement is made explicitly in the text, nor has any part been written for me by any other person.

Students Signature:G.Hemanth kumar

A.dileep kumar

Anurag guptha

Vijay kumawatEvaluators comments (For Instructors use only)

General ObservationsSuggestions for ImprovementBest part of assignment

Evaluators Signature and Date:

Marks Obtained: _______________

Max. Marks: _____________

Segmentation :Market segmentationis amarketing strategyinvolves dividing a broadtarget marketinto subsets ofconsumers,businesses, orcountrieswho have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data forpositioningto achieve a marketing plan objective. Businesses may developproduct differentiationstrategies, or anundifferentiated approach, involving specific products orproduct linesdepending on the specific demand and attributes of the target segment.

The main marketing segment of our business is geographical segment, why because we have choosen the best one and only location that is lovely professional university,we are targeting approximately 30,000 students and facultys who are living in inside the campus, and they all are consumers of vegetables and fruits.They feel difficult to go outside at alltime for purchasing some goods.That is the basic reason to establishing Its my basket online grocery market place.E-mail Advertisement :In this e-mail advertisement ,we were created the ad by using both e-mail marketers www.mailchimp.com and www.activecampaign.comBut at the time of sending an e-mail by mail chimp some errors has occurred,and then we have choosen active mail campaign,after created ad by this service,we have successfully sent 50 subscribersSome Sceern Shots regarding to E-mail advertisement :Subject : Quality you'll love guaranteed on time every time guaranteed same day delivery available with your online grocery destination ITS MY BASKETName of the campaign : ExperienceConvenienceFinishGroceryShoppingonthe Go!

That means dont waste your time by visiting regular market place instead of using online market place.

Targeting location : Lovely Professional university

Targeting Consumers : Hostel Students and Faculty members

Description of E-mail advertisement :For attracting consumers towards to buy grocery items in online, we created a attractive content with 50% flat offer for all items which are in Its My Basket.

The E-mail Description shown below

ITSMYBASKETATYOURDOORSTEPS

I wanted to show you something really cool today. Imagine you just ordered some groceries in Its my basket by tapped on a button on your phone and after some time, someone comes to your house in 24 hrs for giving a your ordred grocery items,So without you moving a muscle you can shop.

Sounds like magic right? Nope, it's for real!

Now your time has came,Turn your imagination into reality in shopping through Its MY Basket.We are offering you a wide range of fruits and vegetables with low cost with free of shipping cost.Analysis :

We sent 50 mails to targeting consumers,Some consumers are opened and they are opened in lovely professional university which we were targeted location,we are waiting for some more e-mail opens.

THANK YOU!!

BY

A. DILEEP KUMAR 10

G. HEMANTH KUMAR - 10

A. ANURAG GUPTHA 10

VIJAY KUMAWAT - 07