DIGITAL MARKETING (POST PENGUIN)

1 Click Solutions, LLC – Denver, Colorado - USA

Today’sAgenda

How Search Works Matt Cutts: Head of Google Spam Team

How search works

http://www.youtube.com/watch?v=BNHR6IQJGZs

The Evolution of SEO2000 – 2005Meta TagsDoorway PagesKeyword StuffingInbound LinksLink Farms

The Evolution

of SEO 2005 – 2010Links (quantity NOT quality) Directory LinksArticle Directory LinksLink exchangeKeyword Density Metric (Page Keyword ration to page content)Links from high page rank sites

The Evolution of SEO2011 – Feb, April, Sept, Google launches Panda (Algorithm) Google penalizes Website search rankings for low quality SEO Keyword Stuffing – (ranking penalty)Duplicate content – (ranking penalty)Stale outdated website content – (ranking penalty)No “Social” signals or presence – (ranking penalty)Low quality inbound Links – (ranking penalty)Poor content – (ranking penalty)

The Evolution

of SEO

Google launches “Personalized search Results”Different search results for different People Based on your Social Networks Based on your previous search History Websites you have visited

The Evolution

of SEO

The Evolution of SEOApril 2012 – Google Penguin updateGoogle demotes rankings on websites globally Bad Links – (ranking penalty)Google sends bad Links notifications (Webmaster Tools)Google introduces the Disavow Tool (request for ignoring Links)No or poor quality Social Signals – (ranking penalty)

May, Oct 2013 – Google Penguin 2.0Social Media Marketing a Must (relationships are the new “Link Juice”) Personalized search gets strongerOn Page SEO factors gets more stringentGoogle “Authorship” (Tagging content to an Individual Author) Quality relevant content - NOT quantityAggressive Link building schemes is a NO

The Evolution

of SEO

The Evolution of SEOMatt Cutts: Head of Google Spam Team

http://www.youtube.com/watch?v=xQmQeKU25zg

Social Media is the #1 activity on the Web It is word of Mouth Marketing People Trust People not Advertisements Traditional Marketing is an INTERRUPTION Social Marketing is ENGAGEMENT Social Media is YOU. It is your Businesses’ Personality Social Media is now an integral part of SEO and being found on the Internet

Benefits of Social Marketing

Social Marketing is Not newIt has in Fact been around for thousands of Years

Social Search in Action

Part 2WSI Google strategies

WSI Google Compliant Strategies

WSI Google compliance

We conduct stringent on-going R&D of Google SEO compliance Google Web Master Audit (analysis and report on Websites health) Advanced targeted Keyword Research On Page search Optimization (per Google Guidelines) Off Page Search Optimization Factors (per Google Guidelines) Back Link Audit (per Google Guidelines) Un-Natural Link Removal (per Google Guidelines)

Advanced natural promotional Campaigns (per Google Guidelines)

Sample Campaign Framework (Phase 1)

Phase 1WSI Campaign

setup

Google Web Master Audit (analysis and report on Websites SEO health) Keyword Research (find the best keywords based on search trends) Google Tools setup if not done) – Webmaster , Analytics Backlink Monitoring (to avoid search engine penalties) Sitemap Integration and submission Domain Optimization (Robots.txt, 404 & 301 Redirects, Canonical

Optimization ) Google Page Speed score Optimization Back Link Audit (per Google Guidelines)

Sample Campaign Framework (Phase 2)

Phase 2On Page Factors

Website URL’s & Navigation Structure (analysis & optimization ) Keyword Mapping (Mapping of sites pages and specific keywords to pages) Meta Tags Optimization Multimedia, Image Tag Optimization Duplicate Content Removal Keyword Density Optimization Implement Structured Data (Integrating webpage contents with HTML schema to

get rich snippets in search results) Back Link Audit (per Google Guidelines) Anchor Text Audit Site Wide Links Report (Analyzing and reporting links that are available in site's

footer & header) Irrelevant Link Report ( Identifying and reporting irrelevant links)

Sample Campaign Framework (Phase 3)

Phase 3Ongoing

Promotions

Month 1Unique Quality Content Creation & posting (creation and posting of content such as case study, success story, blogs, newsAdvanced Video marketing and syndicationGoogle Plus Profile creation (or editing) Google Plus Cover Image custom branding (or editing) Google Plus Updates writing & postingBack Link Monitoring (monitoring backlinks to avoid Google penalties)Reporting: Google Analytics Report (comprehensive analysis & report on sites performance)

Sample Campaign Framework (Phase 3)

Phase 3Ongoing

Promotions

Month 2Multimedia Content Creation (Creation of quality multimedia contents)Advanced Video marketing and syndicationunique Quality Content Creation & posting (creation of content such as case study, success story, blogs, news Google Plus updates writing & postingPublisher/Author Markup ( Creating author profiles and markup to enhance visibility within

the search results)Build Authority (get High Quality backlinks from Directories, Business Profiles)Optimization for new Google updatesBacklink Monitoring (monitoring backlinks to avoid Google penalties)Reporting: Google Analytics Report (comprehensive analysis & report on sites performance)

Sample Campaign Framework (Phase 3)

Phase 3Ongoing

Promotions

Month 3Quality Content Creation Content PublishingGoogle+ updatesBuild Authority (quality backlink building)Optimization for New Google updatesBack Link MonitoringReporting: Google Analytics Report (comprehensive analysis & report on sites performance)

Campaign content creation

Campaign Content creation

Campaigns are structured to minimise Client required time & resources We can create and publish ALL content

All content is Client approved prior to publishing You can also provide some content if preferred

Campaign strategy Proposal & Marketing Plan

Campaign Proposal creation

Custom Proposal and strategy document created with firm pricing break down Campaign Marketing Plan schedule Calendar included Monthly transparent Reporting of all completed Tasks

Where to start?We will create the Campaign strategy Proposal and Marketing Plan

About us

About WSI

World’s largest Digital Marketing Group Offices serving over 1,500 local markets and 89 countries worldwide Ranked the # 1 Internet Services Business by Industry-leading Entrepreneur magazine Core focus in delivering results to our customers

Our Services

Thank you!

1 Click Solutions, LLC – Denver, Colorado - USA