Digital Marketing - Orientation Session

8/16/2019 Digital Marketing - Orientation Session

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Orientation Sessionon

Optional Elective

Digital MarketingAt

Xcellon School of Business

By:

Hiren Yadav

Digital Marketing Specialist


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If you think

Digital is Future

Youre !iving in "ast#


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Some Examples


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What is DigitalMarketing


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$hat is Marketing% &he process of co''unicating your products(service to your

target 'arket(custo'er )ith an o*+ective to entice the' for*uying,

$hen you use -digital channels. to reach your custo'ers/ itscalled -Digital Marketing.,

&he key o*+ective is to pro'ote *rands through variousfor's of digital 'edia or -getting found online.,

Digital 'arketing e0tends *eyond internet 'arketing to

include channels that do not re1uire the use of the internet2s's/ ''s/ radio3,

$ISS: $e*site/ Internet/ Social Media/ S'artphones

$hat is Digital Marketing


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$hy Digital Marketing &echnology 4volution

Internet penetration

Better targeting/ tracking and control

5usto'er 4ngage'ent

4volving )ays of doing *usiness and custo'er service

6ser generated content

!o) cost/ higher 78I

9; of the co'panies )orld)ide have digital 'arketing in

their 'arketing 'i0


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So'e facts and @9

More than >(@rd of the )orlds population is on the internet,Al'ost ne) people co'e onto the internet every second

=; of people usually skip &C ads

=>; of the glo*al internet users research products online

$hen researching *randed products ; of online shoppers

*egin *y using a search engine/E/ searches are conducted per 'inute

>9// searches are conducted per hour

/// searches are conducted per day


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9; of &C Cie)ers use the )e* at the sa'e ti'e

9E; of the BB 'arketers say e'ail is the 'ost eGective channel ingenerating revenue

Invest'ents in e'ail 'arketing gre) fro' ?>,@B in > to B in >

; of users read e'ails on 'o*ile devices

Market is gro)ing ; year *y yearAround ; of )orld population has internet connection )ith yearly gro)th of

;

In = there )ere > 'illion active internet users )hich rose to @ 'illionusers *y une > in India

e0t *ig thing is s'artphones/ )hich are killing the static and unresponsive

)e*sites

7ecently Soft*ank fro' apan has invested ?=M in Snapdeal,co'

Flipkart has ac1uired Myntra *y I7 5r

"interest valued at ?>> Billion

Flipkart and Myntra going -App 8nly.


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CareerOpportunities in

Digital Marketing


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8ver !acs o* 8penings in DigitalMarketing

Source: o* "ortals: aukri/ Shine/ &i'es+o*s and MonsterIndia


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5areer in DigitalMarketing 8ver !acs o* 8penings in Digital Marketing listed on top +o* portals in India

at presentK ; +o*s for freshers

Indian online retail 'arket to reach ?>,9 *illion *y > L the 'ost s)iftlye'erging 'arket across A"A5

-&he nu'*er of intakes *y the eKco''erce sector fro' the various BKschoolsand engineering colleges has gone up *y =9; this season over last year 2@9;3/.

Assocha' secretary general D S 7a)at said, -More and 'ore passKouts fro' BK&ech and MBA graduates are ocking to eK

co''erce industry over highly leveraged sectors like FM5N 2fastK'ovingconsu'er goods3/ consulting/


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Learning Outcomes&

Course Content


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PE>,EEEE>

hiren,yadavQg'ail,co'

http:(())),linkedin,co'(hiren,yadav

Qhiren>@
mailto:[email protected]://www.linkedin.com/hiren.yadavhttp://www.linkedin.com/hiren.yadavmailto:[email protected]

Digital Marketing - Orientation Session

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Transcript of Digital Marketing - Orientation Session