Digital Marketing on a Shoestring Budget - How to growth a startup company
30
Digital Marketing On a shoestring budget Anders Rosenqvist, Building start ups, ThinkCreateMove @AndRosenqvist // [email protected]
-
date post
21-Sep-2014 -
Category
Marketing
-
view
197 -
download
1
description
Doing marketing on a shoestring budget is the reality for many small business. This slidedeck is giving a general and simple introduction to the different platforms of marketing; Paid, Owned and Earned. Its also focused on a introduction of Google Analytics and the importance of setting up a tracking system which helps small business to use data for making better decisions. Other topics on general level this deck is touching is SEO, Social Media channels as well as inbound marketing tactics. This is the first slide deck in the inhouse training sessions. The aim with this slidedeck is to give a short but limited introduction to digital marketing. For
Transcript of Digital Marketing on a Shoestring Budget - How to growth a startup company
Digital MarketingOn a shoestring budget
Anders Rosenqvist, Building start ups, ThinkCreateMove
@AndRosenqvist // [email protected]
Download this Slide Deck:
bit.ly/kphAwesome
Choosing the right marketing channel
Portent.com/mkstack/
Paid Channels
Advertising where you spend dollars to gain visibility
Paid channels
W
H
E
Buy impressions, clicks or visibility
Pay per click (PPC), display, sponsored stories facebook
Exposure and attention you can’t buy, but you can gain by being valuable
Earned channels
Answer questions, entertain, shock, be super usefull ect.Infographics, video, training, live Q&A, articles and guest posts.
W
H
E
The stuff you fully control and own
Owned channels
Write it, record it, build it.
Your web site, Facebook page, user-generated content
W
H
E
Inbound marketing is a data-driven approach that attracts individuals to your brand and converts them into lasting customers
http://thatfootballchartgirl.tumblr.com/
8 hours work
Why do we need to be there?
3,037,700 Facebook subscribers = 54,8 % penetration rate
Source: InternetWorldStats
Choose platforms
•Do we need to be there and what is our purpose?
•Remember your are only renting the space not owning the space
•Claim brandnames on the big platforms. Use Knowem.com
Source: Infomedia.dk
1. Monitor conversations in the area2. Understand the motivation for taking
part in the conversation
3. Identify how to add value4. Create content based on how we can
add value to the conversation5. Test & learn fast6. Rinse and repeat
1337 Social Media Marketing guide
Do you really need a Social Media Agency for talking to your customers ?
Video
Make a viral video
Source: www.onehourpersecond.com
To DoUse fiverr for creating awesome videos for 5$!
If you really want to burn your money, then use an agency but most of them is using fiverr anyways.
Splittest different concepts and publish videos.
Use your phone to record a video with yourself as the brand ambassador
1
2
3
4
Out of comfort
zoneMake a 30 sec video with presenting your business
Take your phone now and make a rapid video with presenting yourself and the business
One take, do it now and upload it to youtube.
Read this video guide and save $$$ on agencies. http://j.mp/dropagencies
1
2
3
4
Then A/B test different
pictures and text for updates to meassure what performs best.
Then A/B test different
pictures and text for updates to meassure what performs best.
Use campaign URL for picture
preview and another
campaign URL for text link
Use campaign URL for picture
preview and another
campaign URL for text link
Use Google Tag Manager for managing
marketing tool.
Use Google Tag Manager for managing
marketing tool.
Read this guide here: http://j.mp/manageme
Read this guide here: http://j.mp/manageme
Start your own journey here:http://j.mp/kphshare
https://www.flickr.com/photos/alpstedt
