Digital Marketing Landscape
12
PRESENTED BY: TYLER THOMAS Social Media Specialist | University of Nebraska–Lincoln [email protected] | @TylerAThomas August 07, 2014 DIGITAL MARKETING LANDSCAPE
-
Upload
tyler-thomas -
Category
Education
-
view
190 -
download
5
description
The Digital Marketing Landscape overview was presented to an MBA class at the University of Nebraska–Lincoln. The goal of the presentation was to review the current digital landscape and provide a basic background on current industry terminology and best practices in efforts to spark conversation and dialogue.
Transcript of Digital Marketing Landscape
PRESENTED BY:
TYLER THOMAS Social Media Specialist | University of Nebraska–Lincoln
[email protected] | @TylerAThomasAugust 07, 2014
DIGITAL MARKETING LANDSCAPE
2
›› PAST CLIENTS
3
MOBILE
WEBCONTENT
PERSONALIZATION
ADVERTISING
DIGITAL DEVICES
DIGITAL MARKETING
4
›› MOBILE
• First Screen
5
›› WEB
• User Experience (UX)• User Interface (UI)• Information Architecture• Customized Experience
›› ADVERTISING
6
• Digital Ads• Digital Campaigns • Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Text Message Marketing (SMS)
• Push Notifications
›› CONTENT
7
• Content Marketing• Content Strategy
8
›› PERSONALIZATION
• Email• Social Media• Apps • Gaming• Customer Portals/Rewards
›› DIGITAL DEVICES
9
• Google Glass• Wearables• Tech Ecosystem
Connections
›› DATA
10
• Digital Insights & Analytics• Customer Relationship
Management (CRM)
• Link Tracking• Eye Tracking
11
MOBILE
WEBCONTENT
PERSONALIZATION
ADVERTISING
DIGITAL DEVICES
DIGITAL MARKETING
Thank You. - @TylerAThomas
