Digital marketing introduction/workshop
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Transcript of Digital marketing introduction/workshop
![Page 1: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/1.jpg)
Digitale marketing
Seo/Sea
Viral (video) marketing
Blog
Social media
E-mail marketing
Affiliate
.
![Page 2: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/2.jpg)
Social media in het kort
![Page 3: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/3.jpg)
Doelen
Merk bekendheid
Brand monitoring
Online mond tot mond reclame
SEO marketing / website traffic creëren
Markt informatie verkrijgen
![Page 4: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/4.jpg)
Social media in 3 stappen;
- Luisteren
- Analyseren
- Converseren
![Page 5: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/5.jpg)
Luisteren
RSS Reader
Blogsearch
Social mention
Socialmediacheck.nl
![Page 6: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/6.jpg)
AnalyserenTwitalyzer
Klout
Tweetfeel
Bit.ly
![Page 7: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/7.jpg)
Betrekken
CoTweet
Hootsuite
Tweetdeck
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Praktijk
Hoe moet het wel?
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7 350.000.000
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Praktijk
Hoe moet het niet?
![Page 12: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/12.jpg)
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De gevolgen?
Beurswaarde -10%
Weken lang gespamd
Facebook wall gesloten
Werkelijke schade: ±500.000
Imago schade: ±2.000.000
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SIDN: Crowd Sourcing
![Page 15: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/15.jpg)
SIDN: Crowd Sourcing
![Page 16: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/16.jpg)
SIDN: Crowd Sourcing
![Page 17: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/17.jpg)
SteelMaster op Facebook
![Page 18: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/18.jpg)
SteelMaster op Facebook
![Page 19: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/19.jpg)
SteelMaster op Facebook
![Page 20: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/20.jpg)
SteelMaster op Facebook
![Page 21: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/21.jpg)
Blog van Louis E. Page
![Page 22: Digital marketing introduction/workshop](https://reader034.fdocuments.net/reader034/viewer/2022051608/54554b7bb1af9f39378b47fc/html5/thumbnails/22.jpg)
Blog van Louis E. Page
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Blog van Louis E. Page
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Actie!
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Betrouwbaar, ontwikkel een vast patroonDeel unieke vak inhoudelijke contentDeel relevante content (van anderen)
Help andere mensenWees specifiek
Ben jezelf
Social media strategie