IT TAKES REAL GUTSTO BE A DIGITAL

MARKETINGENTREPRENEUR.

WHAT DOES TH I SACTUALLY MEAN ?

PLUS T I PS ON HOWTO BECOME ONE .

http://www.shinyneedle.com

IT STARTS WITH GENUINE PASSION AND DRIVE

If you don't havethat do not pass

Now that we'reclear on that here

are smart stepsyou can take

The key to everything? Knowyour audience inside and out. Get

started with smart research.

Some proven andeffective ideas tounderstand that

audience

https://adwords.google.com/KeywordPlanner:

Research top performing keywords in your market,and verify that you actually have a market for whatyou’re going to sell.

Google Keyword Planner

EFFECTIVE

IDEA

1

www.facebook.com/business/news/audience-insights:

Facebook is simply dominating when it comes toaudience data, and insight mining. They have built theirvalue and platform around this concept.

Facebook Audience Insights

EFFECTIVE

IDEA

2

www.similarweb.com:

This will show you what digital marketing channels you couldconsider. Look at where top-performing websites in your marketput their content. Make sure you go after the most successfulcompanies in your industry to get the best data.

SimilarWeb Competitive

EFFECTIVE

IDEA

3

www.semrush.com:

Review keywords that your competitors, or top performers spendmoney on to drive audience. This is absolute gold because itreveals successful strategies of these companies use right infront of your eyes.

SEMrush Search CompetitiveSpend Analysis

EFFECTIVE

IDEA

4

Then make sure you usethat research to seamlessly

connect the experience.

Then measure each channelon metrics that have

direct business impact

Answer all the below keypoints to build your plan

using the research:CONTENT that will activate your audience to action

CREATIVE and a brand presence that will inspire

SOLUTIONS that will help solve their problems

RIGHT TIMING based on the customer journey

WELL ORGANIZED digital marketing launch plan

KEY PERFORMANCE INDICATORS clear & defined

Hold on don't kick back just yet.You still need to create a business.

Setting up a LLC, or Corporation.

Health Insurance Guidance.

Tax Advice.

Online Invoicing Advice.

Where to get started on thatbusiness and some resources:

www.legalzoom.com:

Affordable and intuitive way to get your company protected fromday one of your venture. It's not worth the risk to not get covered.

Setting up a LLC, orCorporation

BUSINESS

START

1

www.healthcare.gov:

Detailed advice on how to make sure your healthcare is takencare of for you and your business partners. You can also call to askquestions, and go through their online FAQ.

Health Insurance Guidance

BUSINESS

START

2

www.turbotax.com:

If your truly all digital this is the way to go. Cloud based taxsoftware to handle all your needs. Depending on your businesssize it may be helpful to start by contacting a local tax consultantas well. There are typically many available in most areas.

Tax Advice

BUSINESS

START

3

www.freshbooks.com:

FreshBooks is the #1 invoicing software designed for smallbusiness owners. Join 5 million people using FreshBooks topainlessly send invoices, track time and capture expenses. Yesthat's their statement, but it works.

Track & Invoice Clients

BUSINESS

START

4

Last but notleast somesimple tipsthat lead to

success

Leverage a unique calendarspecific to getting work

completed each day.

Schedule work time for each and every task,and make the time 100% focused at that task.

GOOGLE CALENDAR

Use a to-do list applicationreligiously to stay organized

Wunderlist is a great way to physically checkoff the things you complete. It even makes a

little ding when you’re done.

WUNDERLIST

Take notes in a portable andhighly organized way.

Evernote is a lifesaver for entrepreneurs & full-time employees alike. The ability to organize all

notes in either digital or written form is key.

You now have agreat foundation.

Time to take the jump!

If you still have fearhowever think of thispowerful statement

fear is not real. it is the product ofthoughts you create. danger is very

real, but fear is a choice

QUESTIONS OR WANT TOLEARN MORE?

WWW.SHINYNEEDLE.COM@SHINYNEEDLE

CONTACT@SHINYNEEDLE.COM