Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year

Digital Marketing DirectionsThe Key Trends Driving

Your Marketing Next Year

© 2014 Tim Peter & Associates, LLC

It’s All E-

commerce

Internet,

Everywhere

We’re All

Publishers Now

Radical Transparency

Deep Custom

er Insights

Disruption &

Disinter-

mediation

Changing of the Guard


Internet,

Everywhere

We’re All

Publishers Now

Deep Custom

er Insights


Internet,

Everywhere


Source: http://blogs.cisco.com/news/cisco-connections-counter/

• Almost 13.4 billion Internet-connected devices in the world

• Roughly 2 Internet-connected devices for every man, woman, and child on the planet

More people own mobile phones than own toothbrushes

Internet,

Everywhere


June, 2011: “The Special Rapporteur [of the United Nations] considers cutting

off users from internet access, regardless of the justification provided... to be... a violation of article 19, paragraph 3, of the

International Covenant on Civil and Political Rights.


“The web is like electricity. It’s just there.” Eric Schmidt


Context is Queen• Segment

customer behaviors by context

• Observe, measure, and learn your customer’s pain points in each

• Improve by aligning customer experience with context

Internet,

Everywhere


And if context

is queen, guess what that

makes content


We’re All

PublishersNow


204,000,000 emails sent

Source: Intel

We’re All

PublishersNow

90+ reviews

We’re All

PublishersNow

100,000 Tweets

We’re All

PublishersNow

208,000 photo uploads

We’re All

PublishersNow

30 hours of video uploaded

We’re All

PublishersNow

2+ million search queries

We’re All

PublishersNow


Content is King• Cut through

the clutter• Create

content that is:–Snackable–Sharable–Sharp

We’re All

Publishers Now


Snackable

Sharp

Shareable


Next 5-10 years

• 2+ million search queries

• 204,000,000 emails

• 30 hours of YouTube video

• 90+ reviews• 104,000 Tweets• 208,000 photo

uploads

We’re All

Publishers Now


Internet,

Everywhere


Digital footprints


Data is the Crown Jewels

• Highlights customer behaviors, wants, and desires

• Leads product, promotion, placement and pricing decisions

• Cannot be easily duplicated by competition

Deep Customer

Insights


Disney MyMagic+

RFID “tickets”

and purchasing

Data is the Crown Jewels

• Be willing to start small

• Anticipate, analyze, and adapt to changing customer needs

• Protect the crown jewels: Privacy and security matter; Protect your customers’ information like your business depends on it

Deep Customer

Insights


Keys to Your Kingdom Next Year

It’s All E-

commerce

Deep Customer

Insights

Internet,

Everywhere

We’re All

Publishers Now


Thank YouWeb: timpeter.com

Phone: 201-305-0055

Email: [email protected]

Twitter:

twitter.com/tcpeter


mailto:[email protected]

mailto:[email protected]

Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year

Marketing

Transcript of Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year